Matt Weatherbee

Director of Sales Marketing at Call to Arms Brewing Company
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Location
Golden, Colorado, United States, US

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Director of Sales Marketing
      • Oct 2020 - Present
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Brand Manager, Sales Representative, Event Coordinator
      • Jan 2019 - Sep 2020

      Brand Manager, Sales Representative, EventsManager-Utilized cold calling, networking and relationshipbuilding to build strong relationships with buyers at keyon and off premise and chain accounts-Developed strategic geographic sales routes tomaximize time and efficiency in various territories-Worked directly with Breakthru Beverage Distributorreps through sales meetings, ride-a-longs and dailyterritory recaps-Planned and executed festivals and promotionalevents throughout Colorado-Assisted in developing and presenting Annual BusinessPlan to distributor for 2020 growth projections Show less

    • Sales Representative
      • Jan 2018 - Sep 2020

      -Brand Manager, Sales Representative, EventsManagerRiver North Brewery, Denver, CO-Utilized cold calling, networking and relationshipbuilding to build strong relationships with buyers at keyon and off premise and chain accounts-Developed strategic geographic sales routes tomaximize time and efficiency in various territories-Worked directly with Breakthru Beverage Distributorreps through sales meetings, ride-a-longs and dailyterritory recaps-Planned and executed festivals and promotionalevents throughout Colorado-Assisted in developing and presenting Annual BusinessPlan to distributor for 2020 growth projections Show less

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • May 2013 - Dec 2018

      Brand Manager, Event Planner, Outside Sales -Developed and executed strategic growth plan to develop key draft accounts, resulting in increased traffic to tasting room, maximizing profit margin -Successfully managed draft accounts resulting in a robust portfolio of accounts and developed program to track success of draft program -Successfully planned and executed over 50 fundraising events, resulting in nearly $60k in donations to charities and fundraisers in Jefferson county -Managed employees and nurtured positive company culture resulting in a zero percent attrition rate over four years Show less

    • Sporting Goods
    • 1 - 100 Employee
    • Retail Sales, Bicycle Mechanic
      • 2012 - 2016

      Retail Sales/Bike Mechanic, Golden Bike Shop; Golden, CO • Utilized product knowledge and tech clinics to sell $89k for the shop in 2015 as a one day a week employee. • Sold an average of one complete bike out of stock every shift during 20014-20015 seasons. • Promoted shop house brands through races, community events and demos. • Proficient in troubleshooting and maintenance of most modern bicycles. • Inventory and line planning. Fulfilling orders for bicycles, components and accessories Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • General Manager, Event Planner
      • Sep 2010 - Jul 2012

      General Manager, Brewer’s Apprentice, Outside Sales, Golden City Brewery • Managed all on and off premise draft and bottle accounts, ultimately leading to packaging and distribution of cans. • Successfully planned and executed six fundraising events resulting in $5,800. raised for charities local to Jefferson County. • Human resources. Payroll, scheduling, interviewing and training employees. • Brewery operations. Apprentice in a commercial craft brewery, 10 barrel system. General Manager, Brewer’s Apprentice, Outside Sales, Golden City Brewery • Managed all on and off premise draft and bottle accounts, ultimately leading to packaging and distribution of cans. • Successfully planned and executed six fundraising events resulting in $5,800. raised for charities local to Jefferson County. • Human resources. Payroll, scheduling, interviewing and training employees. • Brewery operations. Apprentice in a commercial craft brewery, 10 barrel system.

    • Insurance and Financial Representative
      • Jan 2009 - Jun 2010

      Licensed Property & Casualty, Life and Health, Series 6 and 63 - state of Colorado. Licensed Property & Casualty, Life and Health, Series 6 and 63 - state of Colorado.

    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • International Marketing Manager
      • Jun 2007 - Jul 2008

      International Marketing Manager, FasTracKids International • Managed entire sales cycle from initial contact, qualification of prospects to the sale of a franchise. • Advised franchisees domestically and internationally about start-up costs, business plans and marketing scenarios. • Focused on client retention, satisfaction and negotiation of new license agreements. • Purchased media and developed strategies to generate leads. Executed presentations at trade shows. International Marketing Manager, FasTracKids International • Managed entire sales cycle from initial contact, qualification of prospects to the sale of a franchise. • Advised franchisees domestically and internationally about start-up costs, business plans and marketing scenarios. • Focused on client retention, satisfaction and negotiation of new license agreements. • Purchased media and developed strategies to generate leads. Executed presentations at trade shows.

    • Newspaper Publishing
    • 100 - 200 Employee
    • Account Executive, Media Consultant
      • Nov 2004 - Jun 2007

      Account Executive/Media Consultant, Denver Newspaper Agency • Grew territory from $325k in annual sales to over $750k in annual sales in 2006. • Created and implemented comprehensive sports marketing programs resulting in meeting and exceeding monthly, and quarterly sales goals in 2005 and 2006. • Attended local functions to network and build rapport within assigned territory. • Effectively managed ad copy and design from conception to press. Account Executive/Media Consultant, Denver Newspaper Agency • Grew territory from $325k in annual sales to over $750k in annual sales in 2006. • Created and implemented comprehensive sports marketing programs resulting in meeting and exceeding monthly, and quarterly sales goals in 2005 and 2006. • Attended local functions to network and build rapport within assigned territory. • Effectively managed ad copy and design from conception to press.

Education

  • University of Pittsburgh
    Bachelor's degree, Communication and Media Studies
    1996 - 2003

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