Matthias Wenny
Head of Global Music Marketing at Red Bull- Claim this Profile
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Bio
Experience
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Head of Global Music Marketing
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Aug 2022 - Present
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Head of Culture Marketing Austria
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May 2016 - Jul 2022
Teamlead Culture Marketing at Red Bull Austria.Strategic planning of marketing initiatives in music & streetdance.Creation of new formats & stories. Artist relation & industry cooperations.Selected projects:Red Bull Jukebox (creation & piloting in 2021), Red Bull Symphonic (2022, creation & piloting in 2020), Red Bull BC One World Final 2020, Red Bull Soundclash 2018, Red Bull BC One Cypher/Camp 2017-2022, Red Bull Dance Your Style 2019 & 2021, Red Bull Music Festival 2019, Red Bull Konzertspektakel 2017 + 2019, Red Bull Music Academy Weekender 2017 etc.Selected talent worked with:Camo & Krooked, Carl Craig, Cro, Giorgio Moroder, Lil Zoo, Kruder & Dorfmeister, Lena, Mark Forster, Mathea, Pizzera & Jaus, Seiler & Speer, Raf Camora, The BossHoss, Yung Hurn etc. Show less
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Erlebnismarketing GmbH
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Austria
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Advertising Services
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1 - 100 Employee
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Customer Experience Creator
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2015 - 2016
Creation/concept for events & live-experiences, storytelling.Dramaturgy, production, staging, script & direction.
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Project Manager
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2008 - 2015
Project lead & key account management for corporate-, B2B- & B2C events.
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Education
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FH Kufstein Tirol – University of Applied Sciences
Magister (FH), Sport-, Kultur- & Eventmanagement
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