Experience

LinearB

• United States
• Software Development
• 1 - 100 Employee

• CMO

  • Nov 2022 - Present

  San Francisco Bay Area Over 3,000 engineering leaders worldwide trust LinearB to continuously improve their team's operational efficiency and align R&D investments to business goals. The LinearB platform goes beyond passive engineering metrics to build workflow automation that improves dev team performance. This results in automating the active improvement of engineering operations and translating R&D data into quantifiable business impact. Backed by Battery, Tribe, and Salesforce Ventures.



Mattermost

• United States
• Software Development
• 100 - 200 Employee

• Vice President of Marketing

  • Mar 2021 - Nov 2022

  San Francisco Bay Area Led the global marketing function for the leader in open-source collaboration solutions for digital operations. Built the team and practice to help the world build better software by aligning teams, tools, and processes across the entire development lifecycle. During my tenure, Mattermost grew to power over 800,000 workspaces worldwide with the support of over 4,000 contributors from across the developer community. We sold to over 800 customers, including Samsung, Nasdaq, SAP… Show more Led the global marketing function for the leader in open-source collaboration solutions for digital operations. Built the team and practice to help the world build better software by aligning teams, tools, and processes across the entire development lifecycle. During my tenure, Mattermost grew to power over 800,000 workspaces worldwide with the support of over 4,000 contributors from across the developer community. We sold to over 800 customers, including Samsung, Nasdaq, SAP, European Parliament, and the United States Air Force. Backed by Redpoint, Y Combinator, Battery, and S28. Show less



Nylas

• United States
• Software Development
• 100 - 200 Employee

• Vice President of Marketing

  • Jan 2019 - Mar 2021

  San Francisco Bay Area Led the global marketing function for the pioneer and leading provider of productivity infrastructure solutions for modern software. Built the Marketing practice inclusive of growth/digital marketing, product marketing, solutions marketing, developer relations, communications (PR/AR/MR), sales enablement, operations, administration, creative, brand, and analytics. Repositioned company and created new market category (Productivity Infrastructure) and delivered > 4x top-line… Show more Led the global marketing function for the pioneer and leading provider of productivity infrastructure solutions for modern software. Built the Marketing practice inclusive of growth/digital marketing, product marketing, solutions marketing, developer relations, communications (PR/AR/MR), sales enablement, operations, administration, creative, brand, and analytics. Repositioned company and created new market category (Productivity Infrastructure) and delivered > 4x top-line revenue growth via a product-led growth motion that targeted developers and drove bottom's up adoption across SMB, Mid-Market, and Enterprise segments. Championed a data-oriented culture that validated every marketing activity against the impact on quantifiable KPIs and guided the company to rapid growth (10x traffic, 4x conversion rates, 6x lead/mql/opportunity volume YoY). Increased Average Sales Price 8x through refactored pricing, packaging, and commercial model. Achieved a 95% voluntary employee retention rate and led the organization as defined by team performance against OKRs and employee engagement. Backed by Spark Capital, 8VC, Tiger Global, and Citi Ventures. Show less



Moogsoft

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • Feb 2016 - Dec 2018

  San Francisco Bay Area Acquired by Dell Inc. Led the global marketing function at one of the most exciting and rapidly-growing enterprise software start-ups in Silicon Valley. Responsible for developing the overall marketing strategy for Moogsoft, directing a team of marketing experts that execute across the full stack of paid, owned, and earned media channels to deliver business results through the entire customer lifecycle. Positioned the company as the leader and pioneer in a new market… Show more Acquired by Dell Inc. Led the global marketing function at one of the most exciting and rapidly-growing enterprise software start-ups in Silicon Valley. Responsible for developing the overall marketing strategy for Moogsoft, directing a team of marketing experts that execute across the full stack of paid, owned, and earned media channels to deliver business results through the entire customer lifecycle. Positioned the company as the leader and pioneer in a new market category (AIOps). Drove rapid-growth from Series B through D stages, receiving ~ $100M in venture funding. Laser-focused on disrupting legacy players, stealing their market share, and reinventing the GTM. Proud leader of the "Happiest Employees" for two years in a row. Backed by Redpoint, Wing VC, Cisco, and Goldman Sachs. Show less



