Experience

GSF

• United States
• Investment Management
• 1 - 100 Employee

• Managing Partner

  • Jun 2016 - Present

  Miami, FL



Newlink®

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Senior Director

  • Jun 2011 - Jun 2016

  Miami/Fort Lauderdale Area Newlink is an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in New York, Argentina, Colombia, Mexico, Peru and the Dominican Republic, and a partner network in the remaining Latin American markets. Based on the principles of collaborative consulting, Newlink developed its own strategic framework – Orbital Thinking – which espouses that in today’s hyper-connected, chaotic and ever-changing world, there is only one way to reach our goals… Show more Newlink is an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in New York, Argentina, Colombia, Mexico, Peru and the Dominican Republic, and a partner network in the remaining Latin American markets. Based on the principles of collaborative consulting, Newlink developed its own strategic framework – Orbital Thinking – which espouses that in today’s hyper-connected, chaotic and ever-changing world, there is only one way to reach our goals in a sustainable way. To build a common purpose so strong that it rallies stakeholders around it, unleashing true collaboration and transformational outcomes. I am a member of the firm’s leadership team and Head of the business unit within Newlink responsible for leading the offering of programs that take on the needs / challenges clients face across business disciplines as a result of the use of social platforms. Programs under my team’s remit address both the planning stages as well as the execution stages of activations within 3 major categories: - SOCIAL MARKETING: Programs that maximize the use of social platforms for purposes of reaching relevant audiences and/or taking ownership of the brand or company’s participation on social platforms. (most applicable to Marketing, Public Relations, Advertising, Media Buying, and Reputation Management depts.) - SOCIAL BUSINESS: Programs that adapt internal operating structures and/or develop revenue models built around content created for, published, and amplified on social platforms. (most applicable to Business Development, Operations, Human Resource, Sales and Sponsorship, and C-level execs.) - SOCIAL INSIGHTS: Programs that provide an objective understanding of a brand or company’s online landscape, and for purposes of triggering research-related actions with audiences active on social platforms. (most applicable to Creative, Corporate, and Research & Development depts.) Show less



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Aug 2009 - Jun 2011

  London, United Kingdom During my tenure at We Are Social (www.wearesocial.net) in London I earned real-world, on-the-ground experience managing high-profile brands that provided the one-of-a-kind opportunity to be the first to set up, foster, and scale their participation on Facebook and Twitter. These were early days in the industry which gave rise to the unique opportunity to be among the few in London who at the time were on the job creating the tools and exercises needed for effective execution and… Show more During my tenure at We Are Social (www.wearesocial.net) in London I earned real-world, on-the-ground experience managing high-profile brands that provided the one-of-a-kind opportunity to be the first to set up, foster, and scale their participation on Facebook and Twitter. These were early days in the industry which gave rise to the unique opportunity to be among the few in London who at the time were on the job creating the tools and exercises needed for effective execution and client-servicing. By the end of my tenure at WAS, this experience allowed me to package the day-to-day execution into sellable programs with concrete deliverables, measurable outcomes, at a profitable price point. I credit my experience at We Are Social for having profoundly impacted my entrepreneurial hunger. Being among the agency’s first 20 on payroll exposed me to what it takes to generate and manage exponential growth of the business. We Are Social went on to grow to 150+ colleagues across 5 offices around the world when I departed, to becoming among the first independent Social Agencies to truly go global, to then being acquired by BlueFocus (www.bluefocusgroup.com) in 2013. Clients: The Macallan, Jameson Whiskey, Glee (TV Show) - Shared responsibility of strategy development for all three clients, and served as point person for client servicing and reporting. - Executed daily participation on social platforms for all three clients. - In charge of pitching whisky bloggers specific to the single-malt category with creative ideas for content development and invitations to tastings produced by The Macallan. - Led the relationship building with UK movie bloggers and executed offline-to-online tactics leveraging social platforms tied to experiential events as part of the Jameson Cult Film Club movie screenings. - At the helm of weekly Twitter competitions that tied-in advertisers to Glee’s on-air schedule, as well as some of the UK’s first brand-hosted live-tweeting sessions. Show less



