Experience

Scratch Marketing + Media
• United States
• Marketing Services
• 1 - 100 Employee
• Senior Marketing & Demand Gen Manager

  • Jan 2023 - Present


Anaqua

• United States
• Software Development
• 300 - 400 Employee

• Demand Generation Manager

  • Dec 2021 - Jan 2023

• Web Marketing Specialist

  • Oct 2020 - Dec 2021



Cambridge Innovation Institute

• United States
• Information Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2019 - Oct 2020

  • Managed PPC marketing strategy and execution for 10+ concurrent B2B conferences• Built persona-driven personalized web experiences, boosting conversion rates up to 25x• Responsible for testing new digital ad opportunities, measuring & analyzing results, and training team on top-performing ad opportunities• Created portfolio of website, email, and paid search reports in Google Data Studio

• Marketing Coordinator

  • Nov 2018 - Oct 2019

  • Managed cross-channel marketing campaigns for a portfolio of life science conferences• Developed standardized series of responsive, personalized HTML email templates, driving improvement in email performance across key metrics



EH Media

• Morocco
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • May 2017 - Nov 2018

  In my role at RoboBusiness, I'm responsible for creating and deploying marketing messaging in support of the RoboBusiness conference on robotics, AI, and automation. I am responsible for creating, writing, and designing, copy for web pages, emails, and social media. I manage both organic and paid social campaigns, driving website traffic and increasing brand awareness. Other typical responsibilities include SEO optimization of web pages, the creation of video content for promotional and editorial use, graphic design of ads and other deliverables, and support of event programming and editorial teams.

• Associate Web Editor

  • Jun 2017 - May 2018

  I wrote articles on the robotics industry, plus related technologies including AI, unmanned systems, and automation. Additionally, I edited and posted articles from freelance writers, ensuring that all content communicated clearly and adhered to SEO best practices.



Engage Research

• Public Relations and Communications Services

• Market Research Intern

  • Jan 2017 - Apr 2017

  I was responsible for ensuring the accuracy of coding and language for marketing research surveys. I created presentations containing summaries of research results for clients, compiling research results, interpreting data, and writing conclusions of survey data. I was responsible for ensuring the accuracy of coding and language for marketing research surveys. I created presentations containing summaries of research results for clients, compiling research results, interpreting data, and writing conclusions of survey data.



EH Publishing

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Intern, Events Division

  • May 2016 - Aug 2016

  Experience working on a variety of tasks and projects including email and social media marketing, as well as leading the process of releasing the first-ever event app for the company, with the process since implemented across the full conference portfolio. Experience working on a variety of tasks and projects including email and social media marketing, as well as leading the process of releasing the first-ever event app for the company, with the process since implemented across the full conference portfolio.