Experience

Campbell Company of Canada

• Canada
• Manufacturing
• 1 - 100 Employee

• Assistant Product Manager

  • Mar 2008 - Present

  •Lead, develop and execute marketing initiatives for the soup portfolio: includes developing new products in conjunction with R&D and sales. Creating and executing promotions & marketing communications. Reviewing and interpreting market research. Analying and executing pricing aspects. •Manage daily business with the following responsibilities: internal brand communication to internal and external stakeholders, manage all brands budgets including; reports, payment of invoices, issue PO’s. Maintenance of product data, fact based business analysis, merchandising, and resolve sales issues/concerns. •Provides sales team with product information, marketing tools, launch presentations. Provide customer support when required. •Develop and prepares marketing presentations for Regional and National sales meetings. Use insights and learning from business review, sales feedback to develop marketing plans. •Successfully launch and manage foodservice website. Conducting quarterly updates based on marketing team input and buy-in. Provide yearly updates based on strategies and marketing plans. •Successfully transition and manage fulfillment house ensuring data integrity, inventory control, manage people etc. Show less



Nestle Canada Inc

• Canada
• Food Production
• 1 - 100 Employee

• Marketing Associate Branded Beverages - Foodservice Division

  • 2005 - 2007

  •Managed the development and execution of the innovation and renovation plan specific to the Canadian Market for all branded beverages (NESCAFE, COFFEE-MATE, cARNATION, NESTEA). •Led and actively participated in cross functional teams with: PD application resources, Technical Manufacturing and packaging, Graphics, Demand/Supply Planning, Finance, Category Development, Sales, Regulatory, and Legal. •Developed and tailored consumer operator, distributor programs, promotions and solutions with agency partners, channel/category development manager, national account marketing manager and sales. •Manage daily business with the following responsibilities: internal brand communication to internal and external stakeholders, manage all brands budgets including; reports, payment of invoices, issue PO’s. Maintenance of product data, fact based business analysis, merchandising, and resolve sales issues/concerns. •Executed marketing objectives, strategy and tactics for $39 million dollar Canadian branded and custom beverages portfolio as well as assisted in long term strategic business planning. •Participated in development of brand communication framework with Marketing Services, agency partners to drive awareness, trial and loyalty. Show less