Zappar

• United Kingdom
• Technology, Information and Media
• 1 - 100 Employee

• Board Member

  • Mar 2014 - Mar 2016

  London, United Kingdom Member of Board of Directors for UK-based mobile app developer, specializing in augmented reality and experiential marketing solutions for top global brands including Coca-Cola, Disney, Fox, Warner Bros, Sony, Nissan and more.



Glassdoor

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Director of Online Marketing & SEO

  • Jan 2015 - Feb 2016

  San Francisco Bay Area Acquired by Recruit Holdings. Disrupted a $90B market by helping people find jobs they love and helping employers hire top talent. Drove overall profitability of online business by doubling ARR (and all associated up-funnel KPIs), quadrupling transactions via Glassdoor's self-service line of business, expanding the brand's footprint into international markets, and transforming the company's online marketing team and associated channels into global vehicles for brand awareness… Show more Acquired by Recruit Holdings. Disrupted a $90B market by helping people find jobs they love and helping employers hire top talent. Drove overall profitability of online business by doubling ARR (and all associated up-funnel KPIs), quadrupling transactions via Glassdoor's self-service line of business, expanding the brand's footprint into international markets, and transforming the company's online marketing team and associated channels into global vehicles for brand awareness, customer engagement, lead generation, and e-commerce. Backed by Sutter Hill, Capital G, Battery, and T Rowe Price. Show less



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Manager, Digital Platforms

  • Apr 2012 - Jan 2015

  San Mateo, CA Led high-performing team of 14 marketing and operations specialists for top global digital entertainment brand. Introduced and continually innovated on new marketing modalities and channels, managing cross functional efforts to drive triple digit increases in KPIs at massive scale. Built lifecycle marketing solutions for online businesses from scratch - effectively bringing to market and growing everything from membership marketing platforms to cloud streaming services… Show more Led high-performing team of 14 marketing and operations specialists for top global digital entertainment brand. Introduced and continually innovated on new marketing modalities and channels, managing cross functional efforts to drive triple digit increases in KPIs at massive scale. Built lifecycle marketing solutions for online businesses from scratch - effectively bringing to market and growing everything from membership marketing platforms to cloud streaming services. Dedicated and focused efforts to delivering exceptional experiences to millions of customers every day.

• Head of Community Marketing

  • Nov 2008 - Apr 2012

  Foster City, CA Served as Global Head of Community Marketing department for PlayStation Home, Sony Computer Entertainment’s pioneering social games platform that served millions of consumers across NA, EMEA, and JP markets. Developed innovative digital marketing campaigns to drive business growth and ultimately achieve profitability. Supported the implementation of new business models such as F2P (free-to-play), micro transaction-based games, and in-game advertising. Championed a customer-first… Show more Served as Global Head of Community Marketing department for PlayStation Home, Sony Computer Entertainment’s pioneering social games platform that served millions of consumers across NA, EMEA, and JP markets. Developed innovative digital marketing campaigns to drive business growth and ultimately achieve profitability. Supported the implementation of new business models such as F2P (free-to-play), micro transaction-based games, and in-game advertising. Championed a customer-first business philosophy and consistently surpassed business goals.



NewBay Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor-in-Chief

  • Jan 2006 - Nov 2008

  San Bruno, CA Acquired by Future plc. Guided team of in-house and freelance writers, editors, art directors, photographers, videographers, and production staff for all brand properties. Delivered best-in-class content experiences via print, web, and live events, resulting in increases in total circulation and advertising revenue despite extremely challenging market conditions.



Skullgame.com

• Senior Editor

  • Mar 2004 - Jan 2008

  San Francisco, CA Oversaw content creation and management for online men’s lifestyle site, with strong focus on sports, entertainment, and fashion editorial.