Experience

Arcatron Mobility Private Limited

• India
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2019 - Present

  • Improving e-comm website from graphics, design, technical as well as operational perspective ensuring smooth data processing between various teams and between customer and organization. • Evaluate the possibilities to enhance the digital presence of the e-commerce platform and implement changes accordingly. • Keep the E-store updated with the latest product information and relevant marketing and technical material with respect to the potential customers. • Make necessary changes to website layout and design to improve the user shopping experience with the goal to increase conversion rate. • Prepare and execution of content marketing calendar, with the preparation of ads-centric & print media creatives, Curating creative & engaging content. • Introduction of new products to organization inventory, from the preparation of platform-specific title, appropriate description, technical attribute-set to graphics generation for e-commerce listing images, brochures, sales and marketing material & packaging design preparation. • Communicate and Interact with other internal teams to update webpage information with the most relevant information with respect to the end-user requirements. • Identify new channels and opportunities for growth and test their effectiveness. Show less



BookMyParts.com

• India
• Machinery Manufacturing
• 1 - 100 Employee

• SEO/PPC Executive

  • Sep 2017 - Sep 2019

  Redefining the supply chain in the niche of machinery spare parts, Facilitating procurement and sale of machinery spare parts through a B2B Marketplace with price, process and widest catalog product numbers available online. A different niche with targeting audience mostly from a non tech saavy background, where Image and communication speak louder than actual product names and Facebook and Whatsapp are more trustworthy than E-Mails.. Redefining the supply chain in the niche of machinery spare parts, Facilitating procurement and sale of machinery spare parts through a B2B Marketplace with price, process and widest catalog product numbers available online. A different niche with targeting audience mostly from a non tech saavy background, where Image and communication speak louder than actual product names and Facebook and Whatsapp are more trustworthy than E-Mails..



Anuva LLC - Digital Marketing

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• PPC Executive

  • Dec 2015 - Aug 2017

  • With major activities with Google Search Ads and Google Shopping Ads, we have worked to accomplish results with 600% - 700% ROI for our daily ad spent for a US-based e-comm platform. • Have managed daily client reporting, communication regarding add/update/delete products from inventory and align activities with constant updates on price changes. • Structuring of Campaigns, Ads, Keywords Grouping, Bidding with product-specific campaigns and category-specific campaigns, Shopping feed management, and constant update with changing inventory. • Working closely with the SEO team to provide search term details to improve content with the most promising keywords to enhance organic presence and traffic. • Worked with Link Building Strategies and website submission activities to improve the SERP ranking of client websites. • Social Media Post content and Image preparation with daily posting calendar to enhance brand trust and drive meaningful engagement that leads a prospect to turn as a customer. Show less



Self Employed as Web Developer

• Surat Area, India

• Self Employed

  • Jul 2015 - Dec 2015

  After serving with such reputable designation, with the confidence and technical skills I have considered myself to be self employed to experience the industry in detailed manner. After serving with such reputable designation, with the confidence and technical skills I have considered myself to be self employed to experience the industry in detailed manner.



Universal Ads Media

• Assistant Technical Head

  • Mar 2015 - Jul 2015

  Considering hard work and dedication for client management & target achievement, company has promoted me to serve for higher responsibilities as Asst. Technical Head.

• Sr. Web Developer

  • Jan 2015 - Mar 2015

  Considering hard work & dedication for assigned tasks organisation has promoted as Sr. Web Developer.

• Web Designer & Developer

  • Jun 2014 - Dec 2014