Experience

The Broadway League
• United States
• Entertainment Providers
• 1 - 100 Employee
• Digital and Technology Associate

  • Oct 2021 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jan 2021 - Present

  Small businesses require a robust web presence now more than ever. While many industries are seeing an increasingly competitive market in the online space, I give my clients the leg up by tailoring unique digital marketing packages to retain existing customers while reaching entirely new audiences. As a Digital Marketing Consultant, I offer a range of services that drive online traffic and sales including web design, branding, social media marketing, and graphic design. Additionally, I provide my clients with status reports that delve into analytics and provide proven results on digital campaigns and site data. Show less



Mayo Performing Arts Center

• United States
• Performing Arts
• 1 - 100 Employee

• Digital Marketing Assistant

  • Apr 2019 - Oct 2021

  Responsible for creating and managing multi-channel marketing campaigns for 250+ performances per year, I have gained a comprehensive knowledge of paid media and digital ad trafficking including programmatic buying, audience creation, and multi-channel digital campaign management within Facebook, Google, and Sizmek platforms. Additionally, my responsibilities include social media management, content creation, copy editing, graphic design, video editing, producing live streamed performances, community outreach, web design, and website management. Key Responsibilities: ● Strategically assessing new opportunities and making data driven decisions resulting in tangible improvements in performance with an emphasis on analytics. Developing, analyzing, and optimizing digital marketing campaigns to generate ticket sales while developing options to optimize ROI. ● Conducting social media management with a keen attention to detail in all areas including content calendar management, copywriting, asset coordination, graphic design, video editing, and community management which led to a 66% increase in Instagram followers in less than a year. ● Initiating special projects and content creation for social, including working with talent, vendors, employees, and micro-influencers to create unique campaigns for each event, initiative, department, and fundraising goal. Show less



Manhattan Sideways

• United States
• Writing and Editing
• 1 - 100 Employee

• Social Media Manager

  • Sep 2017 - Dec 2017

  Accomplishments: • Increased Instagram following by 27.3% over the course of 2 months • Facebook video for the Australian brand rain. went viral • Used social media as a tool in our campaign for .NYC's 2017 Best of Award, which resulted in Sideways winning the Best of Manhattan award • Worked directly with Greenwich Village Alliance Accomplishments: • Increased Instagram following by 27.3% over the course of 2 months • Facebook video for the Australian brand rain. went viral • Used social media as a tool in our campaign for .NYC's 2017 Best of Award, which resulted in Sideways winning the Best of Manhattan award • Worked directly with Greenwich Village Alliance



Comedian Liz Miele

• Public Relations

  • May 2017 - Sep 2017

  • Writing and distributing press releases • Creating digital graphics for social channels to promote events • Managing Constant Contact, designing, and writing newsletters • Writing and distributing press releases • Creating digital graphics for social channels to promote events • Managing Constant Contact, designing, and writing newsletters