Diretor Comercial e Marketing

• Nov 2020 - Present

Indústria têxtil com foco em tecidos tecnológicos para os segmentos fitness, praia, moda e lingerie. Indústria têxtil com foco em tecidos tecnológicos para os segmentos fitness, praia, moda e lingerie.

Commercial and Marketing Manager

• Mar 2018 - Oct 2020

• Report to the Presidency and with responsibility for the management of commercial activities related to the internal and external market; • Development of marketing strategies for current and new customers in the segments of fibers, yarn, fabrics and bags; • Organization and management of sales force, internal and external; • Development and management of online and offline marketing activities; • Guarantee of the positioning of the brand in the segments where it operates; • Expansion of new business. Show less

Consulting in Marketing, Products and Business

• Oct 2016 - Feb 2018

Novos negócios na www.joint321.com.br Inteligência de Pesquisa na www.brazilpanels.com.br Novos negócios na www.joint321.com.br Inteligência de Pesquisa na www.brazilpanels.com.br

Marketing & Development Product Manager

• Jan 2013 - Sep 2016

- Reporting directly to the general director and leading 20 employees;- Planning and execution of marketing and commercial strategy, working in the structuring and developments of the clients goals/action plans;- Ensuring that the products mix is always up to date with the needs of the market and future trends by developing new products or outsourcing;- Managing the process of creation, development and launch of collections through customer visits, trade shows and, international research;- Management of marketing activities and online/offline communication;- Organization of trade shows, events and trainning of sales team and customers;- Responsible for partnership and developing sell-in and sell-out campaigns;- Quality management at the customer service level;- Monitoring the business intelligence;- Managing the manufacturing process. Show less

Jeanswear & Workwear Marketing Manager (Products and Sales)

• Sep 2006 - Dec 2012

- Reporting directly to the marketing manager, responsible for Twills and Workwear business unit;- Building and leading a team with 17 employees, being 12 key accounts throughout the country;- Responsible for the development, definition, implementation, and monitoring of actions in the strategic planning;- Responsible for compliance with the budgeted targets for volume, prices, profitability, stocks, and the market share;- Identification of trends through visits to customers, suppliers, fashion bureau, trade shows, international research, managing the process of creation, development, and launch of collections;- Ensure that the product mix is always up to date to the needs of the market and future trends by developing new products or outsourcing;- Management of marketing and communication activities, development of sales promotional material, advertising, promotion, trade shows, events, and press relations; Show less

Product Manager (denim, twill and shirts)

• Jan 2000 - Dec 2006

- Reporting directly to the marketing manager with 3 direct reports;- Geographic coverage: Brazil, Argentina, and exports;- Responsible for developing new products and supporting the management of research and development center with market information and trends;

Retail and Business Analyst

• Jan 1999 - Dec 1999

- Responsible for attending and developing the business in the large magazines channel and, popular and popular fashion segment.

Retail Analyst

• Jan 1998 - Dec 1998

Denim Business Analyst

• Jan 1996 - Dec 1997