Experience

MBB-Consulting Group

• United Kingdom
• Events Services
• 1 - 100 Employee

• Founder and Senior Consultant in International Business, Exhibitions and E-commerce

  • Jan 2015 - Present

  With 18 years’ experience working for the world’s largest show organizers as Group Portfolio Director, Business Development Director and e-Business Director, I am well equipped to support my clients in building strategies and growing their event business around the globe in all major economies. Key consultancy areas include: Event portfolio strategy: • Creating efficient event portfolios to push growth. • Fostering synergies between international teams. • Building global portfolio branding for events. Digital transformation: • Developing a digital transformation process with a commercial focus. • Extending a company’s business model beyond the show days. • Motivating teams to engage with a sustainable digital process as part of a company’s culture. Efficient sales strategies and sales structure: • Increasing event profitability. • Setting up international synchronized sales teams. • Developing sales reporting that doesn’t leave money on the table. Show less


ETT Club
• E-Learning Providers
• 1 - 100 Employee
• Founder ETT Club

  • Apr 2020 - Present


World Gourmet Society

• Founder

  • Apr 2010 - Present

  The World Gourmet Society (WGS) is an international platform for gourmets and food enthusiasts that started out on LinkedIn. WGS currently has over 23,000 members worldwide and is the largest group of its kind. In May 2013, we launched the WGS website, www.world-gourmet-society.com, with the mission of discovering new culinary landscapes around the globe. From Michelin-starred chefs to food writers and enthusiasts, WGS members come from all backgrounds, and are encouraged to create a personalized Gourmet Profile detailing their culinary experiences for other WGS members to explore. Membership applications must be supported by other members to be approved. www.world-gourmet-society.com Show less



UBM plc

• United Kingdom
• Events Services
• 200 - 300 Employee

• Group Portfolio Director - Food

  • Aug 2012 - Dec 2014

  As Portfolio Director for UBM’s Food Ingredients portfolio, I was responsible for managing and developing 12 B2B trade shows (in Brazil, China, Indonesia, Thailand, India, Germany, France among other locations), over 20 conferences, one online portal, and one magazine globally. Started in 1986 in the Netherlands, the Food Ingredients portfolio is the largest of its kind in the world to cover food, health, nutrition, and wellness ingredients and much more besides. UBM is the second largest event organizer in the world. Under my leadership, four new trade shows were launched in two years, while the portfolio grew by 10% annually. The flagship show was also rated as the best of 300 shows in terms of customer satisfaction, as the result of an event content and feature strategy. Show less



Reed Exhibitions

• 1 - 100 Employee

• Business Development Director

  • Mar 2010 - Jul 2012

  As Business Development Director at Reed Exhibitions’ HQ, I managed and drove forward new event concepts in the B2B and B2C world, primarily in China. This included creating new event concepts, budgeting, and building relationships with key accounts. I also oversaw the potential to create global internal synergies and acted as a global facilitator and manager to establish virtual cross-border teams to execute specific projects.

• e-Business Development Director

  • Apr 2009 - Jul 2012

  As e-Business Development Director at Reed Exhibitions, I worked together with the local teams to manage and develop the global e-business strategy, focusing on Far East Asia and Central Europe. This included a series of training sessions and workshops to transfer e-business expertise and translate the commercial e-strategy to a product level for local businesses. I analysed commercial business models in the digital world and replicated the results to different industry sectors in multiple regions.I was also responsible for a range of new business development projects in our Greater China business. Show less

• e-Business Manager

  • Mar 2007 - Apr 2009

  As e-Business Manager of Reed Exhibitions, I supported the RX business units worldwide in a range of projects. I developed the RX e-Business Group to bring together online peers across RX worldwide, to share best practice cases and to transfer knowledge between the regions.I defined standards for over 500 websites, including guidelines for SEO, basic functionalities, screen design, usability and communication standards.To measure website performance of RX’s online activities, I managed a project to develop a dashboard report which brought together online KPIs and commercial figures from over 500 websites, from over 30 countries, and from a range of different platforms into one consistent reporting matrix. Show less



Reed Exhibitions Deutschland GmbH

• New Media Director for Germany/Switzerland

  • Nov 2000 - Dec 2006

  As New Media Director for Reed Exhibitions, I developed and managed the online department, defining and implementing the company’s first commercial e-business strategy in Central Europe. I supported RX’s German and Swiss Business Units to develop new business models and enhance their marketing activities with new technologies. I also worked closely with HQ to assist them in the development of a global online platform. I increased web traffic by a factor of ten between 2000 and 2004. I also managed single projects, such as a 3D image project, the development of an event ticket tool, and SEO projects. Show less



Messe Frankfurt

• Germany
• 1 - 100 Employee

• Online Product Manager

  • Nov 1999 - Nov 2000

  Reporting to the Manager of New Media, my role was to assist individual show teams to develop and launch their show websites and to co-ordinate communication and activities between the New Media and IT departments. I created an “online style guide” to embed the corporate identity of Messe Frankfurt online – which they used for over eight years. Alongside this, I worked on a project with Bertelsmann to create online industry portals. Reporting to the Manager of New Media, my role was to assist individual show teams to develop and launch their show websites and to co-ordinate communication and activities between the New Media and IT departments. I created an “online style guide” to embed the corporate identity of Messe Frankfurt online – which they used for over eight years. Alongside this, I worked on a project with Bertelsmann to create online industry portals.



ICC-Web

• Founder and General Manager

  • Nov 1998 - Nov 1999

  Responsibilities included: - Acquisition of new customers - Key account management - Project management - Management of five contractors Customers: - Messe Frankfurt - Bertelsmann - Blue Byte - Entega - Blumenpost (one of the first online shop systems) - IS Software - Deutsche Spielcasinos Responsibilities included: - Acquisition of new customers - Key account management - Project management - Management of five contractors Customers: - Messe Frankfurt - Bertelsmann - Blue Byte - Entega - Blumenpost (one of the first online shop systems) - IS Software - Deutsche Spielcasinos