Mauricio Decicino

Growth Specialist at Alloha Fibra
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • English Elementary proficiency

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Vanderson O. Jardim

Tive a oportunidade de realizar alguns projetos pessoais com o Maurício. Excelente profissional no que se refere a estratégia de validação de produto e Go-To-Market. Ótimo gestor de pessoas e comprometido com as metas.

Isabela Cordeiro Rodrigues

Tive a grande oportunidade de trabalhar em parceria com o Maurício em projetos em comum. Um profissional dedicado, com um grande conhecimento e experiência em Growth, trouxe grande agilidade para o time e para o alcance dos resultados. Um perfil que gosta de desafios, gosta de ensinar e aprender e esforçado ao máximo para conseguir cumprir uma meta. Recomendo Mauricio, pois ele pode fazer a diferença.

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Credentials

  • Growth Hacking: Experimentação, Processos e Estratégias
    FIAP
    Jun, 2021
    - Nov, 2024
  • Growth Hacking Definitivo
    VidaHacker
    May, 2021
    - Nov, 2024
  • Marketing Digital de Alta Performance
    ComSchool
    Jan, 2019
    - Nov, 2024
  • Nanodegree Marketing Digital
    Udacity
    Jan, 2019
    - Nov, 2024
  • Novo RD Station
    Resultados Digitais
    May, 2018
    - Nov, 2024
  • Anúncios do Shopping
    Google
    Mar, 2020
    - Nov, 2024
  • Vídeo em Google Ads
    Google
    Mar, 2020
    - Nov, 2024
  • Publicidade em Pesquisa do Google Ads
    Google
    Sep, 2019
    - Nov, 2024
  • Rede de Display do Google Ads
    Google
    Sep, 2019
    - Nov, 2024
  • Fundamentos do Ads
    Google
    Jul, 2019
    - Nov, 2024
  • Especialista em Inbound e Marketing
    Rock Content
    Dec, 2018
    - Nov, 2024
  • Google Tag Manager
    Google
    Apr, 2018
    - Nov, 2024
  • Marketing Digital
    Udemy
    Mar, 2018
    - Nov, 2024

Experience

  • Alloha Fibra
    • Brazil
    • Telecommunications
    • 100 - 200 Employee
    • Growth Specialist
      • Jun 2023 - Present

      Digital Strategy: Develop digital strategies to achieve specific company goals, such as increased sales, lead generation, or enhanced brand visibility. Analyze and evaluate data to identify growth opportunities and improvements in digital campaigns. Campaign Planning: Plan comprehensive digital campaigns across various channels, including paid media (Google Ads, Facebook Ads, etc.), email marketing, content marketing, SEO, among others. Define target audiences, segmentation, and appropriate budgets for each campaign. Monitoring and Analysis: Monitor the real-time performance of digital campaigns to ensure they are achieving the expected results. Analyze metrics and KPIs (Key Performance Indicators) to assess campaign success and make necessary adjustments to improve performance. Conversion Optimization: Identify optimization points at all stages of the sales funnel to enhance conversion rates. Conduct A/B tests and other optimization techniques to increase campaign efficiency. Tools and Platforms Management: Utilize digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and others to monitor and manage campaigns. Trend Tracking: Stay updated on digital marketing trends, new technologies, and best practices to apply them to company strategies. Reports and Presentations: Prepare regular reports on campaign performance and present results to the team or company managers. Collaboration with the Team: Work collaboratively with marketing, design, development, and other teams to ensure effective integration of digital strategies. Competitor Analysis: Monitor and analyze competitors' digital strategies to identify opportunities and potential threats. Show less

  • Belgo Arames
    • Brazil
    • Mechanical Or Industrial Engineering
    • 700 & Above Employee
    • Growth lead
      • Jun 2022 - May 2023

      • Define growth strategy: Collaborate with the company's leadership to set growth goals and objectives, and develop strategic plans to achieve them. • Identify growth opportunities: Use market data, customer research, and competitive analysis to identify growth opportunities and develop initiatives to capitalize on them. • Manage marketing campaigns: Create and execute high-impact marketing campaigns that increase brand awareness, lead generation, and sales conversions. This includes paid media campaigns, email marketing, and social media advertising. • Conversion Rate Optimization (CRO): Work closely with the development team to ensure that the venture builder's websites are optimized for conversions and that customer journeys are seamless and enjoyable. • Collaborate with other teams: Work closely with other teams within the company, such as sales, product development, and customer service, to ensure that growth initiatives align with the company's needs and goals. • Define OKRs and North Star Metric for the venture builder's startups. • Setup and customization of Salesforce for better utilization of customer journeys within the CRM, with the aim of data analysis to collect and store customer data, enabling the analysis of customer behavior over time and identifying spending patterns. This enables estimating customer lifetime value (LTV) over time. Show less

  • Sequoia Soluções Logísticas
    • Brazil
    • Truck Transportation
    • 700 & Above Employee
    • Growth Specialist
      • May 2021 - Jun 2022

      Responsible for the growth and enhancements of SFX SaaS. • Identify, assess, and validate ideas that could signify new business opportunities or improvements for the SaaS. • Opportunity to expand the product, whether by testing different formats, channels, campaigns, and media. • Creation of documentation for UX and UI tests. • Wireframe construction for Landing Pages with a focus on CRO. • Planning and analysis of the pirate funnel (AARRR). • Generate insights through data and research to enhance incentive strategies based on user behavior. • Project management with product teams and other stakeholders. • Meticulous monitoring of the defined north metric. • Management of key metrics and KPIs: DAU, MAU, CAC, LTV, ARR, among others. Show less

