Experience

SMG

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Jan 2020 - Present

  Managed several key aspects of National Life Group’s LifeChanger of the Year program, including stakeholder research and outreach, website management, social media strategy, email marketing, and surprise event logistics. Used organic and paid content to double the number of nominations received for LifeChanger of the Year through social media. Expanded HMEA’s LinkedIn following by 18 percent from year-to-year through daily content and graphics. Trained interns on stakeholder research, social media, and campaign reporting. Maintained positive client relations through weekly calls, daily email communication, and campaign reporting. Show less



Conover + Gould Strategy Group

• United States
• Public Relations and Communications
• 1 - 100 Employee

• Public Relations Associate

  • May 2016 - Dec 2019

  Managed several key aspects of National Life Group’s LifeChanger of the Yearprogram, including stakeholder research and outreach, website development and management, social media, and email marketing.Collaborated with team to drive 18,000+ online comments for the 2018-2019 LifeChanger of the Year program cycle.Developed social media strategy for HMEA, including editorial calendar and content.Maintained positive client relations through weekly calls, daily email communication, and campaign reporting.Trained interns on stakeholder research, media relations and social media. Show less

• Strategic Communications Intern

  • Sep 2015 - May 2016

  Assisted with several aspects of National Life Group's LifeChanger of the Year program, including website management, scheduling social media and email content, and compiling media lists.Wrote promotional stakeholder emails for National Life Group’s Main Streets Across America campaign that generated 15,000+ blog views within first 24 hours of campaign launch.Recorded meeting notes for supervisors and clients on weekly status calls.



2b entertainment

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicity Intern

  • Jan 2015 - Apr 2015

  Supported media outreach for 15 clients by maintaining databases of 12,000+ contacts, updating tour calendars and press reports, and tracking/making clips of press coverage. Assisted supervisors with pitching process for acts such as OK Go, The Offspring, The Band Perry and Madonna by conducting online research and building media lists using Cision. Carried out all administrative duties, including answering phones, making photocopies and greeting visitors. Supported media outreach for 15 clients by maintaining databases of 12,000+ contacts, updating tour calendars and press reports, and tracking/making clips of press coverage. Assisted supervisors with pitching process for acts such as OK Go, The Offspring, The Band Perry and Madonna by conducting online research and building media lists using Cision. Carried out all administrative duties, including answering phones, making photocopies and greeting visitors.



Lionbridge

• United States
• Translation and Localization
• 700 & Above Employee

• Marketing Intern

  • May 2014 - Dec 2014

  Developed B2B email lists to support lead generation. Reorganized online assets and rewrote website copy to align more closely with sales/content marketing funnel. Created Google Analytics reports summarizing web traffic. Developed B2B email lists to support lead generation. Reorganized online assets and rewrote website copy to align more closely with sales/content marketing funnel. Created Google Analytics reports summarizing web traffic.



Five Cent Sound Magazine

• Boston, MA

• Staff Writer

  • Sep 2012 - Dec 2014

  Wrote album reviews and articles for the Entertainment and Culture section. Wrote album reviews and articles for the Entertainment and Culture section.



CerconeBrown

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jan 2014 - May 2014

  Drafted media lists and kept track of press coverage for agency clients, including Backyard Farms and Decluttr. Created and scheduled Twitter content for Backyard Farms and Decluttr. Researched promotional opportunities for Backyard Farms to implement experiential marketing campaigns. Carried out administrative duties as needed. Drafted media lists and kept track of press coverage for agency clients, including Backyard Farms and Decluttr. Created and scheduled Twitter content for Backyard Farms and Decluttr. Researched promotional opportunities for Backyard Farms to implement experiential marketing campaigns. Carried out administrative duties as needed.



Panera Bread

• United States
• Restaurants
• 700 & Above Employee

• Cashier

  • Jan 2013 - Oct 2013

  Assisted with the day-to-day functions of the store by handling cash transactions and serving customers. Explained the Panera Cares mission of helping customers who struggled with food insecurity and hunger. Assisted with the day-to-day functions of the store by handling cash transactions and serving customers. Explained the Panera Cares mission of helping customers who struggled with food insecurity and hunger.