Matthew Goldman
Senior Director of Lifecycle Marketing at WIN Reality- Claim this Profile
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Bio
Chris Vaughn
Matt is a demand gen rockstar. His attention to outcomes and how to architect a plan to get there is only matched by his sense of responsibility to it. He is quick to assign credit to others for hitting lofty goals, and the first to raise his hand to be accountable if one is missed - not that it's happened often. In the time working with Matt since hiring him, he's transformed channel management and testing operations for ShippingEasy, managed budgets and reporting, and anything else required to hit a number. Due to all this, it was a no-brainer to elevate him in to a larger role with responsibility for performance and customer acquisition across multiple brands, including ShipStation and ShippingEasy, where he now leads a team responsible for performance marketing and being responsible for acquisition, testing, automation and more for multiple brands with huge goals and expectations attached. His growth path speaks for itself.
Chris Vaughn
Matt is a demand gen rockstar. His attention to outcomes and how to architect a plan to get there is only matched by his sense of responsibility to it. He is quick to assign credit to others for hitting lofty goals, and the first to raise his hand to be accountable if one is missed - not that it's happened often. In the time working with Matt since hiring him, he's transformed channel management and testing operations for ShippingEasy, managed budgets and reporting, and anything else required to hit a number. Due to all this, it was a no-brainer to elevate him in to a larger role with responsibility for performance and customer acquisition across multiple brands, including ShipStation and ShippingEasy, where he now leads a team responsible for performance marketing and being responsible for acquisition, testing, automation and more for multiple brands with huge goals and expectations attached. His growth path speaks for itself.
Chris Vaughn
Matt is a demand gen rockstar. His attention to outcomes and how to architect a plan to get there is only matched by his sense of responsibility to it. He is quick to assign credit to others for hitting lofty goals, and the first to raise his hand to be accountable if one is missed - not that it's happened often. In the time working with Matt since hiring him, he's transformed channel management and testing operations for ShippingEasy, managed budgets and reporting, and anything else required to hit a number. Due to all this, it was a no-brainer to elevate him in to a larger role with responsibility for performance and customer acquisition across multiple brands, including ShipStation and ShippingEasy, where he now leads a team responsible for performance marketing and being responsible for acquisition, testing, automation and more for multiple brands with huge goals and expectations attached. His growth path speaks for itself.
Chris Vaughn
Matt is a demand gen rockstar. His attention to outcomes and how to architect a plan to get there is only matched by his sense of responsibility to it. He is quick to assign credit to others for hitting lofty goals, and the first to raise his hand to be accountable if one is missed - not that it's happened often. In the time working with Matt since hiring him, he's transformed channel management and testing operations for ShippingEasy, managed budgets and reporting, and anything else required to hit a number. Due to all this, it was a no-brainer to elevate him in to a larger role with responsibility for performance and customer acquisition across multiple brands, including ShipStation and ShippingEasy, where he now leads a team responsible for performance marketing and being responsible for acquisition, testing, automation and more for multiple brands with huge goals and expectations attached. His growth path speaks for itself.
Experience
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WIN Reality
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United States
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Software Development
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1 - 100 Employee
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Senior Director of Lifecycle Marketing
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Sep 2022 - Jun 2023
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Senior Director of CX
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Jun 2022 - Oct 2022
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Director of CX
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Mar 2022 - Jun 2022
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Content Marketing Director
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Jul 2020 - Apr 2022
WIN Reality is the world’s most advanced baseball training tool, and MLB's preferred solution for hitters. WIN Reality provides players the ability to train at game-speed, against any kind of pitcher, whenever, and wherever they want.
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Director of Digital Marketing
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Dec 2019 - Jul 2020
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Senior Marketing Manager
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Jan 2019 - Dec 2019
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Earth Class Mail
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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Nov 2017 - Dec 2018
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Tenfold
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United States
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Individual and Family Services
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1 - 100 Employee
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Content Marketing Manager
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Apr 2017 - Nov 2017
-Creating and managing a library of content, spanning multiple audiences across various verticals and at all stages of the buyer's journey—from awareness, to consideration, to close -Working with team of designers and writers to produce high quality content -Developing content strategies, promotion and distribution plans that drive readership and conversions -Defining social strategies in order to effectively promote co-marketing and demand generation programs -Developing creative… Show more -Creating and managing a library of content, spanning multiple audiences across various verticals and at all stages of the buyer's journey—from awareness, to consideration, to close -Working with team of designers and writers to produce high quality content -Developing content strategies, promotion and distribution plans that drive readership and conversions -Defining social strategies in order to effectively promote co-marketing and demand generation programs -Developing creative content for speaking opportunities and other relations -Managing a team of 7 for content creation and illustration design
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Content Marketer
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Jun 2016 - Apr 2017
-Responsible for Google AdWords campaigns, AdRoll retargeting campaigns, SEMrush keyword research, creating specific landing pages for ad optimization, and allocating marketing budget for all paid ads. -Creating and designing marketing & sales deliverables for all points during the customer journey. -Managing evergreen content for Tenfold's company blog, as well as working on/implementing social media strategies across multiple platforms.
