Experience

elvah
• Germany
• Technology, Information and Internet
• 1 - 100 Employee
• CMO

  • Apr 2022 - Present


FREE NOW

• Germany
• IT Services and IT Consulting
• 100 - 200 Employee

• Director Central Marketing

  • Jul 2020 - Mar 2022

  The FREE NOW Group is the multi-service mobility joint venture from Daimler and BMW. It consists of the services FREE NOW (11 European markets) and Βeat (5 Latin American markets, and 1 European market). Summed up, those services currently attract 41 million users in 17 markets and more than 150 cities. This makes the FREE NOW Group the biggest ride hailing and multi mobility provider in Europe and the fastest-growing in Latin America.

• Head of Product Marketing & Brand

  • Jun 2018 - Jul 2020

  - Responsible for the central marketing department consisting of: Product Marketing, Brand Management, Social Media & Content, Design and Research



Rocket Beans Entertainment GmbH

• Germany
• Media Production
• 1 - 100 Employee

• CMO

  • May 2017 - May 2018

  - 1 year advisory contract - Member of the Management Board - Strategic and disciplinary responsibility for the Marketing department at Rocket Beans Ent. - Responsible for the disciplines Social Media, Channel Management, Community Management, Public Relations and Shop & Merchandise - 1 year advisory contract - Member of the Management Board - Strategic and disciplinary responsibility for the Marketing department at Rocket Beans Ent. - Responsible for the disciplines Social Media, Channel Management, Community Management, Public Relations and Shop & Merchandise



Goodgame Studios

• Germany
• Computer Games
• 100 - 200 Employee

• Lead Product Marketing

  • Mar 2015 - Apr 2017

  - Strategic and disciplinary lead of the Product Marketing division at Goodgame Studios consisting of: Product Marketing Management (Brand Management), Conversion Optimization, Video Production and Marketing Arts

• Senior Product Marketing Manager

  • Jul 2014 - Feb 2015

  - Setup of the Product Marketing Management department at Goodgame Studios- Product Marketing and Brand Management for all mobile and browser games in the GGS Portfolio such as „Empire“, „Empire: Four Kingdoms“ and „Big Farm“



Innogames GmbH

• Germany
• Computer Games
• 200 - 300 Employee

• Senior Marketing Manager / Product Marketing Manager

  • Mar 2012 - Jun 2014

  - Strategic lead of the creative teams and conversion optimization department - Brand- and Product Marketing Management for the strategy browser/mobile title „Forge of Empires“ - Strategic lead of the creative teams and conversion optimization department - Brand- and Product Marketing Management for the strategy browser/mobile title „Forge of Empires“



Frogster Online Gaming GmbH

• Germany
• Information Services

• Brand Manager

  • Oct 2010 - Mar 2012

  - Brand Management for the MMORPG “Runes of Magic” - Creative strategies, partner management, marketing campaign planning and budgeting - Brand Management for the MMORPG “Runes of Magic” - Creative strategies, partner management, marketing campaign planning and budgeting



The Upper Deck Company

• Consumer Goods

• Marketing Coordinator

  • Sep 2008 - Sep 2010

  - Brand-, Project Management and PR for classic toys and trading card games in the Upper Deck portfolio such as “World of Warcraft: TCG”, “Bakugan”, “Yu-Gi-Oh!” and “Tech Deck Fingerboards” - Support in planning and executing marketing campaigns for the whole Upper Deck brand portfolio - Brand-, Project Management and PR for classic toys and trading card games in the Upper Deck portfolio such as “World of Warcraft: TCG”, “Bakugan”, “Yu-Gi-Oh!” and “Tech Deck Fingerboards” - Support in planning and executing marketing campaigns for the whole Upper Deck brand portfolio