Matthew Wingblad

Customer Success Manager at Impel
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Certified Associate in Project Management (CAPM)
    Project Management Institute
    Jan, 2020
    - Nov, 2024

Experience

  • Impel
    • United States
    • Software Development
    • 100 - 200 Employee
    • Customer Success Manager
      • Oct 2020 - Present

      * Impel, formerly SpinCar, offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. * Primary point of contact for all issues, questions, and concerns for 170+ dealers in the Midwest * Provides customer insights and consultation frequent reviews and in-person meetings * Train dealership personnel on usage for all of our SaaS & AI products * Collaborate with dealers using customer insights to explore new features, functionality, and enhancements Show less

  • Automotive Solutions by Maritz
    • Marketing Services
    • 1 - 100 Employee
    • Consultant - Loyalty Programs
      • May 2018 - Oct 2020

      • Conduct staff training, oversee implementation, and administration/maintenance of General Motors’ web-based customer loyalty program in territory across 7 states with 101 sites. The program enables dealerships to increase sales and ensure customer retention, generating over $270M worth of points for customers to use at dealerships towards vehicle, service, and parts purchases • Leverage analytical skills to measure and communicate effectiveness of the loyalty program to management of dealerships, zones, and regions • Present program information to leadership, sales, and after sales teams through in-person and web-based training, focusing on program operations, retention, implementation and best practices • As account manager, act as resource for dealership personnel with troubleshooting program issues, including reviewing operation procedures with employees 1:1 and reviewing practice cases Show less

  • GP Strategies Corporation
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Hyundai Dealership Evaluator
      • Aug 2019 - Dec 2019

      • Managed territory of 50 dealerships in IL and WI to audit and evaluate the dealerships’ sales, service and parts facilities, systems, and in-house tools to determine and codify best practices • Provided audit reports along with photographic evidence to ensure the Hyundai standard is met • Managed territory of 50 dealerships in IL and WI to audit and evaluate the dealerships’ sales, service and parts facilities, systems, and in-house tools to determine and codify best practices • Provided audit reports along with photographic evidence to ensure the Hyundai standard is met

  • Blackstone Group
    • United States
    • Market Research
    • 100 - 200 Employee
    • Project Coordinator - Research Projects
      • Aug 2016 - Nov 2017

      • Managed full project lifecycle for up to 5 concurrent projects at any given time, including identifying requirements, establishing timelines, providing milestone updates, and presenting results to clients in the automotive, energy, healthcare, and tools/hardware industries • Produced social media engagement report in collaboration with the Federal Reserve using Brandwatch to track trending financial topics, leading to securing contract renewal • Participated in Toyota consumer segmentation research project • Monitored projects in the field, including tracking key milestones, performing quality assurance processes, and removing barriers to successful completion of projects • Performed in-depth reporting and provided actionable insights using qualitative and quantitative market research methods Show less

  • Cigna Healthcare
    • Hospitals and Health Care
    • 700 & Above Employee
    • Project Coordinator - Campaign Testing
      • Feb 2015 - Aug 2016

      • Managed Medicare enrollment competitive intelligence project; selected and managed team, developed scope of project, established timeline, delivered final report • Conducted market trend research and competitive analysis of comparable plans on the market, leveraging the data to provide valuable insight on annual enrollment modeling • Participated in development of Medicare Annual Election Period modeling, provided predictive performance related to marketing campaigns • Tracked Cigna Medicare market share and reported results to management Show less

  • Dollar General
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing and Financial Analyst
      • May 2010 - Aug 2013

      • Managed national marketing budget of $40M, including forecasting expenditures and tracking advertising revenue on monthly, quarterly and annual basis for all departments • Tested vendor rebate system used by buyers and trained staff across 20+ departments • Collected and analyzed data to create financial reports for corporate decision-making • Successfully recovered $1.2M in delinquent payments by obtaining bill-back amounts to vendors for private label work orders • Identified inefficiencies in reporting and forecasting, allowing marketing team to forecast more accurately, and provide transparency in current financial standings Show less

Education

  • Central Michigan University
    Master of Science (MS), Administration
    2013 - 2014
  • Saginaw Valley State University
    Bachelor of Professional Accountancy, Accounting
    2001 - 2007
  • Saginaw Valley State University
    Bachelor of Business Administration (B.B.A.), Finance, General
    2001 - 2007
  • The University of Georgia
    Principles of Market Research Certificate, Market Research
    2014 - 2015

Community

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