Maulana Septanto

Product Manager at Wahyoo
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta, Jakarta, Indonesia, ID
Languages
  • English Native or bilingual proficiency
  • Vietnamese Elementary proficiency
  • Indonesian Native or bilingual proficiency

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Bio

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Slamet Luqmanam

Exceptional learner, committed and hardworking. It was a pleasure to work with Maulana.

Ahmad Farid Ma'ruf

I've been worked with Maulana for almost 2 years, during that period, Maulana always show us his hard work and his great thinking as a Product Manager, he is also fast learner who always eager to learn every new things that needed. very happy to work with him, hope our path crossed again in the future.

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Credentials

  • Google Analytics Course For Beginners by Joshua George (ClickSlice founder)
    Udemy
    Feb, 2022
    - Nov, 2024
  • Become a Product Manager by Cole Mercer & Evan Kimbrell (Soundcloud PM & startup founder)
    Udemy
    Nov, 2021
    - Nov, 2024
  • The Complete SQL Bootcamp by Jose Portilla (data scientist)
    Udemy
    Oct, 2021
    - Nov, 2024
  • Microsoft Excel - From Beginner to Advanced by Kyle Pew (Microsoft certified trainer)
    Udemy
    Jun, 2019
    - Nov, 2024
  • EF SET C2 Proficient
    EF Standard English Test (EF SET)
    Feb, 2019
    - Nov, 2024
  • ADDIE: Training and Development Professionals’ Guide by Sorin Dumitrascu (certified trainer and project manager)
    Udemy
    Nov, 2018
    - Nov, 2024
  • Train the Trainer 101 by Jason Teteak (professional trainer, TEDx speaker, and CEO Rule The Room)
    Udemy
    Nov, 2018
    - Nov, 2024

Experience

  • Wahyoo
    • Indonesia
    • Retail
    • 1 - 100 Employee
    • Product Manager
      • Feb 2022 - Present

      Responsible to manage digital ecosystem of Wahyoo E-Supplies, Wahyoo Kitchen Partner, & recently spearheaded official website ownership & revamp. Role & tasks: 1) Manage product full life cycle (discovery, exploration, plan, prioritization, sign off, GTM & launch, maintenance, switch off). 2) Collaborate with design & research team during discovery & exploration to validate potential solution to solve problem. 3) Work closely with Tech team to achieve time-to-market target. 4) Develop product strategy/guidance to drive stakeholders alignment. 5) Cross-functional works (Marketing, CS, Ops, etc.) to execute GTM plan & strategy. 6) Evaluate promotional plans to ensure consistency with product strategy & message conveyed properly. 7) Data analysis (product report, competitor benchmark, target forecast, problem validation). 8) Monitor product success metrics. 9) Coordinate with 3rd-Party. 10) Customers visit to gather feedback & improvement opportunity. 11) Handle other medium & small product (ex: notifications, QRIS, admin modules). Achievements: 1) Develop fix for wrong gamification reward claim of targeted Users, resulting 100% eliminate wrong reward target & support company avoid more losses. 2) Migrate top 2nd Wahyoo payment method to new Partner & system. - Reduce cost & help company achieve positive cash flow of that feature. - Contributes to retain 12% of monthly active Users. - Generate 13-20% monthly revenue contribution. 3) Wahyoo app redesign delivery - Achieve >100% delivery fee target generated from Users. - Maintain 90% Wahyoo Kitchen Partner Users. - Increase 36% average basket size. 4) Wahyoo app registration revamp - Improve 4% conversion rate. - Reduce 4% time to convert. 5) Implement the first application of PCT (Product Commercialization Team) to support proper work coordination of big scope product project with other teams. Tools & Frameworks used: Metabase, Amplitude, Figma, Notion, JIRA, BRICE, HEART, AAARR, MoSCoW, BMAT, AIDA, RACI. Show less

  • PT. Berkah Alam International
    • Jakarta, Indonesia
    • Export Director
      • Jan 2022 - Present

      Export Indonesia nature products to Global. Export Indonesia nature products to Global.

