Experience

Ray Creative Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Head of Content and Production

  • Nov 2021 - Present

  I'm back in the ad agency world to help the fine folks at Ray continue to build a different kind of agency. Creating award winning work that moves the needle starts with putting the happiness and health of the team at the centre. A major focus of mine in this regard is collaborating with the team to build processes and new ways of communicating that not only ensure projects are on time and on budget, but most importantly that everyone's workload is equal parts fulfilling and manageable. In my day-to-day I help make awesome stuff with awesome people, including TV, video, radio, and all things digital.Read my fancy new bio at: https://lnkd.in/dTqVPGfH



Zorbit's Math Adventure

• Director of Marketing

  • Mar 2019 - Nov 2021

  Zorbit's is an EdTech company that's making classrooms awesome through play based learning. As Director of Marketing I steered the development of an overarching brand strategy that matured the brand, unified messaging across all channels, and solidified our brand position.Day-to-day I oversaw the creation of all marketing and communications materials from ideation to execution. In doing so I built a new team, developed new processes, and fostered new ways to collaborate and solve problems.Part of my role was sitting on the management team where I helped guide day-to-day operations, big-picture planning, and building a company culture that puts people first.



Freelance Consultant - Video, Communications, Marketing

• Agency Producer & Consultant

  • Nov 2016 - Feb 2019

  I've made a career of solving communication problems by blending the creative with the pragmatic and then bringing things to life by attaching the right combination of talent, leadership, and organization. As a freelancer, I applied this process to content and video production as an end to end creative producer and director. I collaborated with various clients and ad agencies as the conductor of a disparate orchestra - consulting on projects at the strategic and creative stages, then led the planning, production, edits and delivery.



Tucker Family Inc.

• United States
• Medical Practices
• 1 - 100 Employee

• Father of the Year - A Year Away From The Hamster Wheel

  • Nov 2015 - Nov 2016

  Disclaimer: “Father of the Year” moniker was bestowed to me by a milk-drunk 3-year-old.At the end of 2015 I set out to live the cliché of "a year away from the hamster wheel". Though the idea is romantic, what brought me to the decision was not. Fueled in equal parts by my high-achieving personality, a demanding industry, and a waning interest in my core role, I had reached a place of complete physical and mental exhaustion. I was at a crossroads - I needed to redesign my life, but I didn’t have space or energy to do it. So, after careful deliberation, I nervously pulled the ripcord on my parachute.The result was without a doubt the biggest growth and learning experience of my life. It provided me with the rare opportunity to spend time focusing on my kids and family, while also equipping me with super powers I apply in the workplace everyday:• I recalibrated my approach to work, and studied and practiced strategies for prioritization, productivity and balance. • I took care of myself. My biggest learning was that health is not just about taking care of your body with diet and exercise. Just as important is caring for the muscle between your ears. I studied and practiced meditation and mindfulness and applied them to improve focus, concentrate and productivity.• I reflected on my time as a manager and leader. In my agency role, I always struggled to find the time to be the leader I wanted to be. Time away allowed me to reflect and critique my approach and study ways to cultivate people and build strong teams. • I made time to chat with many people who were following paths I admired, dipped my toe into new projects and varied industries, and gained new experiences in entrepreneurship.All in all this experience re-energized me, armed me with a new perspective, and motivated me for new challenges. Turns out, taking a year off ain't half bad ;)



Target Marketing & Communications

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Lead - Online Campaigns, Social Media, Website Development and Video Production

  • Dec 2010 - Oct 2015

  In 2010 I took on the role of Digital Lead at one of the top advertising agencies in Canada. There I bridged business, creative and technical worlds and led the response to the digital shift in the industry by helping build a truly integrated agency. I steered the creation of new strategies and process, hired new talent, and facilitated new methods of collaboration. The focus of my team was developing award-winning online campaigns for NL Tourism, regarded as the most successful tourism campaign in the country. CORE ROLE:Guided online components of fully integrated multi-channel advertising campaigns through the full lifecycle, including:- Large 6-12 month website, web app and mobile application developments.- Multi-channel ad campaigns.- Social media strategy, content strategies, dev and roll-out.- Online video production.- Unique online contests and game platforms.My team had my hands dirty in it all and won many awards doing it.CORE TASKS:- Team Management: responsible for hiring, resource management and team development.- Strategy: collaborated with stakeholders on project/campaign strategy and planning.- Creative development: collaborated with multidiscipline teams to establish solutions that blend creative with the pragmatic.- Production: project and resource managed, oversaw production teams for the dev and delivery of online marketing materials.- Website development: led the development of the information architecture, and consulted on UI/UX for websites and mobile applications.- Video production: collaborated with various stakeholders and internal teams through all stages of the video production process, including: > Creative concepting. > Project budgeting and planning. > Hiring production teams. > Overseeing casting. > Producing, production coordination + management, AD'ing.> Inputting on all aspects of production. > Interviewing on-camera talent. > Overseeing post-production.



Brainskip Media Design Inc

• Owner and Director - Website and Multimedia Design Group

  • 2004 - 2009

  During my time studying multimedia and graphic design I was fortunate enough to secure contract work in a freelance capacity from small businesses looking for everything from establishing their brand identity through to website development. Upon graduation myself and a classmate founded Brainskip Media Design Inc. - a full service graphic and website design company.A year or so into the business my partner moved on and I continued to build the business and resourced projects by bringing together a network of freelancers. My main roles included: ACCOUNT MANAGEMENT:- Solicit contracts and manage client inquiries.- Meet with clients to assess needs.- Develop strategic and creative solutions to address the identified needs.- Translate solutions into proposals and cost estimates.- Assign members / skill sets to project team.- Draft work plans with project timelines.- Manage team progress and benchmarks.- Ongoing correspondence with client during the project lifecycle.DESIGN & PRODUCTION:- Creative concepting and art direction.- Production of design concepts with design software packages.- Preparation of final designs for various outputs (offset/digital/internet/video).WEBSITE DEVELOPMENT:- UI/UX Design.- Oversee the development process.- Outline and lead detailed QA process for developments.- Training the client on the use of content management systems and related tools.ADMINISTRATION: - Managing day-to-day business activities (ie: basic accounting, purchasing, filing etc.)