Experience

Ignite2X, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Strategic Planning

  • Aug 2014 - Present

  Bethlehem, PA and Westport, CT Responsible for providing thought leadership, leading the strategic brand planning process, and campaign concept development for the agency's entire portfolio of clients. This role includes: Development of integrated marketing plans that include a full range of traditional and digital media solutions to generate awareness, deepen engagement with consumers and increase sales. Design and execution of research and analysis to formulate critical insights, identify opportunities,… Show more Responsible for providing thought leadership, leading the strategic brand planning process, and campaign concept development for the agency's entire portfolio of clients. This role includes: Development of integrated marketing plans that include a full range of traditional and digital media solutions to generate awareness, deepen engagement with consumers and increase sales. Design and execution of research and analysis to formulate critical insights, identify opportunities, define brand positioning, and evolve creative platforms. Development of strategic brand platforms, concepts and creative ideation to support the launch of new products and brands. Show less



Freelance

• Marketing Consultant

  • Jan 1996 - Jul 2014

  Westport, CT Independent consultant to advertising, brand marketing and PR agencies serving a wide range of clients, including some of America’s top firms within the CPG, health care, media and financial services sectors. Services provided include: Marketing strategy, positioning and creative direction for established and new products/brands Research and insights to inform the development of brand positioning, message strategy and creative platforms Campaign concept development, ideation and… Show more Independent consultant to advertising, brand marketing and PR agencies serving a wide range of clients, including some of America’s top firms within the CPG, health care, media and financial services sectors. Services provided include: Marketing strategy, positioning and creative direction for established and new products/brands Research and insights to inform the development of brand positioning, message strategy and creative platforms Campaign concept development, ideation and copy direction Promotion strategy and planning for traditional, digital and social media Website user studies and research Website content development Project management Show less



Creative Alliance

• Vice President Concept Development and Account Services

  • 1994 - 1996

  Southport, CT Directed the concept development and planning process for all accounts, in particular Pepsi-Cola, the agency's largest account. Handled copy direction and wrote copy across agency’s client portfolio. Designed and implemented consumer research to inform message strategy and aid in creative direction Brands/companies supported include: AT&T, Evian, Guinness, Pepsi-Cola, United Distillers, United Distillers, Volvo North America



Promotional Innovations

• Account Manager

  • 1991 - 1992

  Stamford, CT Provided strategic direction and marketing plans for the agency’s portfolio of CPG accounts, and assisted in all new business development. Provided creative input on promotion programs and campaigns. Developed and presented marketing plans. Directed two consumer products accounts and managed account service staff.



People's United Bank, N.A.

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Officer

  • 1988 - 1991

  Bridgeport, CT Managed the advertising and sales promotion activities for all asset products, including mortgages. Planned and implemented all acquisition programs for the bank's nationally ranked credit card. Managed marketing communications activities for the commercial banking division, private banking and Trust services. Directed the development of and managed the bank’s data base-driven direct mail customer development program. Developed yearly marketing plans and budgets.