Senior Analyst, CXM

• Mar 2020 - Present

Manager, Growth Marketing

• Jun 2017 - Jan 2020

Marketing lead responsible for the tactical execution of marketing campaigns driving acquisition, retaining customers, and increasing brand awareness for a startup brand. • Email/Marketing Automation: Implemented Pardot and established a 99.5% email deliverability rate while growing database over 25,000 contacts in 2 year span • Advertising: Executed campaigns via 3rd Party Emails, Print, Display/Banner Ads, Tradeshows, Webinars, Podcasts, and Paid Editorial. Established brand as a market leader in Dental Membership Plan industry, drove 3-4X increase in leads year-over-year from 2018 to 2019, and Increased web traffic over 2X • SEO/SEM: Oversaw Search Marketing Vendor; became the most efficient channel for lead generation, and organically ranked on the first page for crucial non-brand keywords • Campaign Tracking/CRM: Installed lead flow process from website form fill to CRM; Developed attribution tracking system for all leads from website to CRM • Social Media: Managed paid social media advertising to become one of the most efficient channels on a CPL/CPA basis, despite low volume. • Analytics: Received Google Analytics Individual Qualification certification

Contract Personnel - Marketing Technology & Operations

• Feb 2017 - May 2017

Project lead for premier mutual fund company executing email campaigns for internal clients • Developed HTML for emails • Analyzed email campaign data and made recommendations to clients for improved future performance Project lead for premier mutual fund company executing email campaigns for internal clients • Developed HTML for emails • Analyzed email campaign data and made recommendations to clients for improved future performance

Digital Marketing Specialist

• Jan 2016 - Feb 2017

Marketing lead responsible for executing email campaigns to drive pet insurance policy purchases, customer retention, and increase brand awareness• Developed HTML for emails, newsletters, and templates for trigger emails• Owned monthly email marketing campaign calendar• Managed and developed email automation and triggers• Implemented QA process for email campaigns to ensure campaign accuracy and effectiveness• Organized FTP Database for Image and File Hosting

Marketing Intern

• Jun 2015 - Dec 2015

Marketing Intern observing Creative and Digital Marketing teams• Presented a competitive analysis to executive leadership