Maura Hardman
Marketing and Public Relations Manager at Seattle Cider Company, Two Beers Brewing, and The Woods Tasting Room- Claim this Profile
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Bio
Reno Tripiano
Working alongside Maura Hardman was one of the most rewarding experiences during my tenure as Facilities Manager at Lifelong AIDS Alliance. Her drive for team success and commitment to supporting our mission paired together in a unique way. Maura led her team by communicating expectations, fostering cross-departmental collaboration and engaging communities and new players. These efforts created lasting partnerships for Lifelong AIDS Alliance, well beyond our time there. Maura’s legacy is seen in the rebranding efforts that helped turn around fledgling events, sponsorship and vendor rapport that continues today and a donor base that was kept engaged during a transitional period in Development. Our Facilities and Events teams relied on each other and required strong leadership. Maura continually stepped up to assume additional responsibilities by leading event budget development and oversight and addressing emergent situations with ease and thoughtful execution. She continually catered to the world of fundraising and volunteer outreach with professional competence and charismatic ease. Our departments were lean and Maura addressed the challenge of undertaking large events by mobilizing a vast volunteer network, thinking creatively to hit high budget targets and relying on her strategic outlook, which never seemed to fail her. It is this success-oriented mindset that drives Maura to motivate her teams, inspire others and executing what, for us, were monumental endeavors.
LinkedIn User
I had the fortunate opportunity to report to Maura, who not only was a manager but also a mentor and coach. Her encouraging and supportive nature influenced me to always grow and strive for more in my work. I had the pleasure of working with Maura for four years at Whole Foods Market, collaborating on several marketing projects. I was always in awe of Maura’s creative solutions and her ability to get people on board with new ideas. What stands out most is Maura’s ability to juggling multiple projects at once with a calm demeanor and smile of her face. I’ve seen Maura build amazing community partnerships, increase sales by planning events and executing marketing strategies, as well as creating beautiful seasonal store decor. Maura earns my highest recommendation as I know she would be a huge asset to any team.
Reno Tripiano
Working alongside Maura Hardman was one of the most rewarding experiences during my tenure as Facilities Manager at Lifelong AIDS Alliance. Her drive for team success and commitment to supporting our mission paired together in a unique way. Maura led her team by communicating expectations, fostering cross-departmental collaboration and engaging communities and new players. These efforts created lasting partnerships for Lifelong AIDS Alliance, well beyond our time there. Maura’s legacy is seen in the rebranding efforts that helped turn around fledgling events, sponsorship and vendor rapport that continues today and a donor base that was kept engaged during a transitional period in Development. Our Facilities and Events teams relied on each other and required strong leadership. Maura continually stepped up to assume additional responsibilities by leading event budget development and oversight and addressing emergent situations with ease and thoughtful execution. She continually catered to the world of fundraising and volunteer outreach with professional competence and charismatic ease. Our departments were lean and Maura addressed the challenge of undertaking large events by mobilizing a vast volunteer network, thinking creatively to hit high budget targets and relying on her strategic outlook, which never seemed to fail her. It is this success-oriented mindset that drives Maura to motivate her teams, inspire others and executing what, for us, were monumental endeavors.
LinkedIn User
I had the fortunate opportunity to report to Maura, who not only was a manager but also a mentor and coach. Her encouraging and supportive nature influenced me to always grow and strive for more in my work. I had the pleasure of working with Maura for four years at Whole Foods Market, collaborating on several marketing projects. I was always in awe of Maura’s creative solutions and her ability to get people on board with new ideas. What stands out most is Maura’s ability to juggling multiple projects at once with a calm demeanor and smile of her face. I’ve seen Maura build amazing community partnerships, increase sales by planning events and executing marketing strategies, as well as creating beautiful seasonal store decor. Maura earns my highest recommendation as I know she would be a huge asset to any team.
