Experience

Hallmark Health Care Solutions

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Chief Marketing Officer

  • Nov 2022 - Present

  Hauppauge, New York, United States Lead strategy and execution of all marketing efforts, including product marketing, digital marketing and demand generation, brand development, PR and communications, event marketing and sales enablement functions.



Total Brain, a SonderMind Company

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2018 - Oct 2022

  Greater Boston Area Lead strategy and execution of all marketing efforts, including digital marketing, brand development, PR and communications, B2B lead generation, product marketing, events and sales enablement functions. Launched the Mental Health Index to provide a national benchmark for U.S. workers’ mental health, while driving brand awareness for Total Brain. Launched #thisisnormal brand campaign to convey Total Brain’s beliefs and values and tap into a shifting culture to remove the stigma associated… Show more Lead strategy and execution of all marketing efforts, including digital marketing, brand development, PR and communications, B2B lead generation, product marketing, events and sales enablement functions. Launched the Mental Health Index to provide a national benchmark for U.S. workers’ mental health, while driving brand awareness for Total Brain. Launched #thisisnormal brand campaign to convey Total Brain’s beliefs and values and tap into a shifting culture to remove the stigma associated with mental health. Show less



Alignable

• United States
• Social Networking Platforms
• 1 - 100 Employee

• Advisor

  • Jan 2017 - Jan 2018

  Boston, MA Provide strategic advice and counsel for this Boston-based startup, which offers a networking platform for small businesses.



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Randstad Digital Ventures - Senior Vice President, Marketing

  • Jan 2017 - Dec 2017

  Weston, Massachusetts (Monster was acquired by Randstad.) Led integrated marketing efforts for Randstad’s portfolio of digital companies including Monster.com, RiseSmart, kununu, and Jobr, helping several startups scale their business by sharing assets across the portfolio



Monster

• United States
• Internet Publishing
• 700 & Above Employee

• Senior Vice President, Marketing

  • May 2015 - Jan 2017

  Weston, MA Led North American marketing, including digital/performance marketing, demand generation, CRM, media, brand advertising and promotions, segment marketing, product marketing, events and sales enablement functions.

• Vice President, Marketing and Global CRM

  • Feb 2012 - May 2015

  Maynard, MA Led global marketing efforts across strategic marketing, demand generation, CRM, product marketing and sales enablement functions, overseeing a department of 36, with centers of excellence in Maynard, MA and Prague, CZ.

• Vice President, Global CRM

  • Jul 2009 - Feb 2012

  Led global CRM and direct marketing efforts across 50 countries and 5 different business units for both B2B and B2C audiences, overseeing a department of 18, with centers of excellence in Maynard, MA and Prague, CZ. Took on P&L responsibility in building a new, profitable business model around Monster's consumer email assets.

• Vice President, Global Database Marketing

  • Jul 2008 - Jul 2009

• Director, Consumer CRM / Database Marketing

  • Aug 2004 - Jul 2008

• Consumer Product Manager - Email Channel

  • Nov 2003 - Aug 2004

  Helped build a startup business within Monster, Monster Networking, a subscription based online networking site. Built a department to create and lead a full scale consumer email program.

• Senior Manager, Retention Marketing

  • Dec 2002 - Nov 2003

  Led Monster’s retention marketing efforts across B2B and B2C, managing a small team of internal resources and an external direct marketing agency.

• Senior Manager, Consumer Relationship Marketing

  • Aug 2000 - Dec 2002

• Relationship Marketing Manager

  • Nov 1999 - Aug 2000



DreamMagic Media

• Founder and President

  • Jan 2005 - Jan 2008

  Founded after-hours marketing consultancy to help businesses develop and execute marketing programs to drive growth. Worked with clients in retail, construction and non-profit industries.



The Monster Board

• Marketing Coordinator

  • Mar 1998 - Nov 1999

  Framingham, MA

• Account Coordinator

  • Aug 1997 - Mar 1998

  Holliston, MA



The Main Street Journal

• Staff Writer

  • Jun 1997 - Jul 1997



PolyGram

• Music
• 1 - 100 Employee

• Radio Promotions Specialist

  • Jun 1996 - Jun 1997



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Traffic Direct Coordinator

  • Sep 1996 - Dec 1996