Matt J. Slan, MBA
Founder & President at Blue Rooster Media- Claim this Profile
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Topline Score
Bio
Charles Whittingham
Matt is an accomplished, polished professional with significantly valuable agency, media, sales and sales management experience. He was instrumental in bringing structure, strategy, revenue and sales talent to his region in his role as Regional VP of Sales at BrightRoll. I hired Matt and he reported to me during his tenure at BrightRoll. I would recommend him in any future position and stand ready to elaborate on my recommendation.
Franco Marenin
Having had the chance to work under Matt for over a year at BrightRoll, I was able to learn a lot from his great ability to be genuine and approachable with clients, yet still be effective in solving problems and closing business. He was great at keeping me focused on what was important and blocking and tackling to keep our team driven toward our goals. New to the network space upon arrival, Matt was a quick study and now commands a healthy understanding of the digital space and its players. He was great to work for, and helped make me a better seller.
Charles Whittingham
Matt is an accomplished, polished professional with significantly valuable agency, media, sales and sales management experience. He was instrumental in bringing structure, strategy, revenue and sales talent to his region in his role as Regional VP of Sales at BrightRoll. I hired Matt and he reported to me during his tenure at BrightRoll. I would recommend him in any future position and stand ready to elaborate on my recommendation.
Franco Marenin
Having had the chance to work under Matt for over a year at BrightRoll, I was able to learn a lot from his great ability to be genuine and approachable with clients, yet still be effective in solving problems and closing business. He was great at keeping me focused on what was important and blocking and tackling to keep our team driven toward our goals. New to the network space upon arrival, Matt was a quick study and now commands a healthy understanding of the digital space and its players. He was great to work for, and helped make me a better seller.
Charles Whittingham
Matt is an accomplished, polished professional with significantly valuable agency, media, sales and sales management experience. He was instrumental in bringing structure, strategy, revenue and sales talent to his region in his role as Regional VP of Sales at BrightRoll. I hired Matt and he reported to me during his tenure at BrightRoll. I would recommend him in any future position and stand ready to elaborate on my recommendation.
Franco Marenin
Having had the chance to work under Matt for over a year at BrightRoll, I was able to learn a lot from his great ability to be genuine and approachable with clients, yet still be effective in solving problems and closing business. He was great at keeping me focused on what was important and blocking and tackling to keep our team driven toward our goals. New to the network space upon arrival, Matt was a quick study and now commands a healthy understanding of the digital space and its players. He was great to work for, and helped make me a better seller.
Charles Whittingham
Matt is an accomplished, polished professional with significantly valuable agency, media, sales and sales management experience. He was instrumental in bringing structure, strategy, revenue and sales talent to his region in his role as Regional VP of Sales at BrightRoll. I hired Matt and he reported to me during his tenure at BrightRoll. I would recommend him in any future position and stand ready to elaborate on my recommendation.
Franco Marenin
Having had the chance to work under Matt for over a year at BrightRoll, I was able to learn a lot from his great ability to be genuine and approachable with clients, yet still be effective in solving problems and closing business. He was great at keeping me focused on what was important and blocking and tackling to keep our team driven toward our goals. New to the network space upon arrival, Matt was a quick study and now commands a healthy understanding of the digital space and its players. He was great to work for, and helped make me a better seller.
Experience
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Blue Rooster Media
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Founder & President
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2016 - Present
Built digital video advertising, brand safety, and audience-targeting company brick-by-brick to quickly achieve average annual sales of $1M+, with multi-hat oversight of operations, P&L, strategic planning, sales, marketing, and account management.Blue Rooster connects video demand with cross-screen supply to meet advertising clients’ video objectives and needs in a transparent, well-lit, brand-safe environment. Built digital video advertising, brand safety, and audience-targeting company brick-by-brick to quickly achieve average annual sales of $1M+, with multi-hat oversight of operations, P&L, strategic planning, sales, marketing, and account management.Blue Rooster connects video demand with cross-screen supply to meet advertising clients’ video objectives and needs in a transparent, well-lit, brand-safe environment.
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Zoomin.TV
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Netherlands
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Media Production
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VP, National Sales & Business Development
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2015 - 2015
Through a short-term contract assignment, developed entry strategy and identified key market opportunities to introduce and position ZoomIn.TV as a U.S. competitor, fueling a $600k+ pipeline within six months.Zoomin.TV is the leading digital media company for today’s most influential audience: Gen Z. In collaboration with 3,000+ global freelance video journalists, the channel delivers hundreds of stories that “Dare, Care, and Share” in 11 languages every month. Through a short-term contract assignment, developed entry strategy and identified key market opportunities to introduce and position ZoomIn.TV as a U.S. competitor, fueling a $600k+ pipeline within six months.Zoomin.TV is the leading digital media company for today’s most influential audience: Gen Z. In collaboration with 3,000+ global freelance video journalists, the channel delivers hundreds of stories that “Dare, Care, and Share” in 11 languages every month.
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AOL
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Broadcast Media Production and Distribution
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Regional Sales Director, Central & Western Advertising Sales
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2011 - 2015
Led a team of product specialists to exceed sales targets for three consecutive years, leveraging broad-scale digital video advertising and content syndication across all device platforms. Regularly tapped by senior leadership to deliver large-group sales presentations for high-level client and agency thought leaders. Led a team of product specialists to exceed sales targets for three consecutive years, leveraging broad-scale digital video advertising and content syndication across all device platforms. Regularly tapped by senior leadership to deliver large-group sales presentations for high-level client and agency thought leaders.
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BrightRoll
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Technology, Information and Internet
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1 - 100 Employee
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VP, Western Advertising Sales
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2010 - 2011
Doubled territory revenue in a single year by landing major new business accounts and expanding existing relationships, to grow digital ad revenue across top-tier automotive, CPG, entertainment, and technology verticals with in-banner video, interactive pre-roll, mobile web, and mobile app products and services.BrightRoll is Yahoo’s unified brand for programmatic advertising technology, offering a suite of buy- and sell-side tools (including a multi-channel DSP and Exchange) to help advertisers, publishers, and partners connect with consumers across ad formats and devices.
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Fox News
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Entertainment Providers
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1 - 100 Employee
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Manager, West Coast Digital Ad Sales
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2006 - 2010
Built and led a four-member sales team to colonize the media outlet’s digital presence on the West Coast, consistently achieving YoY revenue growth in display, video, and mobile sales for FOXNews.com and FOXBusiness.com with key verticals including entertainment, technology, auto, and finance. Built and led a four-member sales team to colonize the media outlet’s digital presence on the West Coast, consistently achieving YoY revenue growth in display, video, and mobile sales for FOXNews.com and FOXBusiness.com with key verticals including entertainment, technology, auto, and finance.
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Founder
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2003 - 2006
Pacific Media Project was a self-funded independent media agency specializing in media planning, buying, and brokering; email marketing; co-registration; and performance marketing. Pacific Media Project was a self-funded independent media agency specializing in media planning, buying, and brokering; email marketing; co-registration; and performance marketing.
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Intermix Media
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Technology, Information and Internet
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Director of Business Development
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2001 - 2003
Intermix Media (formerly eUniverse) was an internet marketing company that owned the MySpace website, which was sold to Rupert Murdoch's News Corp. for $580M in 2005. Intermix Media (formerly eUniverse) was an internet marketing company that owned the MySpace website, which was sold to Rupert Murdoch's News Corp. for $580M in 2005.
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Education
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University of Southern California - Marshall School of Business
Master of Business Administration - MBA -
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University of California San Diego
Bachelor of Arts - BA, Quantitative Economics & Decision Sciences
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