Maureen Bergmueller
Chief Operating Officer at Playper- Claim this Profile
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Bio
Rebecca Gleason
Over several years, I have worked for and with Maureen in a variety of roles and capacities. She has proven over and over again to be the most dedicated and results-oriented person I’ve ever had the pleasure of knowing. In a world full of talkers, she gets stuff done. Maureen knows how to ask the right questions to get right to the heart of the matter, develop compelling and seamless strategies, and assemble the right combination of talent and tools to see them through. She’s a skillful project manager that is both strategic and action-oriented, often diving right into the weeds herself – and masterfully drives everything toward a powerful vision of the future, generating wonderful results. And if producing elegant solutions weren’t enough, she has the rare combination of motivating people while being an absolute pleasure to work with. She is kind, personable, and fun to be around. Her positive attitude, infectious energy, and passion for her work rub off on everyone around her. Projects are more fun, well run, and rewarding with Maureen at the helm. I am truly fortunate to have learned from her over the years and consider her both a mentor and a friend.
Liz Smith
Marketing maven. Top-notch strategist. Natural born leader. Fun team player. These are just a few of the many hats Maureen wears so well. Having worked alongside Maureen for more than 10 years at The Walt Disney Company, I had the pleasure of watching her create marketing magic, whether it be for world-class websites like Disney.com and FamilyFun.com or for exciting advertising partners like Toyota, Microsoft and Gap. Data-driven and results-oriented, Maureen builds strategies based on analytics, research, focus groups, and her own vast experience and marketplace knowledge. She stays on top of trends, employing forward-thinking techniques to launch a website, kick off a social media campaign or announce a new acquisition partner. All of this with one clear goal in mind: generating revenue while maintaining brand integrity. A charismatic leader, Maureen is a natural team builder, empowering her colleagues to work independently while at the same time collaborating with each other and across departments. I’m grateful for everything I learned from Maureen: the art of being a good brainstormer, how to be an influential and gracious meeting participant, and the importance of meeting deadlines, to name just a few. Maureen is one of the hardest-working people I’ve ever met, taking great pride in a job well done. She also possesses that rare combination of an effective executive demeanor along with a fantastic sense of humor. Any company would benefit immensely from having her on their team. Maureen makes the world a better place with her marketing expertise, smart strategic thinking and wonderful personality!
Rebecca Gleason
Over several years, I have worked for and with Maureen in a variety of roles and capacities. She has proven over and over again to be the most dedicated and results-oriented person I’ve ever had the pleasure of knowing. In a world full of talkers, she gets stuff done. Maureen knows how to ask the right questions to get right to the heart of the matter, develop compelling and seamless strategies, and assemble the right combination of talent and tools to see them through. She’s a skillful project manager that is both strategic and action-oriented, often diving right into the weeds herself – and masterfully drives everything toward a powerful vision of the future, generating wonderful results. And if producing elegant solutions weren’t enough, she has the rare combination of motivating people while being an absolute pleasure to work with. She is kind, personable, and fun to be around. Her positive attitude, infectious energy, and passion for her work rub off on everyone around her. Projects are more fun, well run, and rewarding with Maureen at the helm. I am truly fortunate to have learned from her over the years and consider her both a mentor and a friend.
Liz Smith
Marketing maven. Top-notch strategist. Natural born leader. Fun team player. These are just a few of the many hats Maureen wears so well. Having worked alongside Maureen for more than 10 years at The Walt Disney Company, I had the pleasure of watching her create marketing magic, whether it be for world-class websites like Disney.com and FamilyFun.com or for exciting advertising partners like Toyota, Microsoft and Gap. Data-driven and results-oriented, Maureen builds strategies based on analytics, research, focus groups, and her own vast experience and marketplace knowledge. She stays on top of trends, employing forward-thinking techniques to launch a website, kick off a social media campaign or announce a new acquisition partner. All of this with one clear goal in mind: generating revenue while maintaining brand integrity. A charismatic leader, Maureen is a natural team builder, empowering her colleagues to work independently while at the same time collaborating with each other and across departments. I’m grateful for everything I learned from Maureen: the art of being a good brainstormer, how to be an influential and gracious meeting participant, and the importance of meeting deadlines, to name just a few. Maureen is one of the hardest-working people I’ve ever met, taking great pride in a job well done. She also possesses that rare combination of an effective executive demeanor along with a fantastic sense of humor. Any company would benefit immensely from having her on their team. Maureen makes the world a better place with her marketing expertise, smart strategic thinking and wonderful personality!
