Experience

samocar

• Spain
• Hospitality

• Marketing and CRM Manager

  • Nov 2014 - Present

  - Definition and implementation of marketing plans to reach the sales targets set by the company. - Organization and management of loyalty, promotion e co-marketing events. - Coordination of suppliers and agencies to implement ADV, web and social campaigns. - Management of the CRM systems (Salesforce, Modis C+). - Definition and implementation of marketing plans to reach the sales targets set by the company. - Organization and management of loyalty, promotion e co-marketing events. - Coordination of suppliers and agencies to implement ADV, web and social campaigns. - Management of the CRM systems (Salesforce, Modis C+).



D'Adda, Lorenzini, Vigorelli, BBDO

• Account Executive

  • Jun 2012 - Nov 2014

  Main client Mercedes-Benz Italia. - Planning and development of ATL, BTL and web campaigns at national and local level (for the official dealers). - Monitoring of competition and referred market. Main client Mercedes-Benz Italia. - Planning and development of ATL, BTL and web campaigns at national and local level (for the official dealers). - Monitoring of competition and referred market.



Mad In Italy

• Fashion Accessories Manufacturing
• 1 - 100 Employee

• Regional Ambassador (Lazio)

  • Mar 2011 - Dec 2012

  http://madinitaly.mettiamocilatesta.it/ Communication towards local and innovative companies with the aim of improving the project's impact. http://madinitaly.mettiamocilatesta.it/ Communication towards local and innovative companies with the aim of improving the project's impact.



p

• Belgium
• Food and Beverage Services
• 1 - 100 Employee

• Internship in Marketing and Communication- “Lifelong Learning Programme – L. da Vinci Programme"

  • Jul 2011 - Sep 2011

  - Development of relational and direct marketing strategies (via newsletters, SMS, newspapers, ...). - Company web site restyling. - Customer satisfaction surveys. - Development of relational and direct marketing strategies (via newsletters, SMS, newspapers, ...). - Company web site restyling. - Customer satisfaction surveys.



Elica Spa

• Brazil
• Wellness and Fitness Services
• 1 - 100 Employee

• "Green" Communication Strategies

  • Oct 2009 - Feb 2010

  Cooperating with designers and engineers (“Fatti un giro" project) with the aim of developping proper communication strategies for the new products to show at the "Salone del Mobile" (Milano). We wanted to give a new image at the brand in order to improve the sustainability. Cooperating with designers and engineers (“Fatti un giro" project) with the aim of developping proper communication strategies for the new products to show at the "Salone del Mobile" (Milano). We wanted to give a new image at the brand in order to improve the sustainability.