National Commercial Manager

• Nov 2021 - Present

National Sales Manager

• Sep 2020 - Oct 2021

The role;With two branded Upholstery collections At The Helm & Hydeline, focus on the sales development of defined National & Key Accounts, targeting & identifying new key stockists & additional territory support to three Regional Account Mgrs. Reporting into the Commercial Director, ability to multi-task sales opportunities to achieve KPI’s & develop a Team. Lead directive for new account concepts & proposals, launch onboarding procedures internally & externally, sales budgets, negotiation of terms, increased floor presence, trade analysis, market research, Account Management, forecasting, operational support, sales & marketing tools, overseeing Buying Groups & shows, accelerating industry presence & building brand awareness. Integrity & honesty to introduce new procedures & drive progress required, with increased role mechanics ever evolving.

Founder & Director

• May 2018 - Sep 2020

The role;Self start-up Sales Agency focusing on the provision of sleep related products & services to the Contract Market. Working with mattress & bed manufacturers carrying innovative & sustainable USP’s, had input to all aspects of cementing product supplier relationships with new business development. Used retail experience to drive partner programmes with key sell-in of “added value”. Focused on growing brand presence & sales heavily targeting Southern UK. Continually assessing strategic development of investment, time & trade shows to maximise opportunities required to work with varying stand-out properties.- About all sleep Sales Agency;Key drive as "purveyors of sleep" to the hotel, hospitality & contract market. Worked alongside suppliers of premium mattresses, beds & bedding products plus selective sleep accessories & services to make a point of difference for properties & portfolios. NEW ideas assisted businesses with a view to supporting all relevant departments & staff to maximise a sleep offer & awareness. The important area of rest, relaxation, rejuvenation & ALL SLEEP related experiences.Focused on promoting a great night's sleep, added value was key to philosophy. The outcome from choosing ALL SLEEP as a preferred supplier could aid awareness for a business, stand out to future guests, current clients, assist reviews & benefit repeat custom. Revenue was in mind.Partnerships included Cottonsafe Hotel mattress & bed collection, Enchanted (House Beds) Hotel mattress & bed collection & Silcox Contract Interiors Showroom (part of Silcox, Son & Wicks Retailer).As part of supplier collaborations, worked with thesleepsite.co.uk, hotelmakers.co.uk, delaneydesigns.co.uk & hooglytea.com, offering their services & products within relevant meetings & as bolt ons to property enquiries.

Joint Founder

• Jun 2019 - Aug 2020

ProNappers -The Power Nap Experts Normalising a power-nap in the workplace & work spaces; time-out - recharge - goA fresh new consultancy offering thought-leadership & personal nap space experiences. To be proactive about rest & recovery, to recharge for performance.Joint Founder role overseeing the start-up & primarily the introduction of a nap products portfolio for online representation, client purchases & nap spaces. ProNappers -The Power Nap Experts Normalising a power-nap in the workplace & work spaces; time-out - recharge - goA fresh new consultancy offering thought-leadership & personal nap space experiences. To be proactive about rest & recovery, to recharge for performance.Joint Founder role overseeing the start-up & primarily the introduction of a nap products portfolio for online representation, client purchases & nap spaces.

Head Of Retail Sales

• Apr 2017 - Feb 2018

The role;Leader of the National Retail Sales Division (Bedding, Furniture & Department Stores) reporting to MD. Developed strategy & organised the UK Sales Team to ensure sales targets, KPI’s & role functions were achieved. Setting of budgets, forecasts & agreed sales/marketing plans were applied to UK territories & accounts with full Account Management of leading, key National stockists including John Lewis, Dreams, Bensons & Furniture Village. Integral & pivotal role with all Head of Departments, importance was to ensure swift, effective logistical actions for sales processes & advanced marketing planning in sync with TUK promotional calendar. Progressed a Sales Team of eleven, with measured programmes of advocacy & coaching to maximise their talent & potential. Orchestrated new product launch, covering four separate trade launches over six-month period.

National Sales Manager

• Aug 2011 - Mar 2017

The role;Reporting into CD, responsibility for varied National Accounts sales growth, co-operative marketing plans & distribution. Included additional Management of UK Department Stores and leading, managing & motivating a team of ten Area Mgrs. plus Training Mgr. Provided a structured framework for performance initiatives alongside learning, development & advocacy training programmes for Nationals & Independents. As a key contact for AIS & Minerva buying groups, utilised strong partnerships to drive member awareness & in store sales. Continual analysis of sales numbers, model success, call rates, premium market slots, attachment rates, marketing plans & consistency of sales team message ensured strong market penetration. Lead input into national & regional events to maximise product launch attendance, seminars & trade shows. Ensured brand strategy was communicated & executed effectively within all account levels.

Area Sales Manager

• Sep 2008 - Jun 2011

The role;Management of Independent accounts within the retail furniture sector & supporting Nationals. Identified suitability of new business opportunities, from cold calling to securing new floor displays, weekly forecasting to achieve budgets & an emphasis on profitability on all sales secured. Success determined by planning short & long-term store objectives through turn-over, marketing, promotions, training & analytical reporting. Led to setting budgets & implementing action plans, reviewing accountability & communicating activity daily, monthly & quarterly. Visual presence was key, so optimising displays creating brand presence for customer suitability, within minimal budgets, required negotiation & tact.

Sales Agent

• 2003 - 2005

Key role requirements;- Sales Agent for chain of Estate Agents Key role requirements;- Sales Agent for chain of Estate Agents

Business Owner

• 1998 - 2003

Business Owner;- In partnership opened 3 Coffee Bars in Weybridge, East Molesey & Chertsey over a 3 year period- All aspects of business ownership undertaken successfully including property management, Health & Safety regulations, accounts, marketing, HR, payroll, supply chain, training, finanace & entrepreneurial flair Business Owner;- In partnership opened 3 Coffee Bars in Weybridge, East Molesey & Chertsey over a 3 year period- All aspects of business ownership undertaken successfully including property management, Health & Safety regulations, accounts, marketing, HR, payroll, supply chain, training, finanace & entrepreneurial flair