Reno Tripiano
Working alongside Maura Hardman was one of the most rewarding experiences during my tenure as Facilities Manager at Lifelong AIDS Alliance. Her drive for team success and commitment to supporting our mission paired together in a unique way. Maura led her team by communicating expectations, fostering cross-departmental collaboration and engaging communities and new players. These efforts created lasting partnerships for Lifelong AIDS Alliance, well beyond our time there. Maura’s legacy is seen in the rebranding efforts that helped turn around fledgling events, sponsorship and vendor rapport that continues today and a donor base that was kept engaged during a transitional period in Development. Our Facilities and Events teams relied on each other and required strong leadership. Maura continually stepped up to assume additional responsibilities by leading event budget development and oversight and addressing emergent situations with ease and thoughtful execution. She continually catered to the world of fundraising and volunteer outreach with professional competence and charismatic ease. Our departments were lean and Maura addressed the challenge of undertaking large events by mobilizing a vast volunteer network, thinking creatively to hit high budget targets and relying on her strategic outlook, which never seemed to fail her. It is this success-oriented mindset that drives Maura to motivate her teams, inspire others and executing what, for us, were monumental endeavors.
LinkedIn User
I had the fortunate opportunity to report to Maura, who not only was a manager but also a mentor and coach. Her encouraging and supportive nature influenced me to always grow and strive for more in my work. I had the pleasure of working with Maura for four years at Whole Foods Market, collaborating on several marketing projects. I was always in awe of Maura’s creative solutions and her ability to get people on board with new ideas. What stands out most is Maura’s ability to juggling multiple projects at once with a calm demeanor and smile of her face. I’ve seen Maura build amazing community partnerships, increase sales by planning events and executing marketing strategies, as well as creating beautiful seasonal store decor. Maura earns my highest recommendation as I know she would be a huge asset to any team.
Reno Tripiano
Working alongside Maura Hardman was one of the most rewarding experiences during my tenure as Facilities Manager at Lifelong AIDS Alliance. Her drive for team success and commitment to supporting our mission paired together in a unique way. Maura led her team by communicating expectations, fostering cross-departmental collaboration and engaging communities and new players. These efforts created lasting partnerships for Lifelong AIDS Alliance, well beyond our time there. Maura’s legacy is seen in the rebranding efforts that helped turn around fledgling events, sponsorship and vendor rapport that continues today and a donor base that was kept engaged during a transitional period in Development. Our Facilities and Events teams relied on each other and required strong leadership. Maura continually stepped up to assume additional responsibilities by leading event budget development and oversight and addressing emergent situations with ease and thoughtful execution. She continually catered to the world of fundraising and volunteer outreach with professional competence and charismatic ease. Our departments were lean and Maura addressed the challenge of undertaking large events by mobilizing a vast volunteer network, thinking creatively to hit high budget targets and relying on her strategic outlook, which never seemed to fail her. It is this success-oriented mindset that drives Maura to motivate her teams, inspire others and executing what, for us, were monumental endeavors.
LinkedIn User
I had the fortunate opportunity to report to Maura, who not only was a manager but also a mentor and coach. Her encouraging and supportive nature influenced me to always grow and strive for more in my work. I had the pleasure of working with Maura for four years at Whole Foods Market, collaborating on several marketing projects. I was always in awe of Maura’s creative solutions and her ability to get people on board with new ideas. What stands out most is Maura’s ability to juggling multiple projects at once with a calm demeanor and smile of her face. I’ve seen Maura build amazing community partnerships, increase sales by planning events and executing marketing strategies, as well as creating beautiful seasonal store decor. Maura earns my highest recommendation as I know she would be a huge asset to any team.
Experience
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Seattle Cider Company, Two Beers Brewing, and The Woods Tasting Room
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United States
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Food & Beverages
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1 - 100 Employee
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Marketing and Public Relations Manager
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May 2017 - Present
Evolve and modernize brand packaging, voice, and presence in local and outside markets. Use sales goals combined with knowledge of customer base and emerging market trends to create and implement all marketing and communications strategies including PR, digital and social media, collateral, packaging, merchandising, and events. Evolve and modernize brand packaging, voice, and presence in local and outside markets. Use sales goals combined with knowledge of customer base and emerging market trends to create and implement all marketing and communications strategies including PR, digital and social media, collateral, packaging, merchandising, and events.
