Experience

LeadFactory GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Co-Founder and Senior Partner

  • Jun 2013 - Present

  Incredibly much has happened in the last eight years. With Via Consulting, my team and I have in the meantime successfully grown into an established sparring partner for companies that are willing to think outside the box in order to reach their goals and understand self-disruption as a constituent component. For anyone who wants to make the leap into entrepreneurship: Yes, with a lot of spirit, commitment and the willingness to work it up the hard way, I think it's a great opportunity for anyone with ambitions and an enterprising personality to realize themselves. In any case, success has proven us right and in June 2013 it was about time to do the next step. Together with my business partner, Dr. Michael Breyer, I founded B2B LeadFactory GmbH, in which Via Consulting was merged. In the meantime, we have built up one of the largest cross-sector decision-maker databases with more than 2.3 million contacts in 1.3 million companies. With the experience from more than 1,000 B2B customer projects, we help B2B companies with our AI-based methodology to do more, faster and better business in a sustainable and projectable way. As Managing Partner my responsibilities range from inspiring and guiding our Professional Services Department on a day-to-day basis to cultivating lasting relationship with senior clients—from owning a strategic vision to compelling clients to action and building business success stories. An essential part of my work on this is to provide leadership, motivating the team to contribute actively to our vision. In that sense, I understand myself as a major contributor to the growth of our company, both internally and externally. Together with my case teams, I am responsible for defining innovative strategies and achieving results, managing key internal processes such as training, recruitment and coaching, and act as a thought leader for digital transformation and ai-based business processes. Show less



Via Consulting & Services GmbH

• Berlin Area, Germany

• Executive Managing Director

  • Jul 2008 - Jun 2013

  I think it is a fundamental management virtue to question and reinvent oneself at the right time - before others do. After about 15 years of professional experience, I decided in 2005 to take the plunge and start my own business. - What drives me? Of course, the last few years have been very rewarding and I was able to grow professionally and personally in a way that I certainly could not have imagined at the beginning of my career. What attracts me, however, is to take things into my own hands and help our customers to become better - beyond mainstream thinking and daily routine. Exactly with this goal I founded Via Consulting & Services GmbH. We specialize in the strategic growth, transformation and operational coaching of management, marketing and sales teams for future-oriented industries. We are a team of 12 enthusiastic and innovative sales and marketing professionals with strong project management skills, clear strategic thinking and deep operational experience. Our team has excellent, proven capabilities to identify operational vulnerabilities and optimize performance through the implementation of best-in-class processes. Our key goal is to pragmatically synchronize the four dimensions of transformation - content, processes, tools and people - and drive them to measurable and sustainable innovations. The successful establishment, restructuring and expansion of international sales structures through edge-cutting market strategies is just as much a part of our competencies as the successful combination, evolution and management of multifunctional teams in order to exceed original goals. ► 24% annual growth with improved profitability for a €350m telecommunications company ► 29% annual growth and record profitability for a 75m € industrial automation company. ► 45% annual growth with improved profitability for an entrepreneurial online business. ► 14% annual growth for this €30m start-up that previously experienced multi-year double-digit revenue declines Show less



VERISIGN

• United States
• Technology, Information and Internet
• 700 & Above Employee

• EMEA Marketing Director

  • Jan 2007 - Jun 2008

  You always see yourself twice in your life... A lucky reunion with a former colleague from my time in Rome a few weeks ago opened up a new job opportunity - with the unique chance to build something from scratch and work in the context of an established, global organization. I'm happily going to accept this new challenge, because it gives me the chance to learn something new and at the same time fully contribute the expertise from my previous positions. As the EMEA Marketing Director I report directly to the CMO and serve as a member of the EMEA Senior Leadership Team. My role works closely with the other EMEA commercial leaders, as well as product development, to provide vision, guide strategy and oversee execution across marketing disciplines for our organization. Together with a team of 17 co-workers, I’m responsible to maximize the growth, development and ROI of the organization’s marketing activities and to identify and capitalize on the most advantageous business opportunities. We develop these growth strategies through expert use of VoC-discussions to discern customer segments, economics and competitive dynamics. Working on essential initiatives, I engage and lead the product marketing team to develop compelling campaigns that are executed with excellence to address a variety of customer-centric programs across the portfolio and regional verticals. MAJOR ACCOMPLISHMENTS ► Delivered 53% lift in Sales Qualified Opportunities, resulting in 120% of goal, through a series of targeted campaigns ► Managed a wide range of budgets generating a high return on spend, driving cross-channel programs via 3rd party brands such as Forbes, Fortune, DemandBase, HBR ► Improved conversion rate by 23% for Sales Accepted Leads to Opportunities YOY, demonstrating lead quality, sales partnership and metric based decision making ► Contributed to 18% increase in website traffic, increasing engagement and exposure to new targeted contacts Show less



