Head of Information Technology & Automatisation

• Dec 2018 - Present

Owner

• Nov 2016 - Present

Online Marketing and Data Analysis Consultant. Online data marketing is the new way to know and cater to your customers. Data is an easy, cost effective and efficient way to market. Learn, improve, and anticipate! If you need any help with your data or want to start using it, MAW consultancy can assist in any way. Online Marketing and Data Analysis Consultant. Online data marketing is the new way to know and cater to your customers. Data is an easy, cost effective and efficient way to market. Learn, improve, and anticipate! If you need any help with your data or want to start using it, MAW consultancy can assist in any way.

Head of Web Analytics

• Jun 2015 - Jul 2016

Stakeholder Management of Multi-Brands Teams and MD’s Provide Multi-Brand Web Analytics Insights Provide Multi-Brand App Analytics Insights Provide Multi-Brand Multi-Device Insights Support the growth team with CRO measurement framework and insights Support our growing digital marketing area (such as PPC) Implement Tag Management solution(s) Recruit, manage, lead and mentor a team of 4+ individuals to achieve team goals/objectives Work with other Data & Insight Leaders to create a Data Driven business that leads with insight Show less

Senior Statistician - Social sector

• Sep 2010 - Jun 2015

Provide all departments, companies, or people with accurate statistics on social demographics and social-economics that can influence and steer their decision making. Provide all departments, companies, or people with accurate statistics on social demographics and social-economics that can influence and steer their decision making.

Senior Web Analyst

• Sep 2007 - Aug 2010

• Integral part of Business Intelligence team responsible for maintaining the operation and data integrity of the web analytics tools (Omniture & Tealeaf), • Be the customer experience champion and key expert in understanding pain points leading to sub optimal user interactions • Collect Omniture/Tealeaf information necessary to elaborate KPIs and inform EAN stakeholders of state of the business • Monitor Key Performance Indicators (KPIs) on a scheduled basis and provide actionable insights and recommendations to business owners. • Work across the business with various key stakeholders (retail director, site optimization managers, business analysts, site merchandisers, web development team) to manage development and implementation of reporting tools - to track performance of business partners, new products, new functionality as well as effectiveness of merchandising activities • Provide level one technical support to global users; security management, definition enhancement • Organize and run training sessions for new users and to educate wider audience after new features have been implemented. • Document the technical details of your work to improve collaboration with other team members, and provide opportunities for technical automation where appropriate • Develop comparable reporting solutions for EAN to provide insights into opportunities for cross-learning and idea sharing across points of sale Show less

Product manager - web analytics EU

• 2007 - 2010

Implement and monitor web analytics for Expedia Europe PoS

Product manager - Web Analytics EU

• Sep 2008 - Nov 2009

marketing exec

• Sep 2007 - Sep 2008

Executing online marketing for Expedia and Hotels.com Netherlands with a focus on SEM.

CRM Manager

• 2006 - 2007