Director of Sales and Marketing

• Oct 2021 - Present

National Consultant, K-12 Programs

• Oct 2016 - Oct 2021

Entrusted to manage business development, marketing, and promotions driving success of K-12 programs for national nonprofit. Manage sales lifecycle for portfolio of print/digital materials, professional development courses, and leadership training for education organizations. Continually expand awareness among schools, publishers, and partners and facilitate outreach and development sessions to foster national adoption. Maintain network of internal and external relationships to maximize returns. Lead and motivate team of territory support staff and consultants.• Consistently surpassed monthly revenue goals through aggressive pursuit of new business, on-point marketing plan execution, and utilization of vertical and horizontal growth strategies.• Designed and deployed professional development courses for elementary, secondary, and post-secondary education leaders territory-wide, successfully building awareness and knowledge of proprietary methods.• Leveraged knowledge of school administration, district processes, and local socio-economic landscape to develop unique solutions to purchasing issues.

Learning Solutions Representative

• Jan 2015 - Dec 2015

Onboarded to market and sell custom digital publishing solutions within high-competition university and college market. Maximized growth of key product portfolio while managing 20+ tier-1 higher education STEM-based accounts; led consultations and cultivated relations with key decision faculty and administration decision makers. Directed cross-functional team of territory support staff, consultants, technical specialists, and curriculum design leaders, ensuring ability to meet customer requirements and exceed expectations. • Credited for one of largest technology solutions implementation in company history. • Earned reputation for successfully turning around underperforming accounts through effective selling of unique product benefits; catalyzed department-wide adoptions of MNV products.

Senior Account Executive

• Jan 2014 - Sep 2014

Within multi-state territory, owned sales results for portfolio of cloud-based K-12 learning and assessment programs as well as professional development services. Connected with prospects at local, district, and state levels to foster business development and maintained account relationships to spur revenue generation. Developed and maintained sales plans for new and existing products. • Introduced new professional development sessions to build connections with decision makers at state and district level. • Successfully pre-sold major digital curriculum implementation prior to initial product launch.

Account Executive

• Aug 2012 - Dec 2013

Met high-aiming targets for sales of hardware, curriculum, and development solutions among territory-wide private and public schools. Pinpointed new revenue sources and drove process from initial contact to closing. Provided pre- and post-sales support for customers, working closely with teams across departments. Produced sales forecasts. • Engaged upsell tactics to expand use of solutions among current customer base. Met high-aiming targets for sales of hardware, curriculum, and development solutions among territory-wide private and public schools. Pinpointed new revenue sources and drove process from initial contact to closing. Provided pre- and post-sales support for customers, working closely with teams across departments. Produced sales forecasts. • Engaged upsell tactics to expand use of solutions among current customer base.

Sales Representative

• Aug 2008 - Aug 2012

Advanced corporate objectives for revenue growth through strategic execution of strategies for development and management of state and local accounts. Implemented initiatives for selling top-tier products and maximizing territory coverages in cooperation with sales teams. • Repeatedly honored with corporate awards for outstanding sales performance, securing both state-wide and large district adoptions for targeted product offerings. • Selected to engage as member of Technology Mentor Team and Math Research Field Team. • Led implementation of Sales Logic program, enhancing sales force capabilities.

President

• Aug 1991 - Jul 2008

Own and operate my own Independent Sales organization representing educational publishing companies that produce Elementary-to-College level web-based learning systems, computerized assessment programs, textbooks, supplemental texts and software programs. Contracted with educational publishing companies to represent their product lines. Represent three to eight client companies simultaneously. Commissions-only position from sales in my contracted territory. Meet sales goals required for annual renewal of my contract with each client company. Exceed sales expectations and quotas substantially year-over-year. Key Responsibilities: ▪ Manage all sales and marketing tasks in a contracted, multi-state territory ▪ Prospecting and promotion of client products to potential clients ▪ Negotiate client contracts; expert sales closer ▪ Presentation of products to local and statewide organizations ▪ Represented companies at local, state, national, and international trade shows ▪ Achieved top sales rankings in the nation and consistently exceeded all sales quotas ▪ Manage the complete sales cycle, from prospecting and presenting to closing and follow up ▪ Increased sales 12 out of 14 years with one client; recognized as the top representative in the nation 3 times ▪ Doubled another client’s sales in two years; made ‘Presidents Club’ multiple time ▪ Produce approximately $2 to $5 million in combined sales each year for contracted companies ▪ Served as President of the Northern Illinois Educational Representatives Association, 2001-2002