Maureen Coello
Tablaroca, Durock & Securock Glass-Mat Sheathing Brand Manager at USG LATAM- Claim this Profile
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Bio
Fabrizio Donegà
Maureen has been working for several years in the Commercial and Marketing department of Corporacion Moctezuma. Curious and proactive she always showed strong commitment and enthusiasm on her work. Capable to work in team, she has clear the external /internal clients’ needs perception and she works proactively to provide good services. Focussed on targets she always delivers on time and precise answers to commercial department requests. Capable to coordinate with other company functions, she has been involved in company communication and brand development. Maureen is a reliable, trustable and direct person on which a company can count on. Fabrizio Donegá
José Antonio Pujol Malo
Maureen es una profesional en Mercadotecnia y Comunicación. Es una persona orientada a resultados, con amplia visión del mercado y con aptitudes que la hacen resaltar del resto del equipo. Especial mención requiere el apego que tiene el trabajo que desarrolla a lineamientos de imagen, calidad y costos.
Fabrizio Donegà
Maureen has been working for several years in the Commercial and Marketing department of Corporacion Moctezuma. Curious and proactive she always showed strong commitment and enthusiasm on her work. Capable to work in team, she has clear the external /internal clients’ needs perception and she works proactively to provide good services. Focussed on targets she always delivers on time and precise answers to commercial department requests. Capable to coordinate with other company functions, she has been involved in company communication and brand development. Maureen is a reliable, trustable and direct person on which a company can count on. Fabrizio Donegá
José Antonio Pujol Malo
Maureen es una profesional en Mercadotecnia y Comunicación. Es una persona orientada a resultados, con amplia visión del mercado y con aptitudes que la hacen resaltar del resto del equipo. Especial mención requiere el apego que tiene el trabajo que desarrolla a lineamientos de imagen, calidad y costos.
Fabrizio Donegà
Maureen has been working for several years in the Commercial and Marketing department of Corporacion Moctezuma. Curious and proactive she always showed strong commitment and enthusiasm on her work. Capable to work in team, she has clear the external /internal clients’ needs perception and she works proactively to provide good services. Focussed on targets she always delivers on time and precise answers to commercial department requests. Capable to coordinate with other company functions, she has been involved in company communication and brand development. Maureen is a reliable, trustable and direct person on which a company can count on. Fabrizio Donegá
José Antonio Pujol Malo
Maureen es una profesional en Mercadotecnia y Comunicación. Es una persona orientada a resultados, con amplia visión del mercado y con aptitudes que la hacen resaltar del resto del equipo. Especial mención requiere el apego que tiene el trabajo que desarrolla a lineamientos de imagen, calidad y costos.
Fabrizio Donegà
Maureen has been working for several years in the Commercial and Marketing department of Corporacion Moctezuma. Curious and proactive she always showed strong commitment and enthusiasm on her work. Capable to work in team, she has clear the external /internal clients’ needs perception and she works proactively to provide good services. Focussed on targets she always delivers on time and precise answers to commercial department requests. Capable to coordinate with other company functions, she has been involved in company communication and brand development. Maureen is a reliable, trustable and direct person on which a company can count on. Fabrizio Donegá
José Antonio Pujol Malo
Maureen es una profesional en Mercadotecnia y Comunicación. Es una persona orientada a resultados, con amplia visión del mercado y con aptitudes que la hacen resaltar del resto del equipo. Especial mención requiere el apego que tiene el trabajo que desarrolla a lineamientos de imagen, calidad y costos.
Credentials
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Branding Foundations
LinkedInDec, 2022- Nov, 2024 -
Marketing Communications
LinkedInDec, 2021- Nov, 2024
Experience
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USG LATAM
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Mexico
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Construction
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1 - 100 Employee
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Tablaroca, Durock & Securock Glass-Mat Sheathing Brand Manager
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Sep 2018 - Present
- Work cross-functionally with multiple departments (Sales, Finance, Operations, Logistics, Business Intelligence etc) - Make recommendations regarding product objectives & strategy positioning, packaging & product lifecycle - Owns marketing forecasting and managing inventories related to marketing activities - Design and implement of the annual operating and startegic marketing plan - Develop startegic assessments, SWOT analyses for products - Partners closely with Sales to gain a deeper understanding of the customer an dhow to best deply marketing strategies - Manage relationships with key vendors (agency, design, etc) for brand ans marketing plans (Packaging and artwork development to ensure that all creative adheres to brand guidelines and brand standards - Work with the Marketing Director to review and approve all brand elements for advertisements and launch materials Show less
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Corporación Moctezuma
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Mexico
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Building Materials
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200 - 300 Employee
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Marketing and Cement Division Brand Manager
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Jul 2010 - Apr 2017
Main Responsibilities: - In charge of the marketing budget (75 million -MXN- 2017) - Responsible for marketing plan structuring and execution - Responsible for advertising campaigns and goals; from creation, launching and execution, giving the right messages and assuring effectiveness and adherence to the assigned budget - Supervision of correct -internal and external- use of Corporate Identity elements - Member of the Communications Committee for the Annual Report - Planning of brand events (BTL Marketing) and high level corporate events in Mexico and abroad (North America, Europe, Asia and Africa) - In charge of the Plant Visits Program and Technical Assistance Department, national after-sales service and complaints - Trends, competitors and market behavior monitoring, analysis and evaluation, to identify opportunities and generate commercial and loyalty strategies with the clients - Supervision of product image and packaging manufacture (cement bags) - In charge of press releases for the 3 cement production plants - Responsible for the business website updating (relevant news, financial reports for the Mexican Stock Exchange, photography, etc.) Show less
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Education
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2000 - 2005
Universidad Anáhuac Mexico Sur
Bachelor's degree, Marketing -
2011 - 2012
Tecnológico de Monterrey
Postgraduate, Commercial and Marketing Strategies, Sales and Customer Service
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