President/Integrator

• Jan 2022 - Present

I serve as the Integrator providing organizational clarity, communication, and consistency; drive results; lead resolution, focus, team unity, prioritization, and follow-through; harmoniously integrate the Leadership Team, and help remove obstacles and barriers.

Vice President Marketing

• Jan 2018 - Feb 2022

VP Marketing

• Mar 2015 - Dec 2017

-Grew NextRadio app downloads by 312% in seven months -Increased monthly active users by 528% -Assisted with designing a new dashboard to show brands and broadcasters near real-time radio performance results -Responsibilities include brand building, product research and design support, social media strategy, Google Adwords management, Google Play Store and Apple store management, website(s) management, database management, email campaigns and strategy for B2B and B2C, weekly key growth… Show more -Grew NextRadio app downloads by 312% in seven months -Increased monthly active users by 528% -Assisted with designing a new dashboard to show brands and broadcasters near real-time radio performance results -Responsibilities include brand building, product research and design support, social media strategy, Google Adwords management, Google Play Store and Apple store management, website(s) management, database management, email campaigns and strategy for B2B and B2C, weekly key growth metrics reporting, conference management, push notifications, public relations, and video and radio spots development. Show less -Grew NextRadio app downloads by 312% in seven months -Increased monthly active users by 528% -Assisted with designing a new dashboard to show brands and broadcasters near real-time radio performance results -Responsibilities include brand building, product research and design support, social media strategy, Google Adwords management, Google Play Store and Apple store management, website(s) management, database management, email campaigns and strategy for B2B and B2C, weekly key growth… Show more -Grew NextRadio app downloads by 312% in seven months -Increased monthly active users by 528% -Assisted with designing a new dashboard to show brands and broadcasters near real-time radio performance results -Responsibilities include brand building, product research and design support, social media strategy, Google Adwords management, Google Play Store and Apple store management, website(s) management, database management, email campaigns and strategy for B2B and B2C, weekly key growth metrics reporting, conference management, push notifications, public relations, and video and radio spots development. Show less

Marketing Strategist and Co-Founder

• Aug 2013 - Jan 2016

-Co-owner of a marketing strategy firm that specialized in bringing our collective experience to small and mid-size companies to help them grow their business. -Our focus was on developing marketing strategies, building brand recognition, creating social media stories, website development and generating qualified leads. -Developed monthly email campaigns for a medical company with results ranging from 5% to 14% of prospects per campaign requesting a quote, appointment or demo. -Co-owner of a marketing strategy firm that specialized in bringing our collective experience to small and mid-size companies to help them grow their business. -Our focus was on developing marketing strategies, building brand recognition, creating social media stories, website development and generating qualified leads. -Developed monthly email campaigns for a medical company with results ranging from 5% to 14% of prospects per campaign requesting a quote, appointment or demo.

Chief Marketing Officer

• Dec 2009 - Jul 2013

-Helped drive company growth between 10-20% each year. -Oversaw the marketing department that was responsible for generating leads to make the phone ring for ADT security, HVAC and plumbing products. -Drove leads utilizing a test and invest method utilizing a variety of marketing channels -- Google Adwords, social, print, email, direct mail, TV and radio. -Helped drive company growth between 10-20% each year. -Oversaw the marketing department that was responsible for generating leads to make the phone ring for ADT security, HVAC and plumbing products. -Drove leads utilizing a test and invest method utilizing a variety of marketing channels -- Google Adwords, social, print, email, direct mail, TV and radio.

Senior Vice President Institution Services Marketing

• Aug 2007 - Dec 2009

Senior Vice President, Institution Marketing Oversee the marketing team and provide strategic direction for the bank and credit union channel. Responsible for brand management, public relations, creative services, direct mail, advertising, sales campaigns, client account management, event planning, and web and email marketing. Senior Vice President, Institution Marketing Oversee the marketing team and provide strategic direction for the bank and credit union channel. Responsible for brand management, public relations, creative services, direct mail, advertising, sales campaigns, client account management, event planning, and web and email marketing.

Vice President Marketing

• Apr 2004 - Jul 2007

Led retirement product marketing which included the strategic planning process from thought leadership through execution. Managed research, product positioning and promotion, event management, marketing communications, public relations, training, and advertising. Developed the customer retention strategy and set up and executed the plan. Led retirement product marketing which included the strategic planning process from thought leadership through execution. Managed research, product positioning and promotion, event management, marketing communications, public relations, training, and advertising. Developed the customer retention strategy and set up and executed the plan.

Senior Vice President Marketing

• Sep 1991 - Mar 2003

Responsible for providing leadership and direction to the following areas for insurance and financial services products: branding, advertising, marketing communications, creative services, event management and promotion, public relations, product development and rollout, market research, Web development, direct mail, co-branding and strategic planning. Responsible for providing leadership and direction to the following areas for insurance and financial services products: branding, advertising, marketing communications, creative services, event management and promotion, public relations, product development and rollout, market research, Web development, direct mail, co-branding and strategic planning.