Experience

GME Recycling

• Italy
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Co-Owner

  • Jun 2021 - Present



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Product Manager

  • Dec 2017 - Present

  Brand: Whirlpool, Hotpoint, Indesit, KitchenAid, Bauknecht, Privileg, IgnisProduct: Dishwasher (450 Mio € year business)Dishwashing BU, Corporate Marketing:• New Product launch: Whirlpool, Hotpoint, Bauknecht New platform launch 2019 and New Indesit Model Line 2020 (link) :Marketing strategy definition & implementation, Concept development with R&D/Factory,Brand Value Proposition, Market’s Business and Local Strategy definition, deployment with communication team for Brand activation campaign, business presentation to the markets• Brand Range management: Range definition, Brand P&L definition, Phase IN/OUT planning, new business development opportunities• Marketing plan: ATL/BTL Brand activation (Digital, ADV, Viral)• Full responsibility of the entire development chain Show less

• Junior product manager

  • Jun 2016 - Dec 2017

  Brand: Whirlpool, Hotpoint, Indesit, KitchenAid, Bauknecht, Privileg, IgnisProduct: Cooktop (210 Mio € year business)Cooking BU, Corporate Marketing:• Market analysis: GFK / QLIK for Benchmarking, price positioning, Sell in vs Sell out, expansion/contraction trends• Brand Range management: Range definition, Brand P&L definition, Phase IN/OUT planning, new business development• Marketing plan: ATL/BTL Brand activation (Digital, ADV, Viral)• New Product launch: Whirlpool W Collection Gas Cooktops Premium range 2019 Show less



Monclick

• Italy
• Retail
• 1 - 100 Employee

• Junior category manager - Ecommerce

  • Oct 2015 - May 2016

  Brand: Sony Playstation, Microsoft Xbox, Nintendo, Electronic arts, Ubisoft Product: Videogame • Market analysis: GFK / CECED / E-TOOLS / QLIK for Benchmarking, price positioning, Sell in vs Sell out, expansion/contraction trends • Brand management: Range definition & customization, brand P&L analysis, phase IN/OUT planning, new business development (E-tailers - Ebay) • New Product Launch: Day one project • Marketing plan: ATL online brand activation • Constant supervision of the On-Going activities internal (Communication dept, Technical dept) external (adv agencies, suppliers) Show less



Candy Hoover Group

• Italy
• Manufacturing
• 500 - 600 Employee

• Junior product manager - Corporate Marketing

  • Dec 2014 - Sep 2015

  Brand: Candy, Hoover, Rosières, Iberna, Hoover-Helkama, Hoover-Grepa Product: Refrigerator - Washing machine - Washer dryer • Market analysis: GFK / CECED / IRI for Benchmarking, price positioning, Sell in vs Sell out, Channel planning • Markets management: Phase in/out planning, Brand P&L analysis, product customization, management of category requests, ensure the markets needs (Labeling, UM, Samples, techincal's sheets) • New Product range launch (Refrigeration: Kriò Suite project - Washing: Hoover Next/Mega): brief building for quali/quanti research, Concept develop with R&D/Factory, SWOT analysis, P&L analysis, deployment with communication for Brand activation campaign, business presentation to the markets • Marketing plan management: ATL/BTL Brand activation (Digital, POS materials) • Constant supervisioning of the On-Going activities internal (Communication dept, R&D, Trade, Factory) external (adv agencies, POS supplier) Show less



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Mobile Product Support

  • Jun 2013 - Dec 2013

  Brand: Samsung Product: Mobile (phone, tablet, camera) • Management of the Field Test activities and the Mobile SW Customization process to shape the best Mobile User Experience for each device • Management, control and approval of web and physical documentations for Mobile certification process • Support to Product & Solutions dep. assets with market researches, scouting of new technologies, APP functionality developments and mobile product testing. Brand: Samsung Product: Mobile (phone, tablet, camera) • Management of the Field Test activities and the Mobile SW Customization process to shape the best Mobile User Experience for each device • Management, control and approval of web and physical documentations for Mobile certification process • Support to Product & Solutions dep. assets with market researches, scouting of new technologies, APP functionality developments and mobile product testing.