Experience

Bestway Europe

• Italy
• Manufacturing
• 1 - 100 Employee

• General Manager at Bestway Eastern Europe

  • Nov 2022 - Present

  -Creating and developping a new branch office to cover East Europe market.-Supervisor of Sales B to B, Customer Service, Marketing, E-commerce B to C, HHRR, Administration.-Responsabile of P&L of the region. -Follow up of exclusive and non exclusive Agents at East Europe market.

• General Manager at Bestway Eastern Europe

  • Jan 2019 - Present

• East Europe Sales Manager Senior

  • May 2010 - Dec 2021

  - Responsible for the regional sales, that´s include local structure of each country (training, following up, supporting, problem solving, supervising, etc). - Regional development of Global accounts like (Carrefour, Auchan-Alcampo, Metro-Makro, Leroy Merlyn, Toys R Us, etc.) in order to increase the TO.- Designing the commercial strategy (Sales, Channel, Publicity, Marketing Mix) for all the area.- Establishing Objectives, budgets and sales targets for each Country. - Reporting to Worldwide headquarters in China. Show less

• General Manager for Spain & Portugal

  • Feb 2007 - Apr 2010

  - Sales: Responsible for developing and managing the key clients of the company in Spain and Portugal. Madrid programs with national accounts, hypermarkets, supermarkets, resellers, buying groups and non traditional channels. Result: increase in turn over 100%, even with an important local economic crisis in the sector. - Marketing: branding developing (training courses to store managers, catalogues, billboards campaign, etc.) Searching for new products, business opportunities, market niches, competition analysis, pricing developing, segmentation, etc. Push and Pull strategies. Result: Important increases in brand recognition and positioning in the consumer mind- After Sales Service and Customer service department: Building and supervising all the local process: logistic, stocking, operations, people, problem solving.- Accountancy: Supervising all the accountancy, P&L (profit and lost). Result: Important cost reduction.- Team work: Working day to day with a multinational team (European and Asian). Reporting to European Headquarters in Italy. Show less



KOKIDO (INTEX Agent for Iberia market)

• Comercial manager for Spain & Portugal

  • Mar 2004 - Feb 2007

  Responsible for developing and managing the key clients of the company in Spain and Portugal. I am in charge of closing business FOB Xiamen and DDP Madrid programs with national accounts, hypermarkets, supermarkets, global accounts, resellers, buying groups and non traditional channels. I made product recommendations for customers using analytical studies (trends, inversion, margins, profitability of products, products line and categories, prices, negociations of rappels, catalogues discounts, etc ) I also make Power Point presentations in Spanish, English and Portuguese for reporting to our headquarters in Hong Kong and for customers. I also help to create and develop the Marketing strategy for each line of products (or category) for the Iberian region. Show less



INDUSTRIAS LUIS I. FRACCHIA

• Key Account Sales Manager

  • Apr 1997 - May 2002

  Responsible for conceptualizing, developing and implementing innovative marketing and sales strategies to increase core business. Increase in volume sales: 35%. Created and developed a new communication campaign (graphic advertising, promotions, brochures, catalogues, presentations, expositions, shows, etc.) Supervised and trained 3 salesman. Sales objectives and report analysis of sales. Responsible for conceptualizing, developing and implementing innovative marketing and sales strategies to increase core business. Increase in volume sales: 35%. Created and developed a new communication campaign (graphic advertising, promotions, brochures, catalogues, presentations, expositions, shows, etc.) Supervised and trained 3 salesman. Sales objectives and report analysis of sales.