Experience

Cox Automotive Europe

• United Kingdom
• Software Development
• 200 - 300 Employee

• Marketing Campaign Manager

  • Feb 2023 - Present



Walker Morris LLP

• United Kingdom
• Law Practice
• 300 - 400 Employee

• Digital & Content Marketing Executive

  • Aug 2021 - Mar 2023



HARRON HOMES LIMITED

• United Kingdom
• Construction
• 100 - 200 Employee

• Marketing Coordinator

  • Sep 2018 - Aug 2021

  I am responsible for developing and implementing marketing strategies, devising creative and innovative advertising campaign ideas, and overseeing the design of all marketing materials according to the marketing strategy and budget in place. This can cover a magnitude of roles and requires me to wear a whole host of “marketing” hats. I oversee the appearance, perception and sentiment of 8 (soon to be 9) new build housing developments as well as all local marketing activities, digital… Show more I am responsible for developing and implementing marketing strategies, devising creative and innovative advertising campaign ideas, and overseeing the design of all marketing materials according to the marketing strategy and budget in place. This can cover a magnitude of roles and requires me to wear a whole host of “marketing” hats. I oversee the appearance, perception and sentiment of 8 (soon to be 9) new build housing developments as well as all local marketing activities, digital campaigns, website development, signage and site development as well as third-party website and lead management such as RightMove, New Homes for Sale and Zoopla. I am also responsible for overseeing the design and fit out of marketing suites and show homes, and design and installation of all signage as per the marketing strategy. I myself head up and lead a team made up of external design and media agencies and the regional sales team to ensure all marketing activity is strategically implemented at the most relevant build stages and in line with the sales strategy. In addition to online and offline marketing, I oversee the sales and marketing division of New Land programme, this includes but isn’t limited to site appraisals, sales prices, competitor analysis, gap analysis, SWOT analysis, local area marketing, destination marketing and suggested sales mixes. By managing my budget proactively and tieing into community and charity links I am ensuring not only a successful finish to 2018 for Harron Home but also a prosperous and fruitful 2019. Show less I am responsible for developing and implementing marketing strategies, devising creative and innovative advertising campaign ideas, and overseeing the design of all marketing materials according to the marketing strategy and budget in place. This can cover a magnitude of roles and requires me to wear a whole host of “marketing” hats. I oversee the appearance, perception and sentiment of 8 (soon to be 9) new build housing developments as well as all local marketing activities, digital… Show more I am responsible for developing and implementing marketing strategies, devising creative and innovative advertising campaign ideas, and overseeing the design of all marketing materials according to the marketing strategy and budget in place. This can cover a magnitude of roles and requires me to wear a whole host of “marketing” hats. I oversee the appearance, perception and sentiment of 8 (soon to be 9) new build housing developments as well as all local marketing activities, digital campaigns, website development, signage and site development as well as third-party website and lead management such as RightMove, New Homes for Sale and Zoopla. I am also responsible for overseeing the design and fit out of marketing suites and show homes, and design and installation of all signage as per the marketing strategy. I myself head up and lead a team made up of external design and media agencies and the regional sales team to ensure all marketing activity is strategically implemented at the most relevant build stages and in line with the sales strategy. In addition to online and offline marketing, I oversee the sales and marketing division of New Land programme, this includes but isn’t limited to site appraisals, sales prices, competitor analysis, gap analysis, SWOT analysis, local area marketing, destination marketing and suggested sales mixes. By managing my budget proactively and tieing into community and charity links I am ensuring not only a successful finish to 2018 for Harron Home but also a prosperous and fruitful 2019. Show less



