Max Babanov

Senior Account Manager at HypeFactory | Influencer Marketing Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Cyprus, CY
Languages
  • English Full professional proficiency
  • Japanese Limited working proficiency

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Experience

    • Cyprus
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Feb 2023 - Present

    • Account Manager
      • Sep 2021 - Feb 2023

      - Clarifying all clients' needs with Influencer Marketing campaigns, managing clients' expectations and collecting detailed feedback thru all steps of campaign prep and execution- Managing preparations of and pitching campaign offers, including large complex strategic approaches and bold new ideas- The day-to-day management and arrangements for marketing and advertising campaigns: briefing, debriefing, tasking functional teams (production, legal, creative, design), contracting, constant communication with clients, troubleshooting on the fly, campaign results reporting along with all internal reporting, forecasting, case prep.- While being always up-to-date on recent developments in IM and serving as a competence center for customers. - On 24/7 for customers literally all around the globe Show less

    • Russian Federation
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Development Manager (b2b promotion)
      • Jun 2021 - Sep 2021

      - Brand selection for promo campaign - Promo campaign development and offer formulation - Campaign presentation and deal negotiation - Brand selection for promo campaign - Promo campaign development and offer formulation - Campaign presentation and deal negotiation

    • Business Development Manager
      • Apr 2021 - Apr 2021

      Feasibility study - Product trends and competition evaluation in enduro touring and hard enduro within “Big Sochi” Area. - Project concept development, project potential evaluation, definition of preexisting limitations and ways to mitigate them. - Enduro center configuration (site search, facilities allocation, design and components selection, primary stock and gear selection), mapping of major routes - Development of product offering matrix according to categories, difficulty levels, durations and seasons - Basic financial modeling (CAPEX & OPEX development, product pricing, seasonal timing and occupancy rate consideration, expansion trend development) - Project staging – short endure trainings and occasional camps to full-blown enduro travel agency, enduro stadium and event organizer) - Drafting of online and offline marketing and promotion campaign Show less

    • Business Development Manager
      • Oct 2020 - Dec 2020

      Feasibility study - Global fish and seafood market and major trends research. Project hypothesis development and long-term potential evaluation based on that - Suitable water area and adjacent land search and evaluation: water area properties (depth, temperature, salinity) and availability (already rented out or not, rent transfer conditions, Navy impact), feasibility of ground infrastructure allocation and accessibility (ecological, commercial limitations and limitations imposed by border area status) - Development plans research at regional and district level for the supposed facility allocation area (general infrastructure – power supply, road network; workforce availability; investment programs and announcements by actors in close proximity to the target area) - Competition research (Russian Salmon, Russia Aquaculture) – market entry, current positions, further plans. Room for cooperation and potential areas for conflict of interests. - Supply chain assembly – from feed delivery and transshipment to export shipments of chilled produce (inputs search, delivery and storage options evaluation, farming capacity evaluation, processing facilities search and domestic and export market delivery options evaluation) - Project development staging – cage farming to vertically integrated farming and processing complex - Input data collection for financial modeling (import tariffs for equipment and inputs, inputs costs, freight rates, purchase and retail prices for the product category) - Listing up the project-related questions and communication with federal and regional development agencies (Far East and Arctic development corporation, Murmansk region development corporation, “Arctic’s Capital” advanced development area) Show less

    • Founder & Business Owner
      • Jan 2017 - Oct 2020

      Wide range of responsibilities from brand and marketing strategy formulation to sales and customer services 1. Secured premium electric heaters market share (0,9% in value terms) comparable to a share by the major international DIY chain dominating local market; 2. Developed and implemented marketing and sales strategies for the brand. Led b2b and b2c sales, ensured high customer satisfaction rates (>60% return purchase and marketing buzz); 3. Maintained high profitability (>15%) and low debt (< 22% at highest) levels in a rapidly growing start-up; 4. Built resellers network in Russia, Belarus, Kazakhstan (22 partners) and obtained CE certificate for the EU; 5. Ensured product line-up expansion thru in-house R&D work; 6. Ensured low staff turnover incl. seasonal workers thru competitive remuneration and well-managed workplace; 7. Facilitated transition workshop to mass production - 442% capacity increase in 1,5 years ; 8. Facilitated transition from shipment delays to sufficient and timely inventory; 9. Reached preliminary agreement for venture funding for setting up the production in the EU. Show less

    • International Trade and Development
    • 700 & Above Employee
    • Senior Manager
      • Apr 2016 - Jan 2017

      Initiation, coordination and supervision of department-specific and cross-department projects. TOP-3 projects under management:1. crop and meat production, meat processing and export at Far East Russia (greenfield);2. dairy farming, dairy and meat processing and export at Central and Far East Russia (brown- and greenfield);3. extension of coal mining, port infrastructure and exports at Far East Russia (brownfield).

    • Manager 2nd grade, Manager 1st grade
      • Oct 2013 - Apr 2016

      Initiation, coordination and supervision of department-specific projects. 1. Vertical integration model research and development, including desktop, field and retained studies;2. 30+ top management/owners interviews and meetings with industry leaders in food commodities (producers and traders); 3. Assigned as a Leader and Member at several cross-department task forces.Detail: Skipped through “Specialist” position directly to “Manager, 1st grade

    • Contract Expert
      • Jun 2011 - Sep 2013

      Managing existing and developing new business accounts in trading line of work

    • Business Development Manager, Sales Manager
      • May 2009 - Jun 2011

      Managing existing and developing new business accounts in sales and customer support line of work Managing existing and developing new business accounts in sales and customer support line of work

Education

  • PLEKHANOV University of Economics
    Project management, Management
    2009 - 2011
  • Interdisciplinary Institution of Advanced Training, Plekhanov University
    Supplementary education, Financial management
    2009 - 2009
  • Institute of Oriental Languages
    Bachelor, Japanese language and Economy of Japan
    2004 - 2009
  • Waseda University
    Language exchange program, Japanese language
    2007 - 2008

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