Experience

Valet Health

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Founder, President

  • Oct 2017 - Present

  • Created with colleagues proprietary platform of Valet Health solutions: -- Valet LaunchPad: Online Reputation Management across expansive health sites network featuring WebMD & Vitals -- Valet AutoPilot: Patient Engagement Email Campaigns via Marketing Automation with Webinar Support -- Valet TargetLock: Demand Generation Ads Optimization & Analytics Services for New Patient Acquisition -- Valet Basecamp: Fully Managed Website Hosting & Technical Support plus New Website Development -- Valet Liftoff: Content Marketing, Search Engine Optimization & Social Media Support • Developed healthcare digital marketing software-as-a-service platform for client base, including Reputation Management, Demand Generation, Multi-Channel Traffic Acquisition, and Conversion Rate Optimization to quantify digital program ROI. • Forged strategic healthcare channel partnerships with leading companies to deliver comprehensive growth-based digital programs to healthcare institutions focused on direct-to consumer growth and reputation management initiatives. Show less



Valet Website Advisors

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Strategy Consultant

  • Feb 2014 - Oct 2017



National Spine & Pain Centers

• United States
• Medical Practices
• 200 - 300 Employee

• Digital Marketing Director

  • Mar 2013 - Sep 2017

  • Key business case: Led strategy and implementation of comprehensive digital marketing growth program for the nation’s leading pain management practice growing to 100+ physicians & 50+ locations. • New patient acquisition digital program earned a 10:1 ROI over first 4 years, contributing to the sale and transition to new private equity partner in 2017. • Speaker at Business of Pain conferences — lectures on Digital Patient Engagement, Online Reputation Management, Adopting an Analytics-First Approach to Growth Show less



Hibu

• Advertising Services
• 700 & Above Employee

• Product Demand Generation Manager

  • Aug 2012 - Mar 2013

  • Managed online global traffic growth and increase customer acquisition across all digital channels for a $2.5+ billion global media company (US, Europe, Latin America) • Duties include programmatic, account management, ad traffic management, sales, and yield maximization • Increased click through rate by 250% and conversion rates by 72% across accounts managed • Led specific acquisition programs through contract negotiations with channel partners to increase demand on priority markets. • Built and implemented high impact, integrated campaigns to generate demand and qualified leads across multiple channels such as programmatic, SEM, SEO, social media, email, mobile, affiliates, etc. Show less



Technexxus

• Enterprise Digital Marketing Consulting

  • May 2009 - Aug 2012

  • Performance-based marketing consulting, leading all digital marketing planning and implementation for multi-channel programmatic campaigns for tech legal firm serving enterprise client base. • Key business case: Led client project with AT&T primarily responsible for developing new acquisition digital marketing initiatives. Performed a comprehensive optimization assessment, analyzing the competitive landscape, prioritizing and categorizing providers based on penetration goals for each product, media mix benchmarking, driving 70% conversion growth in users year-over-year that resulted in a 55% sales increase and reduced cost through spend reduction and agency rationalization, leading to a 35% decrease in marketing spend with no adverse impact to revenue. • Led all acquisition marketing and website optimization, testing, and analytics for telecom firms including AT&T, Verizon, Comcast, Sprint and Time Warner Cable, among others. • Responsible for driving digital acquisition strategy, planning, execution, conversion and measurement across multiple channels, including programmatic, online media, display and SEO. Show less



Endo Marketing Firm

• Houston, Texas, United States

• Co-Founder – Digital Marketing Consultant

  • Dec 2005 - May 2009

  • Spearheaded all digital marketing training in US and Asia Pacific while authoring premium digital marketing learning modules used to train over 2,000 businesses across U.S. and Australia. • Developed and implemented strategies to drive higher revenue and active users while improving cost-per- acquisition of new customers, leading Search Engine Marketing efforts, affiliates, display, social, mobile, and testing of new channels both planning and execution. • Co­-developed Endo ROI Software Suite for Microsoft-based CMS called DotNetNuke, became most comprehensive and top-­selling marketing optimization application. • Key Business Case: DirecTV digital special pilot program involved testing the multi-channel national advertising promotions on search engines that resulted in a 17%-24% increase in average order value and a return on marketing investment between 73% - 105%. Initiated and brought to profitability the high-end- mobile search marketing campaign effort, which became a strategic program for the company. In charge of running competitive analyses and also accountable for all aggregator performance reporting on ROI. Show less



WebZone

• Houston, Texas, United States

• Demand Generation Specialist – Online Marketing

  • Jan 2004 - Dec 2005

  • Successfully managed strategy, planning, execution and measurement of online marketing initiatives across agency client base • Developed and executed web-based marketing campaigns, increasing click through rates by 300% while decreasing costs by half. Conducted price testing, increasing conversion and total revenue. • Increased site traffic by 80% in 11 month time frame. • Improved site conversion by 85% across client accounts under management • SEO, Paid Search and developed landing pages, and led metric-focused projects for both B2B and DTC lead generation. Show less



The Princeton Review

• United States
• Education Management
• 700 & Above Employee

• MCAT Master Instructor & Private Tutor

  • Mar 2004 - Nov 2005

  • Seasoned MCAT instructor, taught pre-med students test prep strategies & techniques for the MCAT (Medical College Admission Test). • Lectured and delivered small group instruction, and 1-on-1 private tutoring in: -- Physics -- Physical & Organic Chemistry -- Molecular Genetics -- Human Physiology -- Microbiology -- Verbal Reasoning -- Logic & Writing • Seasoned MCAT instructor, taught pre-med students test prep strategies & techniques for the MCAT (Medical College Admission Test). • Lectured and delivered small group instruction, and 1-on-1 private tutoring in: -- Physics -- Physical & Organic Chemistry -- Molecular Genetics -- Human Physiology -- Microbiology -- Verbal Reasoning -- Logic & Writing



The National Institutes of Health

• United States
• Biotechnology Research
• 700 & Above Employee

• Intramural Researcher Award Recipient, Neuroscience

  • Jan 2003 - Jan 2004

  • Evaluated the utility of new radiotracers in transgenic mice, rats, and non-human primates studying Alzheimer’s Disease and the neuroscience of learning and memory • Published in NeuroImage journal, studying C-11 Rolipram using PET imaging modality. • Utilized other imaging modalities to study the brain such as SPECT, CT and MRI • Neurobiology of learning & memory experiments revolved around the hippocampus and striatum in spatial memory experiments involving stereotaxic neurosurgery and in vivo microdialysis. Show less



Mount St. Mary's University

• United States
• Higher Education
• 400 - 500 Employee

• Lab Research & Statistics Associate

  • Sep 2000 - Jan 2003

  • Experimenter and statistician for a variety of biological psychology studies. • Studied executive function in the bilingual brain, synaptic plasticity, and the neurotransmitter acetylcholine. • Experimenter and statistician for a variety of biological psychology studies. • Studied executive function in the bilingual brain, synaptic plasticity, and the neurotransmitter acetylcholine.