Mavis Amua-Sekyi

Marketing and PR Officer at Broadspectrum Group
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Contact Information
us****@****om
(386) 825-5501
Location
Accra, Greater Accra Region, Ghana, GH

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Credentials

  • Business Development: Strategic Planning
    LinkedIn
    May, 2023
    - Nov, 2024
  • Google SEO
    University of California, Davis
    Apr, 2023
    - Nov, 2024
  • Prepare, Clean, Transform, and Load Data using Power BI
    Coursera
    Apr, 2023
    - Nov, 2024

Experience

  • Broadspectrum Limited
    • Ghana
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing and PR Officer
      • Sep 2022 - Present

      -Events execution and venue set up and tear down.-Identified appropriate marketing channels and target customers for campaigns.-Wrote engaging and successful marketing, advertising, and website copy.-Monitored trends on social media, in the tech/telco industry, and competitive landscape to create new material.-Onboarded new team members and coached personnel in Marketing/PR/Customer experience tasks.-Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.-Procured all Marketing collaterals for Broadspectrum-Managed the brand visibility of Broadspectrum and sending quarterly reports to Marketing Head-Researched on assigned events and identify possible partnerships aligned with event concepts-Assisted other departments with their communication and marketing needs-Developed co of brochures and newsletters for Broadspectrum-Regular Updates with content on Broadspectrum's official website-Freelanced designing (artworks )for daily posts on Broadspectrum's social media platforms-Managed over 200 customer calls per day which increased customer satisfaction by 60%-Booked and managed all external communication to the media on our activities ( Newspaper/Radio/TV, Blogs)-Organised meetings; distributing agenda and reporting Show less

    • National Service Personnel (Marketing)
      • Aug 2021 - Aug 2022

      -Internal and external event execution and venue set up and tear down.-Managed the brand visibility( Social media) of Broadspectrum and sending quarterlyreports to Marketing Head-Conceptualized the development of events and distributedpromotional materials.-Researched on assigned events and identified possible partnerships aligned with Broadspectrum's offering.-Assisted other departments with their communication and marketingneeds-Updated Broadspectrum's official website with content-Designed artworks for daily posts on Broadspectrum's social mediaplatforms-Booked and managed all external communication with the media onour activities ( Newspaper/Radio/TV, Blogs)-Procured branding materials/souvenirs for internal and external events Show less

  • SaintsLuxe Fashion
    • Greater Accra Region, Ghana
    • Social Media Manager
      • Feb 2023 - Present

      - Developed and implemented social media strategies to increase engagement, followers, and drive sales. - Created and curated high-quality content for social media platforms such as Instagram, Facebook, Twitter, and TikTok, aligned with the brand's visual identity and tone of voice. - Created high-quality visual content such as photoshoots, videos, and graphics. - Stayed up-to-date with the latest fashion trends and incorporated them into the social media strategy. - Responded to comments, messages, and inquiries on social media platforms, engaging with followers to build a community. - Monitored social media platforms for brand mentions, trending topics, and influencer opportunities. - Analysed social media performance, including metrics such as engagement, reach, and conversion rates, and used data to optimize content and strategy for better performance. - Identified and collaborated with influencers and brand ambassadors to increase brand awareness and drive sales. - Managed social media advertising campaigns, including developing targeting strategies and optimising campaigns for maximum ROI. - Stayed up-to-date with the latest social media trends, tools, and best practices, and shared insights to the appropriate team Show less

Education

  • Academic City University College
    Bachelor's degree, Marketing
    2017 - 2021

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