Magners Irish Cider

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Social Media Account Manager

  • Jun 2009 - Aug 2009

  The experience of working the role of Social Media Account Manager for Magners UK was the equivalent of a crash course in managing the first active involvement of a well known brand on the social web. Daily Activities / Achievements*: - Managing client expectations in the context of the brand's first formal involvement and activation on the social web. - Point of contact for all day-to-day client comms which involved detailed descriptions on the where, why and how we were… Show more The experience of working the role of Social Media Account Manager for Magners UK was the equivalent of a crash course in managing the first active involvement of a well known brand on the social web. Daily Activities / Achievements*: - Managing client expectations in the context of the brand's first formal involvement and activation on the social web. - Point of contact for all day-to-day client comms which involved detailed descriptions on the where, why and how we were to carry out the brand's approach on the social web. - Principal admin of the Magners UK communities on Twitter and Facebook, which entailed building and fostering high levels of engagement in order to drive conversation, and conversion of users into brand advocates. - Building relationships with bloggers, site admins, as well as admins of existing online communities on Twitter and Facebook aimed at generating awareness of the brand's participation on the social web. - Incorporating existing and new Magners UK branded spaces into ongoing online conversations whenever applicable (e.g. Spotify, YouTube, Flickr, FriendFeed, etc.) - Sourcing and coordinating offline sponsorships opportunities aimed at generating high levels of brand related conversation on the social web (e.g. sponsorship of #cozytweetup). - As of 31/08/09, Magners UK on Twitter achieved double the number of followers compared to its closest competitor, a new follower per day ratio that was four times higher that it's closest rival, and an engagement ratio of 53.74% that compared favorably to that of its peers. - As of 31/08/09 Magners UK on Facebook yielded a fan conversion per day ratio that was higher than the industry average, supported strictly on high levels of admin generated and user-to-user generated engagement. *Full comparison analysis and links supporting the Magners UK activity on Twitter / Facebook available upon request. Show less



London Social Media / Online PR industry

• Freelance

  • Jan 2009 - Jun 2009

  London, United Kingdom I spent the first two quarters of 2009 focused on growing roots in the London Social Media / Online PR industry. This demanded heavy doses of networking at London-based industry events and ongoing offline meetups, developing my professional network in the UK and EU, broadening my understanding and adoption of social platforms, and producing original content related to Social Media measurement. This period also coincided with the rise to mainstream relevance of Social Media, giving me a unique… Show more I spent the first two quarters of 2009 focused on growing roots in the London Social Media / Online PR industry. This demanded heavy doses of networking at London-based industry events and ongoing offline meetups, developing my professional network in the UK and EU, broadening my understanding and adoption of social platforms, and producing original content related to Social Media measurement. This period also coincided with the rise to mainstream relevance of Social Media, giving me a unique perspective into the disruption and agency-repositionings that occurred within the industry in London. - The following are some of the events to which I attended regularly: London Blogger's Meetup, Tuttle Club, Measurementcamp, LinkedIn London, Speed Networking with Oli Barrett, Internations.org, EYP London, ShoreditchTwit, among others. - Collaborated with what at the time were leading Social Media agencies in London on a client facing pitches and top-level conversation audits for a pan-European account that required knowledge of the Spanish language. - Conducted trainings sessions via Skype with ex-colleagues in Miami on how to incorporate Twitter as a tool for enhancing their ongoing PR activities, as well as for managing branded Twitter profiles for clients. Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Digital Account Manager

  • Jul 2008 - Dec 2008

  London, United Kingdom - Participated in the development of strategic proposals that incorporated Digital and Social Media solutions as means of engaging the client’s target audience and reaching their objectives. - Researched and educated practice teams about the latest trends in Social Media. - Fostered the adoption of new online behaviours and usage of Social Media tools as a means of building the practice team’s positioning as experts in the field, as well as driving new business. -… Show more - Participated in the development of strategic proposals that incorporated Digital and Social Media solutions as means of engaging the client’s target audience and reaching their objectives. - Researched and educated practice teams about the latest trends in Social Media. - Fostered the adoption of new online behaviours and usage of Social Media tools as a means of building the practice team’s positioning as experts in the field, as well as driving new business. - Participated in planning and creative sessions related to the production of videos created for social media platforms, such as those made for Bacardi’s Champions Drink Responsibly campaign. - Managed the timely coordination and on-budget execution of Digital tactics such as the broadcast of a live webcast for Sony Ericsson’s first demo of the Xperia X1 mobile phone. Show less



