Maureen Powers

Global Union Advisory Board Member at Chicago Union
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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5.0

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Doug Ryan

Maureen headed up the largest and most profitable division within the RRD Marketing Solutions group. Her combination of drive, curiosity and poise enabled her to lead a diverse and demanding group in a highly competitive category. Different aspects of her broad skill set were impressively applied across marketing strategy, logistics, financial management, sales and production. I'd highly recommend Maureen for a leadership position that demands cross-functional thinking and action.

Toni Thompson

During my extensive tenure at RRD, it was rare to see the organization take a leap of faith to bring in an accomplished leader with the marketplace expertise of Maureen Powers. Maureen led the most significant Business Unit in Marketing Solutions, continuously delivering impressive quarter-over-quarter results. She was passionate about delivering on client needs and challenging the organization to have a real growth mindset while also pivoting towards fast adoption and infusion of modern practices. As a partner and leader of the Retail Solutions business unit, I enjoyed and valued how Maureen collaborated on what it took to delight clients, issues management resulting from COVID, and ongoing supply chain issues. In addition, she has never missed an opportunity to elevate and enlighten everyone on evolving client strategies and concerns. Maureen brought the energy needed to work with teams and other executives to drive meaningful change for clients and the industry. And when I needed a partner to brainstorm on a challenge/opportunity, I could always count on Maureen for validation or constructive feedback. Her desired outcome is always to ensure that everyone wins.

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Credentials

  • Digital Marketing Strategies: Data, Automation, AI @ Analytics
    Kellogg Executive Education
    Aug, 2022
    - Nov, 2024

Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Global Union Advisory Board Member
      • Nov 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head of Partnerships and Growth
      • Dec 2022 - Mar 2023

      Defined go to market strategy to grow revenue with marketing initiatives focused on increasing brand awareness and thought leadership, lead generation and service/product enhancements that deliver market differentiation. Defined go to market strategy to grow revenue with marketing initiatives focused on increasing brand awareness and thought leadership, lead generation and service/product enhancements that deliver market differentiation.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • President Direct Marketing
      • May 2018 - Mar 2022

      General Manager of Direct Marketing Sales and Operations teams driving revenue and profit growth. Operations strategic roadmap defined initiatives focused on efficiency improvement, capacity expansion and automation. Key priorities focused on sales management, growth strategy and operations excellence. Executive sponsor for key corporate accounts. General Manager of Direct Marketing Sales and Operations teams driving revenue and profit growth. Operations strategic roadmap defined initiatives focused on efficiency improvement, capacity expansion and automation. Key priorities focused on sales management, growth strategy and operations excellence. Executive sponsor for key corporate accounts.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Vice President, Rewards
      • Jan 2016 - May 2018

      Head of Rewards marketing strategy growing industry leadership, brand awareness, cardmember loyalty and customer engagement. Strategic management of 5% program included data driven quarterly category recommendations, media marketing including radio, TV and digital, as well as targeted customer enrollment and engagement initiatives.

    • Vice President of Product Management
      • Feb 2013 - Jan 2016

      Product management over checking, savings and credit card fee products including P&L, marketing and regulatory oversight.

    • Director, Acquisition Direct Response
      • Mar 2011 - Feb 2013

      Managed new cardmember acquisition strategy including creative testing, offer targeting and population expansion; as well as customer experience in online application, inbound servicing and new account servicing queues.

    • Director, Personal Loans
      • Jan 2008 - Mar 2011

      Personal Loan product management including P&L, portfolio profitability, operations, and oversight on credit policy and acquisition approval criteria.

    • Director, Fee Products Management
      • Dec 2005 - Jan 2008

      Product and P&L manager for revenue generating cardmember products.

    • United States
    • Insurance
    • 700 & Above Employee
    • Asst. Vice President, Marketing Acquistion
      • Jan 2005 - Jun 2005

      Asst. Vice President for Direct Marketing Responsible for integrated direct marketing strategy for membership and insurance. Asst. Vice President for Direct Marketing Responsible for integrated direct marketing strategy for membership and insurance.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Marketing
      • Jun 1997 - Jan 2005

      Led product strategy for customer credit card portfolio including Acquisition, Balance Transfer and Portfolio sales, implementing a number of marketing initiatives across all channels including mail, direct response media, merchant partnerships and event marketing focused on increasing cardmember engagement and receivable volume. Led product strategy for customer credit card portfolio including Acquisition, Balance Transfer and Portfolio sales, implementing a number of marketing initiatives across all channels including mail, direct response media, merchant partnerships and event marketing focused on increasing cardmember engagement and receivable volume.

    • Financial Services
    • 100 - 200 Employee
    • Marketing Specialist, Retail
      • Mar 1996 - Sep 1996

      Managed marketing for retail private label credit cards, in-store display and brand presence Managed marketing for retail private label credit cards, in-store display and brand presence

Education

  • Northwestern University - Kellogg School of Management
    Executive Management Program, Masters of Business Administration
  • Northern Illinois University
    B.S., Political Science, Business Administration

Community

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