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SB Nation
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Contributing Editor - MLB Daily Dish
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Apr 2015 - Jun 2017
-Covered all MLB news Monday through Friday. Transactions, draft, signings, and editorial pieces. -Managed the official Twitter account Monday through Friday -Featured on: Yahoo, Bleacher Report, The Beast 980.
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Co Host - MLB Daily Dish
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Oct 2015 - Oct 2016
-Co-hosted the official MLB Daily Dish Podcast -Topics centered around the most interesting baseball news of the week, trivia questions, and sabermetric analysis
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Contributing Editor - Beyond the Box Score
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Dec 2014 - May 2016
-Contributed weekly articles centered around sabermetric analysis about the latest in Major League Baseball -Edited articles to ensure grammar quality was high, and that the statistical analysis was sound. -Work was featured on: Fox Sports' JABO, The Slurve, McCovey Chronicles, Lone Star Ball, Bless You Boys, Brew Crew Ball, SB Nation MLB, Bleacher Report, Athletics Nation, Gaslamp Ball, and the Banished to the Pen podcast.
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Chicago Lives
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United States
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Events Services
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1 - 100 Employee
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Website Manager, Social Media Manager, and Intellectual Property manager
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May 2011 - Dec 2016
-Designed website to increase digital downloads of our music catalogue. -Created content for Facebook and Twitter. -Designed website to increase digital downloads of our music catalogue. -Created content for Facebook and Twitter.
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Loyola University Chicago
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United States
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Higher Education
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700 & Above Employee
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President of Club Baseball
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Jun 2014 - May 2015
-Coordinated tournament schedules, games between other colleges. -Managed the budget for the fall and spring semesters. -Coordinated tournament schedules, games between other colleges. -Managed the budget for the fall and spring semesters.
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Account Executive
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Jun 2013 - Aug 2013
-Generated sales leads for Perfect Audience by contacting roughly 250 new businesses every week. -Researched companies for cold outreach opportunities. -Sent sales pitches to interested companies. -Generated sales leads for Perfect Audience by contacting roughly 250 new businesses every week. -Researched companies for cold outreach opportunities. -Sent sales pitches to interested companies.
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Octagon
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Libya
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Translation and Localization
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1 - 100 Employee
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Marketing Intern
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Jan 2013 - May 2013
-Marketing Intern. -Researched, identified, and secured off-field opportunities, as well as sponsorships for Octagon’s top baseball clients. -Clients I conducted outreach for included Randy Johnson, Brandon Phillips, Joe Maddon, Asdrubal Cabrera, Gregor Blanco, Jason Hammel and Charlie Furbush -Marketing Intern. -Researched, identified, and secured off-field opportunities, as well as sponsorships for Octagon’s top baseball clients. -Clients I conducted outreach for included Randy Johnson, Brandon Phillips, Joe Maddon, Asdrubal Cabrera, Gregor Blanco, Jason Hammel and Charlie Furbush
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Chicago Cubs
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United States
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Spectator Sports
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700 & Above Employee
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Ambassador
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Apr 2012 - Sep 2012
-Supervised the Budweiser Bleacher Patio -Supervised the ADA section in center field -Assisted with entrance at the center field bleacher gate -Supervised the Budweiser Bleacher Patio -Supervised the ADA section in center field -Assisted with entrance at the center field bleacher gate
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Picture This Television
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Entertainment Providers
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1 - 100 Employee
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Intern
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Jul 2010 - Aug 2010
-Assessed new reality show pitches for the young adult demographic. -Researched potential new show hosts. -Proofread and transcribed the closed captions on the Kathy Griffin show. -Assessed new reality show pitches for the young adult demographic. -Researched potential new show hosts. -Proofread and transcribed the closed captions on the Kathy Griffin show.
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The Village Well
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South Africa
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Civic and Social Organizations
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Administrative Assistant
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Aug 2007 - Aug 2010
-Set up & supervised children’s activity spaces, -Managed various supplies. -Transcribed client records to a digital database. -Created photographic image content for business presentations, marketing media and the website. -Set up & supervised children’s activity spaces, -Managed various supplies. -Transcribed client records to a digital database. -Created photographic image content for business presentations, marketing media and the website.
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Education
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2010 - 2015
Loyola University of Chicago
Bachelor's degree, Marketing and Sports Management -
2006 - 2010
The Urban School of San Francisco
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