Experience

Nivel Parts and Manufacturing

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Senior Director of Sales

  • Feb 2023 - Present

  Jacksonville, Florida, United States

• Director of Sales and Operations

  • Nov 2019 - Present

  Jacksonville, Florida Area - Business Planning, Annual Planning, Sales Planning - Sales Operations - Sales - Data Analytics - Management Experience - Compensation Design - Defining KPIs to evaluate sales profitability and productivity



LIFEAID Beverage Company, LLC

• Manager of Sale Planning & Analysis

  • Jan 2018 - Nov 2019

  Jacksonville, Florida Area My Job title says Sales Planning and Analytics, which is true and about 75% of what I do at LIFEAID Beverage Company. I work with almost all departments within the company and look at ways to improve processes and strategies. As part of the senior management team I'm an integral part in strategy development and provide lots of insights into sales and marketing improvements. I developed our Business Intelligence (BI) program arming the sales rep with powerful data to boost sales and… Show more My Job title says Sales Planning and Analytics, which is true and about 75% of what I do at LIFEAID Beverage Company. I work with almost all departments within the company and look at ways to improve processes and strategies. As part of the senior management team I'm an integral part in strategy development and provide lots of insights into sales and marketing improvements. I developed our Business Intelligence (BI) program arming the sales rep with powerful data to boost sales and providing the exec team with insights to business strategy shifts. I helped our merchandise team streamline ordering and introduced the Open to Buy model to manage sales and inventory planning. During quarterly board meetings I present all sales updates and also provide lots of information to any investing partners in the due diligence process. I really enjoy the small company work life balance, actions are quickly taken and process can quickly be made. I recently move to Jacksonville Florida and work from home now which is a first for me but has been really productive and rewarding. LifeAid Beverage Company is a start up company producing Supplemental Health Beverages. All beverages are engineered for a specific purpose and the natural supplements reflect the purpose. No Artificial sugars are added to the drinks. FITAID is the most popular drink designed for post work out recovery. The unique flavor profiles are driven by the key ingredients in each drink. Check out the full line at https://www.lifeaidbevco.com/ Show less



West Marine

• United States
• Retail
• 700 & Above Employee

• Senior Wholesale Pricing and Merchandise Manager

  • May 2015 - Jan 2018

  Watsonville, CA Optimizing Business 2 Business Pricing strategies. Improve customer shopping experience through targeted assortments in specific locations. Create strategies around online adoption, vendor partnerships for marketing, and profitable price reductions. Develop business improvements to optimize division profitability. Part of Senior Leadership team for Division.

• Merchandise Planner - Inventory & Financial Planning

  • Jul 2011 - May 2015

  Watsonville, CA I was responsible for $180MM in business. I did financial and inventory planning for 3 departments. Financial planning included department specific Sales, Margin Dollars and Margin Rate forecasting by week down to Class level detail. Also included was inventory planning, modeling out inventory flow and stock on hand to support sales for very seasonal business. I managed receipt, turn, GMROI, and OTB planning. The categories I managed had different seasonalities and inventory needs. One… Show more I was responsible for $180MM in business. I did financial and inventory planning for 3 departments. Financial planning included department specific Sales, Margin Dollars and Margin Rate forecasting by week down to Class level detail. Also included was inventory planning, modeling out inventory flow and stock on hand to support sales for very seasonal business. I managed receipt, turn, GMROI, and OTB planning. The categories I managed had different seasonalities and inventory needs. One Category had a seasonal spring spike that is weather depended (sales will go from couple $100K/week to multiple million/week from one week to the next). Another department was more fashionable and had style changes throughout the year making EOL management very important. A lot of my business was import as well with over 120 lead time. To keep my inventory in check I would work on assortment rationalizations and improving the customer shopping experience through the products offered at the store level. This was my first management position. I would have 2 full time employees working for me and at times would have up to 4 people working for me as I trained them up to be functional.

• Replenishment Analyst - Procurement

  • Nov 2009 - Jul 2011

  This is truly a "you can't ever get it right" job. As the Replenishment Analyst I was ultimately responsible for purchasing products from vendors for our Warehouses and furthermore replenishment from our Warehouses to our 250+ stores nationwide (and international). I was procuring inventory for 3 different business divisions (E-Commerce, Whole Sale, and Store Retail). I worked on sku level forecasting at the store level. I managed over 50K skus and bought roughly 50MM in inventory annually… Show more This is truly a "you can't ever get it right" job. As the Replenishment Analyst I was ultimately responsible for purchasing products from vendors for our Warehouses and furthermore replenishment from our Warehouses to our 250+ stores nationwide (and international). I was procuring inventory for 3 different business divisions (E-Commerce, Whole Sale, and Store Retail). I worked on sku level forecasting at the store level. I managed over 50K skus and bought roughly 50MM in inventory annually. Inventory management, Product Forecasting, Purchasing.

• Assistant Category Manager (Assistant Buyer)

  • Sep 2007 - Nov 2009

  As the Assistant Buyer I was working on a lot of tactical/executive work. I had to make sure the team kept running and was the glue for our team of 4. I often met with Vendors and participated in Contract Negotiations, dealt with Vendor Relations, worked on strategic Promotions and their execution. My sailing background gave me insight into Product selection & procurement. The Marine industry is very price sensitive and I would often work on refining our Pricing strategies and how we went to… Show more As the Assistant Buyer I was working on a lot of tactical/executive work. I had to make sure the team kept running and was the glue for our team of 4. I often met with Vendors and participated in Contract Negotiations, dealt with Vendor Relations, worked on strategic Promotions and their execution. My sailing background gave me insight into Product selection & procurement. The Marine industry is very price sensitive and I would often work on refining our Pricing strategies and how we went to market. For more than a year I worked as the buyer as we had a vacant spot in the buyer role on the team.



Conestoga-Rovers & Associates (CRA), A GHD Company

• Canada
• Civil Engineering
• 200 - 300 Employee

• Staff Geologist

  • Sep 2006 - Sep 2007

  Field Supervisor, Field Safety Officer, Report Preperation, Project Planning. I managed field work for the Shell division of CRA. I would work with the PGs to schedule and execute field work to advance testing and remediation for ongoing projects. From getting permits, to hiring drilling companies, to sampling and scheduling lab work, I did it all. While in the field I would supervise the drilling team and any other site personal. Held safety meetings before the job to discuss dangers… Show more Field Supervisor, Field Safety Officer, Report Preperation, Project Planning. I managed field work for the Shell division of CRA. I would work with the PGs to schedule and execute field work to advance testing and remediation for ongoing projects. From getting permits, to hiring drilling companies, to sampling and scheduling lab work, I did it all. While in the field I would supervise the drilling team and any other site personal. Held safety meetings before the job to discuss dangers of the job area and the job itself. Collected samples as well as supervised drilling and destruction of wells. Collected soil, water, and vapor samples. I was in the field all the time and learned a lot about time management, field management, working with different personalities (drillers), county inspectors, and the various PGs I was working with. Show less



University of California, Santa Cruz

• United States
• Higher Education
• 700 & Above Employee

• Sailing Instructor

  • Jul 2006 - Sep 2006

  Instructed safe boating and sailing. Taught both Kids and Adult Classes.