Maud Barré Miniou

Consultant / Sr. Manager - Digital Strategy at URC
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Elementary proficiency
Skills

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5.0

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Anne-Claire Villeneuve

Maud est créative et est très habile pour trouver les meilleures solutions, angles et stratégies selon les besoins et objectifs du projet à entreprendre.

Laurie-Anne Loiselle

Maud est une professionnelle orientée vers la compréhension d'un problème afin d'en trouver la solution appropriée. Son expérience dans le domaine lui permet d'avoir un oeil critique et des idées innovatrices afin de mener à bien ses projets. C'est avec sa vue d'ensemble qu'elle sait rapidement les stratégies à adopter et comment les mettre en oeuvre. Définitivement une ressource de valeur à avoir pour son marketing et ses communications !

JoÈve Dupuis

Travailler avec Maud c’est facile, efficace et, surtout, ça donne des résultats! Elle sait cerner le besoin du client, elle pose les bonnes questions pour trouver la solution qui s’adapte au contexte, aux ressources et à l’échéancier pour chaque mandat. Forte d’expérience, les gens qui travaillent avec elle profitent de sa curiosité, car elle est toujours au fait des tendances du marché. Un plaisir de continuer de collaborer avec toi Maud après toutes ces années.

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Credentials

  • Google Analytics
    Technologia Formation - Conseil
    Oct, 2012
    - Nov, 2024
  • AQTIS 101
    AQTIS
    Jan, 2003
    - Nov, 2024

Experience

  • URC
    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant / Sr. Manager - Digital Strategy
      • Feb 2023 - Present

      • Strategic and operational consultation with clients for various needs • Brand Development • Marketing strategy, operationalization and analysis • Business & Partnerships development Canadian division of Univers Retail, leader on the European market, URC is an independent consulting firm in digital transformation and operational strategy, specializing in B2B, B2C, B2R and D2C distribution. Composed of experts and senior consultants with an average of 20 years of digital experience, URC supports companies in their omnichannel transformation, from the definition of their business strategy to its operational implementation. Show less

  • Cascades
    • Canada
    • Packaging and Containers Manufacturing
    • 700 & Above Employee
    • Sr. Manager, Digital Experience
      • Sep 2020 - Feb 2023

      • Management of the Cascades PRO digital team• Digital strategy, project management and budget management • Evolution and simplification of the digital ecosystem with a CX, data, content and PIM focus• Change management• Customized marketing, communication, e-commerce and retail media campaigns in various distribution channels, including those of our ABM strategic accounts• Marketing studies• Close collaboration with internal and external partners • Management of eight specialized agencies and collaborators• Process optimization and change management Show less

    • Digital Marketing Advisor, Cascades PRO
      • Oct 2019 - Sep 2020

      • Analysis, improvement and simplification of the digital ecosystem and UX• Strategic planning, budget and project management of digital marketing activities• Targeted omnichannel digital campaigns, e-commerce advertising and e-merchandising• Close collaboration with six specialized agencies (Web development, Placement of digital ads, Personalized marketing, Marketing automation, CRM, Data Warehousing/Data Mining)

  • Concept B
    • Canada
    • Events Services
    • 1 - 100 Employee
    • Director - Marketing and Communications
      • Dec 2018 - Oct 2019

      • Management of a team and five agencies • Departmental restructuring and hiring • Rebranding of the Chambly Beer and Flavor Festival • Strategic planning, development of objectives and performance indicators, quality control, budget and schedule management • Organization of the launch event of the Festival Bières et Saveurs de Chambly • Traditional media purchases and digital advertising campaigns • Ambassador / Influencer Strategy • Print / multimedia production • Online ticketing management and website optimization (agency and events) • Establishment of a provincial point-of-sale competition • Some results: 38% increase in presales; 11% increase in online purchases; 60% increase in website visits; ROI of 32x investment in digital advertising; 10% increase in newsletter subscribers; Facebook fan increase of 13%; 52% increase in Instagram followers Show less

  • KPMG Canada
    • Canada
    • Financial Services
    • 700 & Above Employee
    • Principal Advisor, Communications, Digital & HR Marketing
      • Apr 2018 - Dec 2018

      • Implementation of an internal communication process, an editorial policy and new methods of internal information dissemination (intranet, newsletter) • Recommendations to senior management • Adaptation of national marketing / HR campaigns for the market of Quebec • Social media strategy • HR marketing and corporate culture: Support for the Human Resources department aimed at achieving departmental objectives, in particular internal culture, employee engagement and the influence of the Employer brand • B2B Marketing: Contribution to communications / marketing plans for the Taxation, Audit and Advisory Services teams and for various projects, digital marketing campaigns and advertising purchases • Activation of sponsorships • Production of multimedia content • Some results: +700 visits +900 monthly clicks on the Intranet; 84% internal newsletter opening rate; Organic acquisition of more than 550 Instagram subscribers; 25% increase in Facebook fans in 4 months. Show less