Wacom Europe GmbH

• Germany
• Computer Hardware Manufacturing
• 100 - 200 Employee

• EMEA Business Development Director

  • Jan 2006 - Dec 2006

  Over the past four years, I've experienced a lot of new things, had the good fortune to meet extraordinary people, and am proud to have helped develop and implement some pretty brilliant ideas. And I think this is a good time now to start something new. As EMEA Business Development Director, I am responsible to harness and strengthen WACOM's operational growth across the EMEA region, targeting leading companies across multiple industries, fostering relationships with key decision makers and helping to set the structures in place to secure sales momentum, aligning the business with our longterm market strategy. In this role, I am a member of the extended management team and lead a team of 28 employees. Major Achievements ► Achieved 187% quota attainment over two years with 66% quota increase ► Created metrics-driven best practices during team growth phase ► Generated and maintained sales tactics training program as a member of the management task force ► Cultivated relationships to form strategic alliances within the CAD/CAM ecosystem; from manufacturers to resellers, software developers to users Show less



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Marketing Communications D-A-CH

  • Jan 2003 - Dec 2005

  Did I already say that I like new challenges? ;) Through a project I did in my previous position for Hewlett-Packard, I was offered the chance to join HP directly. Not an easy decision, but in the end the new opportunities to work for an international company and the proverbial "HP-Way" of employee enablement and team spirit convinced me. In the newly created role as Head of Marketing Communications for Germany, Austria and Switzerland I am part of the senior management team, leading and developing a team of 9 professionals within the "Enterprise Accounts Organization". Together with my team my main tasks are to develop and implement the marcom and brand strategy for the region, to ensure consistency in messaging, tone of voice, and adherence to the visual brand guidelines, to organize events, sponsoring, and speaker opportunities, as well as to plan and control an eight-digit budget and evaluate on return on investment to measure the effectiveness of our initiatives. Major Achievements ► Initiated and Implemented first automated direct marketing and tele prospecting workflows and standards, delivering more than 2,200 marketing qualified leads in the first year ► Drove adoption of marketing best practices to transform lead-gen processes and put ‘insights’ at the center of sales and marketing activities ► Pioneered and oversaw the development of an award-winning CAD/CAM marketing program, which was pivotal in HP's successful development of the German-speaking market ► Initiated a year-long sales campaign, "Imagine", focused of emerging e-technology and coordinated all supporting communications, which led to 10 percent year-over-year business growth ► Led and managed all aspects of a regional sales engagement and training initiative, which resulted in exceeding our objectives for engagement by 31 percent and proficiency by 27 percent ► Championed four times the overall CeBIT communications program Show less



Spektrum Consulting GmbH

• Stuttgart Area, Germany

• Marketing and Sales Training Manager

  • Jul 2001 - Dec 2002

  Business marriage! Since July 1st, "Imprimatur" has become part of "Spektrum Consulting GmbH" and I am looking very much forward to my new challenge as marketing and training manager of this new organization, where I am leading a team of ten consultants to develop and implement forward-looking sales and marketing solutions for international markets. At the same time, I am responsible for driving the growth of new international business segments and further developing the skill set and performance standards of our sales staff through regular training sessions. MAJOR ACCOMPLISHMENTS ► Developed and executed go-to-market plan and sales practices for medium-seized target companies that contributed to exceeding our annual revenue target by 32% ► 45% increase in orders from installed base through introduction of new consulting portfolio ► Integral member of company leadership team that drove upwards of €8.2 million in marketing-generated opportunities Show less



Imprimatur Advertising GmbH

• Stuttgart Area, Germany

• Marketing Consultant

  • Dec 1999 - Jun 2001

  As a Consultant for a Stuttgart advertising agency, I am responsible to assess, analyze and plan marketing and public relations strategies and solutions for our key accounts from the industrial and high-tech sector. MAJOR ACCOMPLISHMENTS ► Consulted for 20+ brand and agency clients – including three DAX companies – helping them understand how to improve their media mix to drive business objectives ► Managed cross-functional teams to deliver a variety of key account projects and deliverables which resulted in an increase of 17% in anuual turnover ► Wireframed, communicated, and directed content creation efforts across multiple teams, including consulting, design, development, copywriting, and video production Show less