Experience

Delphix

• United States
• Software Development
• 400 - 500 Employee

• Digital Marketing Campaigns and Social Media Manager

  • Sep 2022 - Present

  At Delphix, my role involves developing and executing comprehensive social media communication strategies across multiple channels to promote Delphix's thought leadership and product. I manage and collaborate with cross-functional teams to deliver digital communication initiatives, including social media campaigns, brand advocacy incentives, sales enablement pursuits, and executive communication endeavors. Leading creative and content development across social media properties, my focus… Show more At Delphix, my role involves developing and executing comprehensive social media communication strategies across multiple channels to promote Delphix's thought leadership and product. I manage and collaborate with cross-functional teams to deliver digital communication initiatives, including social media campaigns, brand advocacy incentives, sales enablement pursuits, and executive communication endeavors. Leading creative and content development across social media properties, my focus is on implementing thought leadership and strategy for brand positioning, messaging, targeting, tactics, and timelines. This includes developing processes that support the efficient production and delivery of best-in-class social media assets for the business, with the ultimate goal of increasing brand awareness, engagement, and new business. Through collaboration, I ensure that Delphix's social media efforts are aligned with the overall marketing objectives and that we are able to achieve the desired results. Show less



Women In Technology (WIT)

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Member

  • Dec 2022 - Present



Formation (acquired by BCG)

• United States
• Software Development
• 1 - 100 Employee

• Content Marketing Manager

  • Jan 2022 - Jul 2022

  At Formation, I led our content initiatives by developing a comprehensive strategy, creating all content, and executing integrated marketing campaigns that effectively engaged and resonated with audiences around our product and community incentives. In addition, I was responsible for overseeing and developing our social media channels. Formation was acquired by BCG in July 2022.



Loyalty Innovators Community

• United States
• Advertising Services
• 1 - 100 Employee

• Community Host

  • Jan 2022 - Jul 2022

  Loyalty Innovators is a community where leaders who want to change the way their brand engages loyal customers can come together to gather the insights and expertise they need to create hyper-personalized, revenue-driving loyalty programs.



Kodable

• United States
• Education
• 1 - 100 Employee

• Marketing Communications Specialist

  • Aug 2020 - Jan 2022

  At Kodable, I played an instrumental role in defining the marketing strategy and spearheading the execution of brand and community content initiatives. This involved utilizing my creativity to develop compelling brand narratives and storytelling tactics across multiple channels, with the goal of educating, promoting, and fostering a community of users passionate about our product and childhood STEAM education.



Omni Cheer

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content Manager

  • Jun 2019 - Aug 2020

  Greater San Diego Area



Richard S. Burns & Company, Inc.

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Marketing and Development Manager

  • Jul 2018 - May 2019

  Greater Philadelphia Area



Costume Gallery

• Creative Services Coordinator

  • May 2015 - May 2019

  Delanco, NJ