  • Cirque du Soleil Entertainment Group
    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Communications & HR Marketing Specialist, Casting Department
      • Jun 2012 - Apr 2018

      • Development of digital marketing strategy for international recruitment • Launch of multiple digital marketing campaigns (international and segmented) • Targeted advertising placement • Integration of new technologies and digital platforms, Intranet development, and participation in the redesign of a new website • Collaboration with three agencies (SEM, website redesign, personalized marketing strategy) • Production of newsletters, loyalty campaigns and surveys (management of candidates and prospects via Salesforce CRM, segmentation, e-reputation control, improvement of opening, click and conversion rates) • Definition of key performance indicators (KPI), quantitative and qualitative analysis • Production of data reports from Salesforce, Google Analytics, Adobe Analytics, Facebook Insights, Sprinklr, etc. and recommendations • Creation and content management for social networks, intranet site, website in 7 languages ​​and mobile site via CMS Jive and SiteCore • Some results: Creation of the 3 most engaging publications in the history of CDS, all digital platforms combined; Acquisition of more than 175k Facebook fans; Increase in the reception of qualified applications; Newsletter opening rate more than 22% than the industry average and 14% more clicks Show less

  • MAUD - Digital Consulting
    • Canada
    • Advertising Services
    • Marketing & Digital Experience Consultant
      • Jun 2012 - Feb 2017

      • Production of marketing and digital marketing plans for +40 Quebec feature films and co-productions • Digital strategy and project and budget management: SEO, brand optimization, customer database management, segmentation and marketing automation, customer journey, production of newsletter templates, content production, e-commerce promotions, contests, PR & crisis management, analysis and recommendations • Production of ad content and digital ads management (Facebook, Instagram, YouTube, Tiktok, Linkedin) for numerous films & Marketing HR • Redesign and production of transactional and informative websites reaching various objectives and types of user experience • Analysis of the current situation and recommendations for optimizing activities, processes, etc. Some results: √ Contribution to the public and private financing of several feature films √ Acquisition, engagement and retention of customers Show less

  • Entertainment One
    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Director
      • Jul 2010 - Jun 2012

      • Responsible for the marketing of 30 to 40 film releases (Quebec and international) / year• Development of marketing plans• Collaboration with several creative and event agencies• Planning media purchases and monitoring of marketing campaigns• Adaptation of advertising concepts for the Quebec market• Design and planning of multimedia production• Development and strengthening of relationships of trust with producers, internal and external partners and suppliers

    • Marketing Coordinator
      • Jul 2008 - Jun 2010

      • Development of marketing plans• Design of film websites and management of their content on various CMS• Social media management (corporate page and cinematographic project pages)• Approval of print advertisements and web banners• Marketing research, test viewing, organization of premieres and other promotional events

  • MusiquePlus
    • Montréal
    • Researcher / Booker / Assistant Producer
      • Apr 2007 - Mar 2008

      • Content search and interview booking • Planning and coordination of filming • Coordination of live musical performances • Web content management and posting • Reception of artists • Member of the musical committee • Production of television biographical capsules • UDA contracts, Sodraq reports and release of copyright • Content search and interview booking • Planning and coordination of filming • Coordination of live musical performances • Web content management and posting • Reception of artists • Member of the musical committee • Production of television biographical capsules • UDA contracts, Sodraq reports and release of copyright

  • Groupe Popcorn
    • Montréal
    • Promotion Assistant, Walt Disney & Fox Searchlight Pictures
      • May 2006 - Sep 2006

      • Responsible for Walt Disney and Fox film premieres • Reports of film premieres • Sending of promotional items • Translation of various documents • Responsible for Walt Disney and Fox film premieres • Reports of film premieres • Sending of promotional items • Translation of various documents

  • Just For Laughs / Juste pour rire
    • Canada
    • Entertainment Providers
    • 100 - 200 Employee
    • Production assistant, Les Gags Juste pour rire
      • Apr 2003 - Sep 2003

      • Production assistance • In charge of releases • Assembly and disassembly of equipment • Production assistance • In charge of releases • Assembly and disassembly of equipment

Education

  • HarvardX
    Technology Entrepreneurship: Lab to Market, Entrepreneurship
    2020 - 2020
  • University of California, Berkeley
    Blockchain Technology, Verified Certificate
    2020 - 2020
  • Université du Québec à Montréal
    Communication Bachelor's Degree, Cultural Action
    2005 - 2008
  • University of Montreal
    Major, Translation
    2000 - 2002
  • Cégep Saint-Jean-sur-Richelieu
    Collegial Diploma, Visual Arts
    1998 - 2000

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