Matt Kersting
Director of Talent at Youtooz- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Brennan Harford
Detailed, Very fast, and fluent in providing great support tickets and responding to any questions asked while with Machinima! Also helped to organize and took time out of his day to go beyond and out of his way to make things happen!
Brennan Harford
Detailed, Very fast, and fluent in providing great support tickets and responding to any questions asked while with Machinima! Also helped to organize and took time out of his day to go beyond and out of his way to make things happen!
Brennan Harford
Detailed, Very fast, and fluent in providing great support tickets and responding to any questions asked while with Machinima! Also helped to organize and took time out of his day to go beyond and out of his way to make things happen!
Brennan Harford
Detailed, Very fast, and fluent in providing great support tickets and responding to any questions asked while with Machinima! Also helped to organize and took time out of his day to go beyond and out of his way to make things happen!
Experience
-
Youtooz
-
Manufacturing
-
1 - 100 Employee
-
Director of Talent
-
Mar 2023 - Present
• Onboard new content creator relationships to the Youtooz ecosystem and manage their full lifecycle • Nuture existing key talent creator relationships • Launch evergreen deals and partnerships with key talent to drive long term value • Oversee the organization of events for Youtooz at key industry events • Oversee the content creator pipeline and the content creator partnerships team • Test, iterate and improve content creator marketing playbook • Onboard new content creator relationships to the Youtooz ecosystem and manage their full lifecycle • Nuture existing key talent creator relationships • Launch evergreen deals and partnerships with key talent to drive long term value • Oversee the organization of events for Youtooz at key industry events • Oversee the content creator pipeline and the content creator partnerships team • Test, iterate and improve content creator marketing playbook
-
-
-
Twitch
-
United States
-
Software Development
-
700 & Above Employee
-
Sr. Strategic Partner Manager
-
Apr 2022 - Mar 2023
-
-
Partnerships Lead, Strategic Accounts
-
Mar 2019 - Apr 2022
• Primary contact at Twitch for a cohort of high profile, Strategic creators• Work in tandem with teams responsible for Acquisitions, Marketing, Product, Twitch Rivals and Esports to seamlessly integrate creators into programs and opportunities• Responsible for overseeing all post-acquisition obligations for Partners on custom agreements• Identify emerging content opportunities and build growth strategies to make the most of their momentum• Worked to build out a custom white glove program for high-profile off-platform creators to make their debut on Twitch seamless and easy Show less
-
-
Partnerships Lead, Content Development
-
Oct 2017 - Mar 2019
• Identify, recruit and educate individual content producers, studios and other content creators• Represent Twitch in both endemic and new content markets at events across North America• Proactively gather feedback from partners on Twitch products and present to internalstakeholders
-
-
-
Omnia Media, Inc.
-
United States
-
Entertainment Providers
-
1 - 100 Employee
-
Senior Partnerships Manager, Gaming
-
Feb 2015 - Oct 2017
• Sourced, negotiated, and closed deals with YouTube channels and brands in the Gaming vertical to the Omnia Media Network • Responsible for directly managing talent and channels consisting of over 500 million monthly views and indirectly assisting in the management of 2 billion monthly views • Formulated and executed high-level strategies to further develop and grow Omnia's Gaming vertical • Participated in the creative process and creation of an internal original content slate utilizing Omnia's robust roster of top tier talent • Managed talent and provided day-to-day channel development knowledge and resources to grow their brands on and off YouTube • Structured deals with top talent and prospective brands in the Gaming vertical while working closely with Sales and Integrated Marketing for seamless productivity Show less
-
-
-
Machinima
-
United States
-
Entertainment
-
100 - 200 Employee
-
Manager, Talent Acquisition
-
Mar 2014 - Jan 2015
• In charge of seeking out and recruiting top YouTube channels to join Machinima's ever growing network of talent partners• Maintained and managed relationships with existing partners in the Machinima network• Worked closely with business development and sales teams to bring deals to current Machinima talent and future deals to prospective talent• Drove seamless cross-department projects using tools like JIRA, Salesforce and Confluence encompassing our Talent Network • Attended gaming conventions such as PAX and E3 while fostering partner relations Show less
-
-
Sr. Coordinator, Eports and Live Content Development
-
Dec 2012 - Mar 2014
-
-
Machinima Live Recruiter/Internal Programming Manager
-
Oct 2011 - Dec 2012
• Created and produced internal content and conceptualized ideas for Machinima's Live streams and the VS channel featuring all facets of live gaming including eSports tournaments• Worked on recruiting and managing the network of over 6,500 Machinima affiliates utilizing YouTube's live platform and created content for in-house live streams• Worked directly with internal ad sales teams on branded integration and inventory sales over our live content
-
-
-
Crown Corr Inc.
-
Construction
-
1 - 100 Employee
-
Project Engineer
-
Jan 2007 - Oct 2011
• Depended on to meet project deadlines for the leading metal enclosure contractor in the U.S. • Coordinated with peers to multitask and schedule projects while adapting to changes on the fly • Worked with Project Executives, Professional Engineers, and field Superintendents to produce shop drawings, bills of material, take-offs, fabrication tickets and meeting minutes • Depended on to meet project deadlines for the leading metal enclosure contractor in the U.S. • Coordinated with peers to multitask and schedule projects while adapting to changes on the fly • Worked with Project Executives, Professional Engineers, and field Superintendents to produce shop drawings, bills of material, take-offs, fabrication tickets and meeting minutes
-
-
Education
-
Purdue University
Bachelor of Science, Computer Graphics Technology