  • Thrive With Purwadhika
    • Indonesia
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Full Stack Developer Bootcamp
      • Jul 2021 - Feb 2022

      To understand the process of digital product development, Maulana undertake hands-on learning of web & mobile app development, he gained various knowledge & technical execution of HTML, CSS, Javascript, React, React Native, Node JS, MySQL, Agile methodologies. Project Output: 1) Developed warehouse e-commerce website based on business case; responsible on frontend & backend of admin user stories. To understand the process of digital product development, Maulana undertake hands-on learning of web & mobile app development, he gained various knowledge & technical execution of HTML, CSS, Javascript, React, React Native, Node JS, MySQL, Agile methodologies. Project Output: 1) Developed warehouse e-commerce website based on business case; responsible on frontend & backend of admin user stories.

  • PT. VIVO MOBILE INDONESIA
    • Indonesia
    • Telecommunications
    • 700 & Above Employee
    • Product Manager
      • Jul 2019 - Jun 2021

      Responsibilities:1) Manage product throughout life cycle (plan, develop, GTM, maintenance)2) Research w/ consumers insight team to assess product ideas, risk, & strategy (spec/design/price test, competitiveness, product combination, consumers IDI, conjoint).3) Work w/ cross-functional teams (Marketing, Brand, Retail, etc.) to execute GTM plan & strategy.4) Data Analysis (weekly sales trend, launch/cashback performance, market analysis, distribution).5) Market Intelligence (competitors benchmark/analysis/forecast, market info, mystery shop, & direct survey).6) Monitor product success metrics, ex: sales, market volume, feature/spec effectiveness, satisfaction, etc.7) Tailored product training with Retail team.8) Y-Series product spokesperson on several e-commerce live stream event.Achievements:1) Awarded as 2nd Best Product Department Junior Employees (2019).2) vivo Y30 (1st Ultra O Screen & AI Quad Camera Phone in Price Point)- Product performance reach >100% sales target.- Top model in 2.5-3 Mio. segment, acquired ±20% share.- Provide effective color production ratio to sales ratio with accuracy >95%.3) vivo Y30i (1st Y series to use as CSR)- Achieve >100% sales target.- Gained ±13% share in 2-2.5 Mio. segment as top model.- Increased ±10% satisfaction on design & screen aspect.4) vivo Y21s (1st 50MP Camera Phone)- Drives the implementation of front & rear night camera feature.- Night camera feature effectively contribute >30% top purchase driver among camera features.- Initiate implementation of extended RAM feature.5) vivo Y19 [Best 2-3 Mio. Smartphone (Selular Award)]- Provide strategic insight to use 6GB+128GB Memory to gain competitiveness.- The 1st Y series with full partner marketing support from Smartfren.- Initiate the 1st use of push notification & pop-up ads for Y product to increase product awareness.6) Other products: Y20, Y12, Y1s, Y12s, Y20 2021, Y20s [G], (development of Y33s, Y21, Y15s). Show less

    • Management Trainee Product Management
      • Apr 2019 - Jul 2019

      A program to accelerate development on product career by learning directly from the market. The program exposed us to various business activities through placement on market such as market analysis, competitors analysis, product trend, consumers research, sell in, and sell out.Achievements:1) Won as 2nd Best Management Trainee Graduate.2) Lead market project and deliver the result within deadline.3) Create a comprehensive sales data and visualization based on market activity at ITC Roxy Mas and convert it for product improvement and consumers insight. Show less

  • Prasogo 99 Auto Care (UD Karya Prasogo Jaya)
    • Gorontalo Province, Indonesia
    • Operation Lead & Product Management
      • Jan 2018 - Dec 2018

