Experience

DeCrescente Dist. Co., Inc.

• United States
• Wholesale
• 100 - 200 Employee

• Category Manager

  • May 2021 - Present

  Mechanicville, New York, United States -Develop and implement space and assortment strategies to grow category revenue and profit -Manage 8 direct reports who build and execute 1,000 resets annually

• Brand Manager

  • Apr 2019 - May 2021

  Mechanicville, NY -Write internal business plan for supplier, brand and selling channel – $50MM+ annual revenue -Supplier responsibilities include: MolsonCoors, FX Matt, New Belgium, 2 Roads, and Owen's Mixer -Develop and execute local brand marketing plans- $1MM+ annual budget -Marketing plans include: Sponsorship, media (digital, radio, OOH), point of sale, price promotion, etc. -Assign and communicate tracking of KPI’s to sales directors, district managers and sales team -Manage On Premise… Show more -Write internal business plan for supplier, brand and selling channel – $50MM+ annual revenue -Supplier responsibilities include: MolsonCoors, FX Matt, New Belgium, 2 Roads, and Owen's Mixer -Develop and execute local brand marketing plans- $1MM+ annual budget -Marketing plans include: Sponsorship, media (digital, radio, OOH), point of sale, price promotion, etc. -Assign and communicate tracking of KPI’s to sales directors, district managers and sales team -Manage On Premise Activation Representative through assigned work withs and bi-monthly objectives

• Space Management Specialist

  • Feb 2017 - Mar 2019

  Mechanicville, NY -Develop large format planograms that support market share growth while aligning with retailer goals -Communicate gap reports with sales force to maintain set integrity and highlight sales opportunities -Construct scorecards to determine sales trends utilizing shipment data, account data, IRI and Nielsen -Lead chain reset projects including: Scheduling, SKU authorization and after action review

• Sales Representative

  • Jun 2014 - Jan 2017

  Albany County -Manage assigned territory sales route including grocery, convenience and on premise accounts -Leverage customer relationships to sell in new distribution, build displays and market brand POS -2016 case sales +4%, MoneyBall +14% (KPI, core SKU placement, display market share) -Led channel with fewest off-day deliveries and fewest late order entries -Execute promotions including Beer Festivals and other brand marketing events