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Two Beers Brewing Co. LLC
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United States
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Food & Beverages
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Marketing and Public Relations Manager
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May 2017 - Present
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SEATTLE CIDER COMPANY, LLC
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing and Public Relations Manager
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May 2017 - Present
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Whole Foods Market
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United States
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Retail
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700 & Above Employee
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Metro Marketing Director
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Oct 2015 - May 2017
• Support integration and brand positioning for Whole Foods Market stores in Lynnwood, Redmond, and Bellevue, WA. • Focus on customer acquisition strategies, building strategic community partnerships and giving programs, social media, and guidance for in-store event execution.• Develop strategic plans for store and regional giving. Create multi-year partnership agreements, building shared brand equity and maximizing visibility for stakeholders• Build organizational systems for streamlining processes and communications for internal and external stakeholders• Develop social media content supporting community engagement strategies. Leverage stories for increased community engagement• Deliver presentations and briefings to store leadership on results of community partnerships; draft partnership agreements and develop training materials for employee education• Approve local donations across stores in three distinct markets Show less
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Marketing and Community Relations Director
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Mar 2011 - May 2017
• Executed regional and national marketing initiatives through events, merchandising, and signage • Developed strategic relationships with community partners, emphasizing Whole Foods Market’s missions and impact in the community • Managed Store Graphic Artist (SGA) Team. Hired, trained, and evaluated SGA Team; supported SGA Team development opportunities, built bench strength and advocated for the team• Developed and communicated fundraising strategies for Whole Planet Foundation and Whole Kids Foundation annual campaigns; supported store teams with fundraising efforts from planning to implementation. Consistently met or exceeded store fundraising goals• Collaborated with other Marketing Team Leaders and Pacific Northwest Regional Team for metro-wide community events and store campaigns• Communicated programs, missions, standards, sales and focuses to employees and customers• Managed budgets for marketing, events, community giving, and store collateral supplies; approved and tracked spending • Developed and executed social media strategy. Created content to leverage engaging community stories Show less
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Lifelong
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United States
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Non-profit Organizations
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1 - 100 Employee
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Event Manager
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May 2008 - Mar 2011
• Strategized event logistics and marketing for all major fundraising events including the Community Breakfast, Gay Bingo, Black Tie Bingo, Dining Out For Life, and Seattle AIDS Walk & 5K Run • Collaborated on rebranding of Gay Bingo and Seattle AIDS Walk & 5K Run • Forecasted and oversaw annual agency event and marketing budgets • Trained and supervised Walk recruiter, Walk intern and event volunteers; developed and facilitated volunteer and staff training for events • Directed staff and volunteers on site during events; delegated tasks and assured job duties were performed correctly and on time • Planned agency participation for community events such as the Pride Parade, Pride Festival, and World AIDS Day • Wrote and developed operations manuals, event timelines and final evaluation materials. Compiled events reports and sponsor wrap books • Researched and created new event resources and materials for outreach and fundraising; updated existing event materials to align with current needs • Cultivated vendor relationships, secured contracts and supervised contractors • Managed event inventory supplies; placed orders for necessary materials • Edited and reviewed agency and event marketing materials for clear, consistent messaging and branding • Acted as agency liaison for third party events • Managed agency social media platforms, created content and drove social engagement • Developed content for monthly agency enewsletter delivered to over 16,000 subscribers Show less
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Peace Corps
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United States
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International Affairs
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700 & Above Employee
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Youth Development Volunteer
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Feb 2005 - Apr 2007
• Successfully designed and implemented development projects leveraging grant funds for sustainable community resources including books, teacher training, and additional curriculum assets • Organized and led the creation of the Youth for the Future, a city wide leadership club for students and youth focused on volunteerism and community activism. Program funded through USAID grant • Taught courses to students in primary and secondary grades, high school, and technical colleges.The courses covered topics including HIV prevention and education, anti-trafficking education, healthy lifestyles, and English as a Foreign Language • Facilitated trainings on proposal writing, project design and management, and HIV/AIDS education and prevention as part of the President’s Emergency Plan For AIDS Relief (PEPFAR) • Served on Peace Corps’ Project Advisory Committee advocating for the continuation of the Youth Development Volunteer program • Developed, organized, and conducted summer camps for non-English speaking students in Svalyava and surrounding communities in partnership with Svalyava Regional Social Center for Family, Youth, and Children • Mentored and trained incoming Peace Corps Volunteers in the “Adopt a Cluster” program Show less
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Education
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2000 - 2004
Northern Arizona University
Bachelor of Arts, Psychology
Community