  • Greenz - Aceleradora de Negócios
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Coordinator Growth and Channels
      • Feb 2021 - Jun 2021

      Responsible for the digital launch campaign of Bari Bank's digital account. • Plan the online media strategy for the digital account launch, through studies and matrices, involving the collection of information about the market/competition, target audience, channels, costs, formats, and deadlines. • Execute the strategy to ensure the implementation and execution of planned actions, in addition to monitoring ongoing placements with constant optimizations to ensure that the desired results will be achieved. • Management and optimization of campaigns involving Google Ads, App Install campaigns, Search, Remarketing, Discovery, and Brand, as well as providing insights to Analysts. • Daily communication with operational areas and commercial contacts of media outlets, as well as marketing, media, and operational departments of clients. • Analysis of campaign results reports in interface with the BI team, as well as financial control of delivery and billing of placements. • Creation of automated dashboards (via Supermetrics, Google Sheets & DataStudio). • Media planning with a focus on digital current account openings. • Management of the flow of client-related demands. • Monitoring the execution of media plans. • Sales funnel analysis and KPIs, seeking optimization opportunities to leverage results. Show less

  • Agência DDWB
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Growth Analyst
      • Sep 2020 - Feb 2021

      • Management focused on optimization and performance of Paid Media: Google Ads, Facebook Ads, Taboola, LinkedIn, Criteo, and Bing. • Tagging of tags, variables, and triggers in Google Tag Manager. • Development of work proposals and media plans for new clients. • Creation of reports for revenue analysis, ROAS, and key KPIs for client presentations. • Creation of copies for Google Ads and Facebook Ads advertisements. • Management focused on optimization and performance of Paid Media: Google Ads, Facebook Ads, Taboola, LinkedIn, Criteo, and Bing. • Tagging of tags, variables, and triggers in Google Tag Manager. • Development of work proposals and media plans for new clients. • Creation of reports for revenue analysis, ROAS, and key KPIs for client presentations. • Creation of copies for Google Ads and Facebook Ads advertisements.

  • Babel-Azza
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Media Analyst Senior
      • Oct 2019 - Sep 2020

      • Development of Media Plans according to briefings provided by Account Management. • Creation of presentations to justify the selected media outlets in the Media Plans. • Management and optimization on Google Ads, Facebook Ads, and LinkedIn Ads. • Management and optimization of DSP (DV360) campaigns. • Preparation of campaign reports to discuss opportunities and scalability. • Validation of Adinfo and Taginfos. • Meetings with media outlets (briefings, updates, and opportunities). • Meetings with clients for measurement and presentation of results. Show less

  • Célebre Corretora
    • Brazil
    • Insurance
    • 1 - 100 Employee
    • Digital Marketing Analyst
      • May 2018 - Oct 2019

      • Coordination of the Marketing team.• Preparation of Marketing department reports for KPI measurement.• Strategic management on media platforms, Google Ads, and Facebook Ads.• Management and planning of RD Station focused on Inbound Marketing.• Definition and refinement of buyer personas.• Design of relationship workflows to optimize the sales funnel.• CRM database cleansing.

    • Digital Marketing Assistant
      • Feb 2018 - Apr 2018

      • Management and optimization of Google Ads MCC (My Client Center), focusing on lead generation for major insurance companies in the Health Insurance segment.• A/B testing on hotsites using Google Optimize.• Implementation of conversion tags through Google Tag Manager.• SEO optimization on hotsites hosted on WordPress.• Conversion Rate Optimization (CRO) analysis on hotsites with the goal of increasing conversion rates.

  • Playball Empreendimentos Esportivos
    • Brazil
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Digital Assistant
      • Aug 2016 - Jan 2018

      • Management and optimization of Google Ads and Facebook Ads with a focus on lead generation. • Implementation of tags and pixels through Google Tag Manager. • Holistic analysis in Google Analytics, user behavior, acquisition by channels, and target audience. • Inbound Marketing planning. • SEO optimizations: on-page, backlink strategies, and keyword analysis. • Development of landing pages, forms, and email marketing. • Building relationship workflows to optimize the sales funnel. • Monitoring of CRO tests through Google Optimize. • Creation of digital artwork and banners. Show less

  • TIM
    • Italy
    • Telecommunications
    • 700 & Above Employee
    • Digital Marketing Assistant
      • Apr 2015 - May 2016

      • Management and optimization of Facebook Ads and Google Ads accounts, with a focus on lead generation.• Implementation of conversion tags and pixels through Google Tag Manager for market demand mapping.• Design of relationship workflows for lead nurturing.• Development of rich content: Landing Pages, Infographics, and blog content.

    • Marketing Digital Intern
      • Feb 2014 - Mar 2015

      • Implementation of campaigns on Google Ads and Facebook Ads.• Implementation of goals in Google Analytics.• Composition of media reports for coordination analysis.• Development of content for Email marketing.

Education

  • Universidade Paulista
    bachelor degree, Advertising and Marketing
    2013 - 2016
  • Universidade Paulista
    Master of Business Administration - MBA, Digital Marketing
    2020 - 2021

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