Experience

Beacon Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Project Lead

  • Aug 2021 - Present

  Granger, Indiana, United States



Pathfinders Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • May 2021 - Aug 2021

  Mishawaka, Indiana, United States

• Account Executive

  • Jan 2020 - Aug 2021

  Mishawaka, IN

• Project Manager

  • Jul 2018 - Jan 2020

  Mishawaka, IN



Spark Foundry

• United States
• Advertising Services
• 700 & Above Employee

• Media Supervisor

  • Jul 2017 - Jul 2018

  Chicago, Illinois o Manage the planning and activation of local media activity for all MillerCoors brands o Lead daily communication between clients, internal teams, and publishers in order to execute campaigns o Manage associates’ workload to ensure all deadlines and deliverables are met without compromising work quality o Interpret and apply insights from media research tools to determine strategic plan initiatives o Build and manage budget trackers, status documents, strategic… Show more o Manage the planning and activation of local media activity for all MillerCoors brands o Lead daily communication between clients, internal teams, and publishers in order to execute campaigns o Manage associates’ workload to ensure all deadlines and deliverables are met without compromising work quality o Interpret and apply insights from media research tools to determine strategic plan initiatives o Build and manage budget trackers, status documents, strategic recommendations, flowcharts, and reporting templates

• Media Associate

  • Jun 2015 - Jun 2017

  Chicago, IL o Planned and executed clients' media campaigns across digital, social, TV, radio, print, and out of home platforms o Built media recommendations from the ground up by developing accurate targeting tactics and negotiating pricing o Led campaign recommendation presentations and managed campaign execution upon client approval o Developed client brand guidelines and planning processes to ensure strategic alignment of media o Assisted with the execution of new business… Show more o Planned and executed clients' media campaigns across digital, social, TV, radio, print, and out of home platforms o Built media recommendations from the ground up by developing accurate targeting tactics and negotiating pricing o Led campaign recommendation presentations and managed campaign execution upon client approval o Developed client brand guidelines and planning processes to ensure strategic alignment of media o Assisted with the execution of new business pitches to increase company client roster o Mastered industry tools and technology such as, MMA Data, Nielsen Clear Decisions, Mediatools, PRISMA, SQAD, Ad Views, and MediaBankOX



Treefrog Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Blogger

  • Oct 2015 - Mar 2016

  • Collaborated with Treefrog Marketing employees to develop blog posts for various clients



Treefrog Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Content Developer

  • May 2014 - May 2015

  West Lafayette, IN o Created social media content for 11 clients to implement strategic branding campaigns and meet business goals o Collected data analytics regarding social media account performance to identify brand strengths and optimizations o Developed website copy for new business launches to align with clients’ brand identity o Managed logistics and content differentiation for multiple social media accounts including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google + and… Show more o Created social media content for 11 clients to implement strategic branding campaigns and meet business goals o Collected data analytics regarding social media account performance to identify brand strengths and optimizations o Developed website copy for new business launches to align with clients’ brand identity o Managed logistics and content differentiation for multiple social media accounts including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google + and WordPress o Implemented SEO tactics to client WordPress blogs Show less



Greater Lafayette Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Community Events Intern

  • May 2014 - Aug 2014

  Lafayette, Indiana Area • Assisted in organizing and created content for a green media campaign for local news outlet WLFI-TV • Attended press conferences and helped host community events • Published press releases for community events, ribbon cuttings and grand opening ceremonies for new businesses • Gained experience working with local government officials



Purdue University

• United States
• Higher Education
• 700 & Above Employee

• Senior Project Manager

  • Jan 2012 - May 2014

  West Lafayette, IN • Project Manager of an internship team responsible for organizing and coordinating 16 week-long events designed to assist students in career development activities • Project Manager of an internship/career fair for all Purdue students • Coordinated and planned all logistics for a graduate school fair designed for the entire student body (40,000+ students) • Designed and edited monthly, informational newsletters that were distributed to all College of Liberal Arts students… Show more • Project Manager of an internship team responsible for organizing and coordinating 16 week-long events designed to assist students in career development activities • Project Manager of an internship/career fair for all Purdue students • Coordinated and planned all logistics for a graduate school fair designed for the entire student body (40,000+ students) • Designed and edited monthly, informational newsletters that were distributed to all College of Liberal Arts students (5,000 students) • Published weekly blogs for the Liberal Arts Career Development intern blog • Gained experience in areas such as event planning, sponsorship, fundraising, marketing, and multi-media design Show less



Schneider Electric

• France
• Automation Machinery Manufacturing
• 700 & Above Employee

• Channel Marketing Intern

  • May 2013 - Aug 2013

  Palatine, IL • Assisted in implementing a promotional marketing campaign targeting national distributors • Published internal news updates communicating new programs and promotions to employees • Edited and revised collateral materials such as brochures, in-store signage, inventory reports, on-hold scripts, and promotions • Conducted research and gathered data regarding customer satisfaction with promotional materials



Advocate Condell Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Public Affairs & Marketing Intern

  • May 2012 - Aug 2012

  Libertyville, IL. • Worked closely with staff to plan public events and promote positive community outreach programs • Managed public social media accounts to promote Advocate’s brand to the public • Edited and designed monthly staff newsletters regarding hospital events • Developed and distributed press releases to local media outlets regarding information pertaining to the local community • Acquired experience working for a non-profit organization, as well as the medical industry