Matthew Vinson

Director of Digital Marketing at Visit Dallas
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, US
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Melina Canellas

I had the pleasure to work with Matt at Daytona International Speedway. He was my co-lead on two large scale projects, our website redesign and mobile app redesign. Matt’s knowledge of development processes, digital marketing and how to market them to race fans really helped those two projects soar. Matt has very innovative ideas in the digital space and he is able to execute innovative on time on budget. Matt is able to transition in his role from digital strategy to running a pre-race at an event to working with his digital team for social posts. He has the ability to multitask and lead a team with ease in a fast paced environment. I recommend Matt for any role where he can move his career further with his driven attitude and digital expertise.

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Credentials

  • Professional in Destination Management
    Destinations International
    Jul, 2023
    - Sep, 2024

Experience

  • Visit Dallas
    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Apr 2023 - Present
  • Monumental Sports & Entertainment
    • United States
    • Spectator Sports
    • 500 - 600 Employee
    • Sr. Director of Digital Marketing
      • Jul 2022 - Jan 2023

      Sr. Director of Digital Marketing for the Washington Mystics (WNBA) and Capital City Go-Go (NBA G League)

    • Director of Digital Marketing
      • Jul 2021 - Jul 2022

      Director of Digital Marketing for the Washington Mystics (WNBA) and Capital City Go-Go (NBA G League)

  • NASCAR
    • Spectator Sports
    • 700 & Above Employee
    • Director of Track Marketing, Southeast Region
      • Jun 2020 - Jul 2021
  • Daytona International Speedway
    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Director of Digital Marketing
      • May 2017 - Jun 2020

    • Senior Manager, Digital Strategy
      • Dec 2015 - Apr 2017

    • Digital Marketing Manager
      • Feb 2014 - Dec 2015

  • High Five Marketing, Inc.
    • United States
    • Advertising Services
    • Digital Coordinator
      • Feb 2012 - Feb 2014
  • DeVos Sport Business Management Program at UCF
    • Graduate Assistant
      • Mar 2011 - Dec 2011
  • University of Central Florida
    • United States
    • Higher Education
    • 700 & Above Employee
    • Athletics Event and Facilities Operations
      • Mar 2011 - Jun 2011
  • Orlando Magic
    • United States
    • Spectator Sports
    • 400 - 500 Employee
    • Box Office Representative
      • Oct 2010 - Feb 2011
  • Lockheed Martin
    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Process Engineer and Technical Writing Intern
      • Jun 2008 - Dec 2009
    • Athletics Events and Facilities
      • Feb 2008 - May 2008

Education

  • University of Central Florida
    Sport Business Management and Business Administration, Sport Business Management
    2010 - 2011
  • University of Central Florida
    Engineering Technology, Mechanical Design and Operations
    2006 - 2009

Community

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