Experience

Black Glass
• South Africa
• Software Development
• Senior Director

  • Feb 2021 - Present


Forsman & Bodenfors New York

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2018 - Feb 2021

  Senior lead for the below client relationships managing both junior account members and cross-functional teams at creative agency. World of Hyatt | 05/2018 – 02/2021 • Executed strategy brand positioning workshops and effectively applied learnings over multi-year brand refresh impacting all loyalty communications. • Supported development from concepting through post production for multiple domestic and international video and photoshoots. • Managed multiple junior to mid-level account team members. Seagram’s 7 American Whiskey | 05/2018 – Present • Developed yearly campaign content strategy and executed development through post production. • Managed campaign that led the highest effectiveness of all TV across the Diageo portfolio for the associated quarter. • Successfully established the brand as a top performer on paid social, on both effectiveness and productivity, behind only Smirnoff. Show less



KBS (kirshenbaum bond senecal + partners)

• Advertising Services
• 1 - 100 Employee

• Business Director

  • Jul 2016 - Sep 2018

  Harman International and other clients (07/2016 - Present) • Created and executed strategic user experiences across brand touchpoints including digital media, website, social and retail.• Designed content programs for key product launches and partnerships, including performers and athletes.• Oversaw Account Executive who operated across various lines of business.• Led efforts for digital and social executions for JBL events, including management of influencers, content creators and vendors.• Introduced and launched strategic co-creator and influencer programs leading to incremental agency revenue.Additional clients included Simmons Beautyrest and Belvedere Vodka. Show less

• Account Supervisor

  • May 2014 - Jul 2016

  BMW USA • Managed work streams within the BMW USA CRM business, including prospect and loyalty streams for both direct mail and email as well as custom content creation spanning video shoots.• Directed the team responsible for the BMW USA and BMW i USA social platforms, including Facebook, Twitter, Instagram, YouTube and Tumblr.• Oversaw monthly editorial content capture and planning across multiple client partners, including coordination with global counterparts.• Led custom social campaign development for key vehicle launches as well as Tier 1 launch extensions for campaigns such as the 2015 Superbowl ‘Newfangled Idea’.• Launched influencer and co-creator programs to create BMW culture lead content for social platforms. Show less

• Account Executive

  • Dec 2012 - May 2014

  BMW and BMW USA• Managed 360 launch of the BMW i sub-brand in the US market.• Executed key campaign deliverables across print, inclusive of direct mail and OOH, digital, covering both standard and rich media takeovers, including management and execution of OMMA award winning MSN homepage takeover, and CRM emails. • Coordinated delivery schedule of campaign assets and execution against campaign strategy.• Supported BMW global vehicle launches, including creative development, international shoots, budget management and multi-market planning. Show less



MRM Worldwide

• United Kingdom
• Advertising Services

• Account Executive

  • Jul 2011 - Dec 2012

  Verizon FiOS • Managed creative development and in-market implementation of a strategic direct mail communication stream for Acquisition leads.• Provided financials for all projects and participate in regular scope tracking meetings.• Lead monthly CRM print tactics from concepts to reporting analytical results and recommendations.• Oversaw creative development and digital production of static and flash banners to live on an internal customer experience site and external pages.• Worked closely with all members of the Creative and Production teams on a DRTV project from Client briefing through market research, live action shooting and ultimately in market creative roll-out.• Heavily involved in post production stages of DRTV spots working with multiple sound, music and editing companies.• Executed both new and continuing DRTV campaigns for use in National and Regional Acquisition markets.• Continuously worked with other Agencies to ensure continuity for our Client’s brand across all tactics and executions. Show less

• Assistant Account Executive

  • Jun 2010 - Jul 2011

  Verizon FiOS• Managed direct mail projects targeted at Prospects leads.• Completed creative execution for weekly mass media campaigns including ADVO, Free Standing Inserts, Harte Hanks, Valpak and Money Mailer.• Identified potential mass media test plans and worked with internal strategy teams to execute in-depth market tests.• Led weekly and monthly CRM and Acquisition print campaigns from concept to execution.• Compiled complete analytic reports, results and recommendations for all tactics.• Built and maintained strong communication and relationships with key execution Clients.• On-boarded digital CRM business and worked with previous Agency to successfully transition business. • Key Agency contact for a weekly CRM e-newsletter that promoted upcoming content and promotions for current customers.• Compiled complete analytic reports, results and recommendations for all tactics.• Built and maintained strong communication and relationships with key execution Clients. Show less



Abilities First, Inc.

• United States
• Individual and Family Services
• 100 - 200 Employee

• Intern

  • Feb 2010 - May 2010

  • Compiled the organization’s Google Grant application for Google Ad Words account. • Began Google Analytics account and continuously tracked website traffic focusing on traffic sources and keywords used. • Led direct marketing tactics including direct mail and the organizations CRM account for e-mail blasts. • Created databases for contacts for donation solicitations and database updates. • Contributed to event planning for an annual event that raised in excess of $30,000 for the organization. Show less



Entrepreneurial Excellence Radio Show

• Intern

  • Jul 2009 - Jan 2010

  • Assisted the company with their public relation efforts as well as networking meetings. • Managed guest contacts, scheduling, and overall relations. • Assisted the company with their public relation efforts as well as networking meetings. • Managed guest contacts, scheduling, and overall relations.



T.G.I.Friday's Restaurant

• China
• Restaurants

• Server

  • May 2007 - Jan 2010

  Responsible for the entire experience of the customer and their overall satisfaction; Train employees for various jobs within the restaurant. Responsible for the entire experience of the customer and their overall satisfaction; Train employees for various jobs within the restaurant.



Camara Education Ltd.

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Intern

  • Sep 2009 - Dec 2009

  • Produced current and upcoming campaigns to help increase fundraising and company branding. • Produced current and upcoming campaigns to help increase fundraising and company branding.



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Volunteer, Relay for Life Co-Chair

  • Sep 2007 - Apr 2008

  Relay for Life, Co-Chair - Leader of non-profit volunteer based fundraiser. - Networked and formed relationships with various local businesses as well as on-campus offices. - Organized committees and worked on logistics, entertainment, sponsorship, and fund- raising. - Worked directly with representatives from the American Cancer Society as well as over 600 participants and helped to raise over $40,000. Relay for Life, Co-Chair - Leader of non-profit volunteer based fundraiser. - Networked and formed relationships with various local businesses as well as on-campus offices. - Organized committees and worked on logistics, entertainment, sponsorship, and fund- raising. - Worked directly with representatives from the American Cancer Society as well as over 600 participants and helped to raise over $40,000.