IE Business School

• Spain
• Higher Education
• 700 & Above Employee

• International MBA, 2007

  • Oct 2006 - Dec 2007

  Graduated in the top 15% of the class and got elected as a member of the Dean's Class of 2007. Instituto de Empresa is ranked #8 in the world-MBA rankings according to latest study of The Financial Times. Activities and Societies: Founder and manager of the Media Communications Club during the International MBA at Instituto de Empresa.



Newlink®

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Senior Account Executive

  • Aug 2003 - Aug 2006

  Miami/Fort Lauderdale Area - Accountable for managing multinational client accounts through the design, implementation, and maintenance of marketing communication campaigns that leveraged the brand building potential of tech-based communication platforms. - Responsible for forging client relationships and growing the DHL Express Latin America account to more than $1 million per year, becoming the largest in the Miami office at the time. - Led client facing briefs through polished presentation, interpersonal… Show more - Accountable for managing multinational client accounts through the design, implementation, and maintenance of marketing communication campaigns that leveraged the brand building potential of tech-based communication platforms. - Responsible for forging client relationships and growing the DHL Express Latin America account to more than $1 million per year, becoming the largest in the Miami office at the time. - Led client facing briefs through polished presentation, interpersonal and negotiation abilities. - Coordinated cross-functional teams throughout the development of the following Digital tactics, all of which were nominated for a national industry award in view of meeting client objectives and ROI goals: (1) DHL Express Latin America’s first ever podcast at an internal level. (2) Interactive multimedia presentation conducted inside a movie theatre and hosted by DHL Express Latin America’s CEO in the presence of a full audience of members of the media. - Brokered a six figure multi-year, 360 degree sponsorship deal of MTV Latin America’s premier live event (Premios MTV) by DHL, in order to serve the client’s marketing objective of repositioning DHL Express Latin America’s brand in the eyes of a younger target audience. Show less



Salvadoran American Humanitarian Foundation

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Director / Junior Board President

  • Jan 2000 - Aug 2003

  - Founder of SAHF’s Junior Board, as well as active delegate of the Board of Directors at events, presentations and project visits in El Salvador and the United States. - As of 2003, the Junior Board had established chapters in New York City, Washington D.C. and Boston, and had raised over $75K via annual fundraising and networking events. - Responsible for building and maintaining donor relationships with organizations such as Visa International, which became a high level sponsor… Show more - Founder of SAHF’s Junior Board, as well as active delegate of the Board of Directors at events, presentations and project visits in El Salvador and the United States. - As of 2003, the Junior Board had established chapters in New York City, Washington D.C. and Boston, and had raised over $75K via annual fundraising and networking events. - Responsible for building and maintaining donor relationships with organizations such as Visa International, which became a high level sponsor of the foundation’s most important annual fundraising event for four consecutive years. - Led awareness campaigns regarding the foundation’s primary goals, such as the establishment of formal communication links via web-based communication platforms between schools in the United States and underprivileged schools in El Salvador. Show less



The International Bank of Miami

• Banking
• 1 - 100 Employee

• Senior Analyst

  • Aug 1999 - Aug 2003

  - Responsible for managing client accounts by way of analyzing their financial information and translating it into comprehensive written reports. - Produced written analyses assessing the political and economic environment in Latin American countries in order to identify its potential impact on our client’s financial health, followed by the production and distribution of e-newsletters that communicated our recommendations. - Performed comprehensive debt feasibility and cash flow… Show more - Responsible for managing client accounts by way of analyzing their financial information and translating it into comprehensive written reports. - Produced written analyses assessing the political and economic environment in Latin American countries in order to identify its potential impact on our client’s financial health, followed by the production and distribution of e-newsletters that communicated our recommendations. - Performed comprehensive debt feasibility and cash flow analyses of projects in connection with debt financing. Show less