Max (Maor) Roytman

Partner, Research & Strategy at Studio.init()
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Contact Information
us****@****om
(386) 825-5501
Location
Mountain View, California, United States, US
Languages
  • Hebrew -

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5.0

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Josh LaMar

I hired Max as a contractor to conduct User Research here at Microsoft. I was so impressed with his work that we quickly converted him into a full time employee. Max has a knack for breaking down problems into testable chunks and has a creativity for devising experiments to better understand users. His drive and determination have served him well and he has an exciting career ahead of him. I recommend him highly.

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Partner, Research & Strategy
      • Apr 2023 - Present

      Heading research with results that are baked into our strategy plans as well as our design & engineering work, in order to give our clients' product visions their best chance of success. Heading research with results that are baked into our strategy plans as well as our design & engineering work, in order to give our clients' product visions their best chance of success.

    • United States
    • Software Development
    • 700 & Above Employee
    • Staff UX Research Manager, Accelerating Cross-Product Experiences
      • Oct 2018 - Apr 2023

      The team is focused on cross-product experiences, uniquely both for Google's mobile consumer apps & developer tools. The mobile consumer side is further split into two sub-teams called iOS@Google and Android@Google where each team considers the unique opportunities of each platform (e.g. What value can Google build using the Siri Shortcuts/App Intents framework on iOS?, What value can Google apps take advantage of with the robust capabilities for widgets on Android?). We look holistically at how users use their phone and develop experiences that are beyond the horizon of individual product teams within Google. We also have a sub-team that takes this same approach to our internal tools within Google to increase developer productivity and satisfaction. Show less

    • UX Research Manager, Core Developer
      • Apr 2016 - Oct 2018

      We worked on increasing efficiency, satisfaction, and ease of collaboration between software engineers, product managers, data scientists as well as other job functions, through the design of better technical and social practices.

    • Senior UX Researcher, Social
      • Jul 2014 - Apr 2016

      Led research on spinning off a number of sub-experiences that were once bundled with Google+ including Google Contacts, Google My Business (Google Business Profiles), and Google Photos. This research program involved understanding the current mental models of existing Google+ users and transitioning their understanding of these services into new ones as well as identifying new value for those & new users to take advantage of. Also led research in a new product incubator that experimented with new digital social experiences. The furthest developed included Spaces for small group collaboration & sharing as well as Sparks which generated ice breakers and social activities for 1:1 relationships & groups. The program included both foundational research on people's unmet social needs as well as iterative research through weekly RITE studies & bi-weekly diary studies. Insights gained through the process informed numerous larger product efforts. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • User Experience Researcher
      • Mar 2013 - Jun 2014

      While at Microsoft I worked on Windows app that spanned many verticals and had a desktop, tablet, and mobile phone presence. I also worked on a redesign of MSN.com. Included: *Bing News, Weather, Finance, Sports, Travel, Food & Drink, Health & Fitness for Windows 8.1 *Bing News, Weather, Finance, Sports for Windows Phone *MSN.com While at Microsoft I worked on Windows app that spanned many verticals and had a desktop, tablet, and mobile phone presence. I also worked on a redesign of MSN.com. Included: *Bing News, Weather, Finance, Sports, Travel, Food & Drink, Health & Fitness for Windows 8.1 *Bing News, Weather, Finance, Sports for Windows Phone *MSN.com

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Usability Researcher for Microsoft
      • Sep 2012 - Mar 2013

      Researcher for the Application Experience Team (AppEx) Bing apps (News, Weather, Finance, Sports, Travel, Food & Drink, Health & Fitness) for Windows 8 Researcher for the Application Experience Team (AppEx) Bing apps (News, Weather, Finance, Sports, Travel, Food & Drink, Health & Fitness) for Windows 8

    • Graduate Research Assistant
      • Aug 2011 - Jul 2012

      Working independently from start to finish on behavioral study investigating impact of novelty detection upon encoding of pictures into memory Created video stimuli for collaborative studies with other universities Working independently from start to finish on behavioral study investigating impact of novelty detection upon encoding of pictures into memory Created video stimuli for collaborative studies with other universities

    • Research Assistant
      • Oct 2009 - Jan 2010

      Moderated motor skills study ; performed data mining & analyses Moderated motor skills study ; performed data mining & analyses

    • Research Assistant
      • Jul 2009 - Oct 2009

      Recruited and interviewed potential subjects; moderated overnight studies Recruited and interviewed potential subjects; moderated overnight studies

    • Lab Coordinator
      • Feb 2008 - May 2009

      Responsible for literature searches, programming experiments, analyzing data, managing research assistants, scheduling, maintaining confidential records, and handling all aspects of the subject pool and IRB processes. Lead a study investigating the role of emotion on memory encoding that was featured in a national conference Collaborated on a number of studies dealing with the relationship between emotion and attention Show less

    • Research Assistant
      • Sep 2007 - Feb 2008

      Moderated studies on attention and visual perception

Education

  • University of Chicago
    Master's degree, Social Science
    2011 - 2012
  • Michigan State University
    BS, Psychology
    2007 - 2009

Community

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