Rebecca Gleason
Over several years, I have worked for and with Maureen in a variety of roles and capacities. She has proven over and over again to be the most dedicated and results-oriented person I’ve ever had the pleasure of knowing. In a world full of talkers, she gets stuff done. Maureen knows how to ask the right questions to get right to the heart of the matter, develop compelling and seamless strategies, and assemble the right combination of talent and tools to see them through. She’s a skillful project manager that is both strategic and action-oriented, often diving right into the weeds herself – and masterfully drives everything toward a powerful vision of the future, generating wonderful results. And if producing elegant solutions weren’t enough, she has the rare combination of motivating people while being an absolute pleasure to work with. She is kind, personable, and fun to be around. Her positive attitude, infectious energy, and passion for her work rub off on everyone around her. Projects are more fun, well run, and rewarding with Maureen at the helm. I am truly fortunate to have learned from her over the years and consider her both a mentor and a friend.
Liz Smith
Marketing maven. Top-notch strategist. Natural born leader. Fun team player. These are just a few of the many hats Maureen wears so well. Having worked alongside Maureen for more than 10 years at The Walt Disney Company, I had the pleasure of watching her create marketing magic, whether it be for world-class websites like Disney.com and FamilyFun.com or for exciting advertising partners like Toyota, Microsoft and Gap. Data-driven and results-oriented, Maureen builds strategies based on analytics, research, focus groups, and her own vast experience and marketplace knowledge. She stays on top of trends, employing forward-thinking techniques to launch a website, kick off a social media campaign or announce a new acquisition partner. All of this with one clear goal in mind: generating revenue while maintaining brand integrity. A charismatic leader, Maureen is a natural team builder, empowering her colleagues to work independently while at the same time collaborating with each other and across departments. I’m grateful for everything I learned from Maureen: the art of being a good brainstormer, how to be an influential and gracious meeting participant, and the importance of meeting deadlines, to name just a few. Maureen is one of the hardest-working people I’ve ever met, taking great pride in a job well done. She also possesses that rare combination of an effective executive demeanor along with a fantastic sense of humor. Any company would benefit immensely from having her on their team. Maureen makes the world a better place with her marketing expertise, smart strategic thinking and wonderful personality!
Rebecca Gleason
Over several years, I have worked for and with Maureen in a variety of roles and capacities. She has proven over and over again to be the most dedicated and results-oriented person I’ve ever had the pleasure of knowing. In a world full of talkers, she gets stuff done. Maureen knows how to ask the right questions to get right to the heart of the matter, develop compelling and seamless strategies, and assemble the right combination of talent and tools to see them through. She’s a skillful project manager that is both strategic and action-oriented, often diving right into the weeds herself – and masterfully drives everything toward a powerful vision of the future, generating wonderful results. And if producing elegant solutions weren’t enough, she has the rare combination of motivating people while being an absolute pleasure to work with. She is kind, personable, and fun to be around. Her positive attitude, infectious energy, and passion for her work rub off on everyone around her. Projects are more fun, well run, and rewarding with Maureen at the helm. I am truly fortunate to have learned from her over the years and consider her both a mentor and a friend.
Liz Smith
Marketing maven. Top-notch strategist. Natural born leader. Fun team player. These are just a few of the many hats Maureen wears so well. Having worked alongside Maureen for more than 10 years at The Walt Disney Company, I had the pleasure of watching her create marketing magic, whether it be for world-class websites like Disney.com and FamilyFun.com or for exciting advertising partners like Toyota, Microsoft and Gap. Data-driven and results-oriented, Maureen builds strategies based on analytics, research, focus groups, and her own vast experience and marketplace knowledge. She stays on top of trends, employing forward-thinking techniques to launch a website, kick off a social media campaign or announce a new acquisition partner. All of this with one clear goal in mind: generating revenue while maintaining brand integrity. A charismatic leader, Maureen is a natural team builder, empowering her colleagues to work independently while at the same time collaborating with each other and across departments. I’m grateful for everything I learned from Maureen: the art of being a good brainstormer, how to be an influential and gracious meeting participant, and the importance of meeting deadlines, to name just a few. Maureen is one of the hardest-working people I’ve ever met, taking great pride in a job well done. She also possesses that rare combination of an effective executive demeanor along with a fantastic sense of humor. Any company would benefit immensely from having her on their team. Maureen makes the world a better place with her marketing expertise, smart strategic thinking and wonderful personality!
