Experience

Sayle Oil Company

• United States
• Oil and Gas
• 1 - 100 Employee

• Marketing Manager

  • Aug 2016 - Present

  • Pioneer and implement an integrated marketing strategy for 4 business divisions aligning branding, advertising, and social media messages to promote a customer-centric culture • Design strategic marketing plans leading to an over $2 million revenue growth in the quick lube division and 48% growth in sales of lubricant gallons • Capitalize on upselling/cross-selling opportunities driving transportation sector product sales by 7% • Launch and negotiate sweepstakes partnerships with organizations including the Talladega Superspeedway, leading to a 20% boost in premium product sales • Conceptualize and create employee-focused branding campaigns which resonate with target audiences generating over 1 million total views, 850,000 videos played, and 10,000 clicks • Innovate and produce marketing/branding collateral including catalogs, brochures, flyers, direct mail materials to increase public awareness of company products and services • Champion the company’s online social media presence including Facebook, Instagram, and LinkedIn pages driving brand awareness and facilitating engagement with 3,000+ followers monthly • Champion the development and launch of division-specific Customer Value Propositions (CVPs) to assist customers to differentiate and choose Sayle products over competing brands • Instruct and coach sales representatives on how to secure leads and educate customers on company promotions and programs Show less



C Spire

• United States
• Telecommunications
• 700 & Above Employee

• Account Service Representative

  • Sep 2014 - Aug 2016

  • Drove sales by and improved customer satisfaction ratings at the retail location serving 100+ customers daily• Assessed and recommended products and services that met customer needs• Implemented inventory best practices to ensure products were available for potential clients

• Human Resources Intern

  • Jun 2014 - Sep 2014

  • Rotated within recruiting, hiring, training, and benefits department working with 1,000+ new and existing staff members• Organized and implemented a new employee referral program to source new talent• Assisted with 10+ projects and assisted with additional human resource tasks including recruiting events, interviews, employee paperwork, and training materials