      Prasogo 99 Auto Care is the biggest fast growing carwash and auto detailing in Gorontalo with aim to be the best in Gorontalo and has served more than 3.000 customers. Responsibilities: 1) Product Management (research, develop product & services, maintain product portfolio, competitors benchmarking). 2) Operation (store performance, procurement, quality control, inventory control, merchandising, HR & GA, customer service, detailing). 3) Finance (bookkeeping, cash flow management). 4) Marketing & Sales (company branding, promotional design, copywriting, product & services promotion). Achievements: 1) Developed new product portfolio (coffee air fresheners) based on consumer trend & teaches workers the product knowledge which resulting sold out in 14 days after first launch & generated ROI >70%. 2) Generated 300% growth of wash & wax total customers by implementing proper key selling point & training to employees for promote it. 3) Accomplished detailing projects >10 vehicles according to deadline with total transaction value of ±Rp 39.000.000. 4) Coached unskilled workers to operate daily system utilizing excel which improved business process by reducing 80% accounting data entry errors and reducing data processing time by 75%. 5) Secured a promotion partnership with Grab and increased customer traffic by 20%. Show less

  • Prideplans
    • Greater Jakarta Area, Indonesia
    • Founders
      • Nov 2016 - Dec 2017

      A private business focused on providing water resist materials for carry & apparel maker clients, like home industry, enthusiast/hobby, & personal use. Prideplans also develop in-house carry product for users with brand name of Trooper Gears. My roles & tasks: 1) Business (business plan, lean model canvas, strategic planning with stakeholders). 2) Product (manage product portfolio, product development, in-house product). 3) Finance & Procurement (bookkeeping, cash flow management, domestic & international materials sourcing, negotiation). 4) Marketing & Sales (lead generation, copywriting, negotiation, closing deal). 5) Operation (inventory management, set up web domain, selecting appropriate project tools, established email system using Zoho). Accomplishments: 1) Sold 1000 yards water resist zipper to a home industry fashion maker. 2) Developed the 1st Indonesian bag with modular vacuum system to increase space capacity. 3) Created everyday carry bag with super secure carry strap innovation & contribute >40% sales. 4) Established networks with over 10+ domestic & international key suppliers. Show less

  • Varbs Digital
    • Information Technology & Services
    • 1 - 100 Employee
    • Project Coordinator
      • Apr 2016 - Sep 2016

      Varbs Digital is an investor funded IT Agency with vision to produce revolutionary products & services to simplify human life, they produced various applications such as performance driven OOH advertising, social search engine, and news summary.My duties:1) Liaised business decision making communication between various stakeholders.2) Maintained projects workflow & work progress using project tools in a timely manner.3) Conduct research based on product & services development requirements.4) Served as an English translator for the technology team.Achievements:1) Executed soft launched of 2 applications (social search engine & news) according to deadline.2) Won an employee of the month award.3) Carried out on field research of more than 50 people during application needs analysis and the report were used by the developer team to add necessary or remove unnecessary features. Show less

    • Market Intelligence
      • Feb 2016 - Mar 2016

      Tasks:1) Gather competitors' information based on requirements and meet various sources for deeper insight.2) Conduct research based on product & services development requirements.Accomplishments:1) Researched competitors’ business model and the report were used by the top management.

  • PT Bank Mandiri (Persero) Tbk.
    • Indonesia
    • Banking
    • 700 & Above Employee
    • Human Resources Intern
      • Jun 2015 - Jun 2015

      Assignments: 1) Screening teller applications and support the recruitment process. 2) Maintain applicant data records. 3) Prepared and fulfilled job interview facility according supervisor requirements Accomplishments: 1) Conducted screening up to 100 job applications and at least successfully recruit 1 from my filtering based on requirements. 2) Identified company review rating problem and work environment problem to the business support division and received good appreciation directly from the Director. Show less

Education

  • University of Indonesia
    Bachelor of Business Administration (BBA), Business Administration and Management, General
    2012 - 2017
  • Vietnam National University, Hanoi
    Bachelor of Business Administration (BBA), Business Administration and Management, General
    2015 - 2016

Community

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