Experience
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Playper
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United States
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Consumer Goods Rental
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1 - 100 Employee
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Chief Operating Officer
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Jan 2023 - Present
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Vice President Marketing Operations
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Jun 2017 - Present
B2B and B2C marketing consulting services including strategy, branding, eCommerce strategy & operations, sales channel planning & execution (SEO/SEM/Social/CRM and paid media), PR, events and analytics. Clients across many industries including retail, licensing, entertainment, subscription services, management consulting, and publishing. B2B and B2C marketing consulting services including strategy, branding, eCommerce strategy & operations, sales channel planning & execution (SEO/SEM/Social/CRM and paid media), PR, events and analytics. Clients across many industries including retail, licensing, entertainment, subscription services, management consulting, and publishing.
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UC Berkeley Executive Education
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United States
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Higher Education
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1 - 100 Employee
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Vice President - Marketing
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Oct 2015 - Jun 2017
Responsible for leading the marketing and sales strategies for UC Berkeley’s executive education programs (Executive/C-Suite Learning & Development) including brand management, new program development & execution, territory & account strategies, sales operations, and all acquisition & retention efforts in both B2B & B2C markets. Responsible for leading the marketing and sales strategies for UC Berkeley’s executive education programs (Executive/C-Suite Learning & Development) including brand management, new program development & execution, territory & account strategies, sales operations, and all acquisition & retention efforts in both B2B & B2C markets.
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FTD
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United States
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Manufacturing
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700 & Above Employee
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Vice-President - Marketing & Creative
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2013 - 2015
Led all marketing, content and creative strategies for Gifts.com across all platforms including desktop, mobile and tablet. Managed design teams, marketing, editorial, CRM, advertising, PR, research, web analytics, SEO/SEM and social media. Led all marketing, content and creative strategies for Gifts.com across all platforms including desktop, mobile and tablet. Managed design teams, marketing, editorial, CRM, advertising, PR, research, web analytics, SEO/SEM and social media.
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Disney Media & Entertainment Distribution
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United States
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Entertainment Providers
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700 & Above Employee
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Head of Marketing and Operations, Disney Interactive - Family
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2000 - 2013
Directed multi-disciplinary marketing and operations team including marketing, program management, product management, advertising/promotions, market research, web analytics & site optimization, SEO & SEM management, social media, business development, revenue and traffic forecasting. Directed all acquisition and retention programs for Disney Interactive - Family including TV, radio, print, online, social media/viral marketing, public relations and B2B marketing support. Managed multi-million dollar budgets Hired and trained entire marketing department of 22 marketing professionals.
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Disney Experiences
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Entertainment Providers
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700 & Above Employee
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Director/General Manager- Merger Integration
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2008 - 2009
Directed and managed all integration activities of the $20MM acquisition of Kaboose Inc (3rd largest Family/Community property on the Internet), including ad operations, platform migration, product development, revenue management, finance/accounting and web operations while maintaining overall marketing responsibilities for the Disney portfolio of family sites. Directed team of 57 including editorial, production artists, engineering, finance & accounting and ad sales operations. Directed and managed all integration activities of the $20MM acquisition of Kaboose Inc (3rd largest Family/Community property on the Internet), including ad operations, platform migration, product development, revenue management, finance/accounting and web operations while maintaining overall marketing responsibilities for the Disney portfolio of family sites. Directed team of 57 including editorial, production artists, engineering, finance & accounting and ad sales operations.
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Disney Experiences
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Entertainment Providers
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700 & Above Employee
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Director, Marketing - -Subscription Products (Toontown & Disney's Blast)
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2000 - 2003
Led all marketing activities for Disney Online’s online subscription products targeted to kids. Led all direct marketing strategies including paid content strategies, brand development and positioning strategies, all acquisition and retention activities, logo development pricing strategies for new product launches. Launched Disney's Toontown Online -- Disney's first MMOG targeted to kids Led all marketing activities for Disney Online’s online subscription products targeted to kids. Led all direct marketing strategies including paid content strategies, brand development and positioning strategies, all acquisition and retention activities, logo development pricing strategies for new product launches. Launched Disney's Toontown Online -- Disney's first MMOG targeted to kids
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McKinley Marketing Partners, Inc.
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Marketing Consultant
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1995 - 2000
Clients: Visa, Verizon (formerly Bell Atlantic) Independent marketing consultant providing executive and management level consulting services for all marketing disciplines including, acquisition and retention strategies, program development, sales management, marketing operations and research Clients: Visa, Verizon (formerly Bell Atlantic) Independent marketing consultant providing executive and management level consulting services for all marketing disciplines including, acquisition and retention strategies, program development, sales management, marketing operations and research
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Education
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Rowan University
BS, Marketing
Community