Frenchgate Shopping Centre

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Executive

  • Jul 2015 - Aug 2018

  Role Overview To take responsibility of development and maintenance of online and offline marketing strategies to help meet, achieve and improve upon key objectives. Ongoing customer research, consumer needs, market conditions, social trends, buying cycles, dwell time, footfall themes, competitor data/analysis and implement marketing plan alterations as needed. To oversees marketing, advertising and promotional activities. General Responsibilities •Manage key marketing… Show more Role Overview To take responsibility of development and maintenance of online and offline marketing strategies to help meet, achieve and improve upon key objectives. Ongoing customer research, consumer needs, market conditions, social trends, buying cycles, dwell time, footfall themes, competitor data/analysis and implement marketing plan alterations as needed. To oversees marketing, advertising and promotional activities. General Responsibilities •Manage key marketing campaigns from conception to completion •Plan and execute web, SEO, marketing database, email, social media, display and print advertising campaigns •Design, build and maintain our social media presence on major social media channels •Measure and report performance of all digital and non digital marketing campaigns, and assess against goals (ROI and KPIs) •Identify key trends and insights, emerging patterns and new technologies in order to optimize spend and performance based on the insights •Brainstorm new and creative growth strategies •Collaborate with external agencies to create landing pages and optimize user experience •Collaborate with design and PR agencies and other partners •The monitoring and analyses of shopping centre and market trends •Studying competitors' products and services both past and present, national and international to gain a greater insight on how to out perform competitor and/or our marketing objectives. •Exploring ways of improving existing offering and services, with a commercial cross over to increase profitability of marketing campaigns s and/or the scheme •identifying new target markets and affluent areas and developing strategies to communicate with them Show less Role Overview To take responsibility of development and maintenance of online and offline marketing strategies to help meet, achieve and improve upon key objectives. Ongoing customer research, consumer needs, market conditions, social trends, buying cycles, dwell time, footfall themes, competitor data/analysis and implement marketing plan alterations as needed. To oversees marketing, advertising and promotional activities. General Responsibilities •Manage key marketing… Show more Role Overview To take responsibility of development and maintenance of online and offline marketing strategies to help meet, achieve and improve upon key objectives. Ongoing customer research, consumer needs, market conditions, social trends, buying cycles, dwell time, footfall themes, competitor data/analysis and implement marketing plan alterations as needed. To oversees marketing, advertising and promotional activities. General Responsibilities •Manage key marketing campaigns from conception to completion •Plan and execute web, SEO, marketing database, email, social media, display and print advertising campaigns •Design, build and maintain our social media presence on major social media channels •Measure and report performance of all digital and non digital marketing campaigns, and assess against goals (ROI and KPIs) •Identify key trends and insights, emerging patterns and new technologies in order to optimize spend and performance based on the insights •Brainstorm new and creative growth strategies •Collaborate with external agencies to create landing pages and optimize user experience •Collaborate with design and PR agencies and other partners •The monitoring and analyses of shopping centre and market trends •Studying competitors' products and services both past and present, national and international to gain a greater insight on how to out perform competitor and/or our marketing objectives. •Exploring ways of improving existing offering and services, with a commercial cross over to increase profitability of marketing campaigns s and/or the scheme •identifying new target markets and affluent areas and developing strategies to communicate with them Show less



- Freelance

• Freelance Content Writer & Social Media Consultant

  • Jun 2014 - Aug 2015

  General Responsibilities: • Content writing, research, proofreading and editing • Create content on a large variety of subjects, in a number of different media (social media, banners, articles for web and print, DM etc) • Assist with content sharing and link-building • Assist with marketing campaigns to generate leads for the company • Implement the social media strategy • Email/newsletter marketing • Assist with Search Engine Marketing • Compiling reports on marketing… Show more General Responsibilities: • Content writing, research, proofreading and editing • Create content on a large variety of subjects, in a number of different media (social media, banners, articles for web and print, DM etc) • Assist with content sharing and link-building • Assist with marketing campaigns to generate leads for the company • Implement the social media strategy • Email/newsletter marketing • Assist with Search Engine Marketing • Compiling reports on marketing performance Show less General Responsibilities: • Content writing, research, proofreading and editing • Create content on a large variety of subjects, in a number of different media (social media, banners, articles for web and print, DM etc) • Assist with content sharing and link-building • Assist with marketing campaigns to generate leads for the company • Implement the social media strategy • Email/newsletter marketing • Assist with Search Engine Marketing • Compiling reports on marketing… Show more General Responsibilities: • Content writing, research, proofreading and editing • Create content on a large variety of subjects, in a number of different media (social media, banners, articles for web and print, DM etc) • Assist with content sharing and link-building • Assist with marketing campaigns to generate leads for the company • Implement the social media strategy • Email/newsletter marketing • Assist with Search Engine Marketing • Compiling reports on marketing performance Show less



CMD Ltd

• CMD ltd

• Digital Marketing Coordinator & Social Media Manager

  • Apr 2014 - Aug 2015

  Onsite and offsite SEO, Keyword optimisation, Keyword research, Blog writing, Content creation, Creation of content strategies, Management of all social media platforms, Newsletter management, various online campaigns and AdWords management. Although there are a number of additional marketing functions I am involved with on a daily basis. Onsite and offsite SEO, Keyword optimisation, Keyword research, Blog writing, Content creation, Creation of content strategies, Management of all social media platforms, Newsletter management, various online campaigns and AdWords management. Although there are a number of additional marketing functions I am involved with on a daily basis.



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Holiday Advisor

  • Apr 2013 - Dec 2013