Experience

Worldwide Business with kathy ireland®

• United States
• Media Production
• 1 - 100 Employee

• Senior Marketing Director

  • Jan 2017 - Present

  I am accountable for developing brand recognition with extensive experience shaping engaging campaigns, strategies, and executions that dominate the ultra-competitive marketplace. I oversaw the full brand development process from concept through seamless execution across diverse sales and advertising platforms with integrated, targeted, and consumer-driven strategies across interactive, digital, and traditional channels. I serve as a creative producer on Worldwide Business with Kathy ireland® and Modern Living with Kathy ireland®, creating story treatments, studio and field report scripts, and editing final segments based on client input approval. I produced segments including LG Electronics, Canon BioMedical, James Hardie®, and legendary Shelby Automotive.



Modern Living with kathy ireland®

• United States
• Media Production
• 1 - 100 Employee

• Senior Marketing Director of Modern Living with kathy ireland

  • Jan 2017 - Present

  Modern Living with kathy ireland® is an independently produced television series airing domestically on WE tv as branded content and on Bloomberg Internationally, and taped in our California Studios. Hosted by lifestyle influencer and business mogul Kathy Ireland, the series features the latest in lifestyle and B2C trends, breakthroughs, and solutions, while highlighting companies from around the globe in a unique and credible format. For more about Modern Living with kathy ireland®, visit http://www.modernlivingtv.com and check out the series on social media.



THINK Magazine

• Online Audio and Video Media

• Publisher

  • May 2016 - Jul 2016

  I directed the daily operations of a luxury lifestyle magazine, which offered a local focus with a global outlook. I adroitly managed the creative content and the editorial to create a one-of-a-kind magazine that offered the best in fashion, luxury home design, décor, real estate, travel, and fine dining. I directed the daily operations of a luxury lifestyle magazine, which offered a local focus with a global outlook. I adroitly managed the creative content and the editorial to create a one-of-a-kind magazine that offered the best in fashion, luxury home design, décor, real estate, travel, and fine dining.



International AIDS Empowerment

• Non-profit Organizations
• 1 - 100 Employee

• Director of Operations & Fundraising

  • Sep 2014 - May 2016

  Responsible for maintaining daily office functions, as well as, creating and implementing marketing objectives to increase the overall profit margin for the company. Reported directly to the Executive Director and handled volunteer staff. Responsible for developing strategies and setting policies. Acted as the "face" of the company when meeting and greeting clients. Responsible for a variety of fundraising tasks, including; developing and executing events, direct mail campaigns, hosting fundraising events and cultivating major donors.



The City Magazine El Paso

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Special Projects Director

  • Jul 2013 - Feb 2014

  I operated as an Executive Producer of the City Magazine’s yearly signature event “Best of the City.” I secured sponsorship sales over 100K to orchestrate the physical production of the event. I pitched and sold a ½ hour television special that aired on News channel 9 (NBC affiliate) in conjunction with the event, which contained footage of performing talent and the behind-the-scenes of the physical operations of The City Magazine El Paso. I conceptualized the launch event for The City Magazine Wedding issue with David Tutera as a celebrity guest. I booked all talent and negotiated all production contracts for the event. I was instrumental in creating a sponsorship deck and secured in excess of 80K to offset the production aspects of the event.



Mouth to Mouth Communications

• United Kingdom
• Public Relations and Communications Services

• Vice President of Strategic Business

  • Jan 2011 - Jun 2013

  M2MPR is not a typical corporate PR agency. My role as a brand expert as part of a consortium of award-winning publicists, social media experts, event specialist, and broadcast producers implemented total package team resulting in exemplary driven marketing programs M2MPR is not a typical corporate PR agency. My role as a brand expert as part of a consortium of award-winning publicists, social media experts, event specialist, and broadcast producers implemented total package team resulting in exemplary driven marketing programs



The Event Department

• Events Services

• Vice President of Marketing, Public Relations & Event Services

  • Oct 2008 - Dec 2010

  Production and sales executive for a full service event production and catering firm that specializes in public and private sector events. Create one-of-a kind events for a variety of clients including; high-end commercial brands, entertainment. studio premieres, television wrap parties, private and public events. Maintained celebrity relations. Responsible for creating revenue of 4.5 million annually. Worked on budgets ranging from 25K – 1 million dollars. Managing a complete staff of production executives and kitchen crew. Responsible for management and production orchestration for all events. Created and maintained company website; brand identity vehicles including filtering social media outlets.



David Barton Gym

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP of Marketing/PR and Special Events

  • Oct 2007 - Oct 2008

  Marketing executive overseeing all corporate functions and driving customer strategies for this national premier boutique health club to include: special events and promotions to increase sales and brand awareness. Utilization of solid marketing experience and analysis of customer research resulting in double-digit growth annually. New personal training cost center over-achieved first year earnings target by 100%. Developed and maintained an annual budget of $2.5 million. Defined overall communication strategy and conducted all media buys, including: broadcast, print, and internet. Implemented local and national PR strategies. Worked effectively with external vendors and colleagues to complete projects on time and within budget. Managed senior design staff, agency creative planners, and art directors on all creative design concepts. Prepared and delivered compelling communication vehicles, including ads, annual reports, print collateral, point of purchase exhibit displays, newsletters, web pages, and company presentations. Implemented systems and metrics to achieve quality control, regulate statistics, and evaluate overall performance of marketing campaigns.



Timely Entertainment

• Vice President of Production & Special Events

  • 2005 - 2007

  Executive manager of the docudrama department for a New York based full-service film and television Production Company. Created, pitched, and produced a variety of docudramas dealing with hard-hitting political themes, including “Night Falls fast,” Maintained production budgets from $100K to 500K. Recruited and auditioned casts and hired production crews. Managed locations and physical shoots. Marketed productions to the festival circuit, including the Sundance Film Festival, Cannes, The Palm Springs Film Festival, and film festivals throughout the United States.



Conde Nast

• United States
• Media Production
• 700 & Above Employee

• Senior Special Projects Director

  • Jan 2000 - Jan 2005

  Executive Producer of the GQ Men of the Year Awards and creator of sales and marketing events for Conde Nast’s leading men’s magazine. Secured and maintained four 1.5 million dollar national sponsors. Increased GQ page revenue by 25% for five consecutive years. Maintained a $5 million production budget for the GQ Men of the Year Awards telecast on FOX Television, NBC, and Spike TV. Pitched and secured 25 A-list presenters and honorees. Negotiated contracts to secure musical guests. Conceptualized, pitched, and marketed the GQ Lounge, a sponsor-driven promotional showcase for brands in the top 10 advertising markets that increased annual page revenue by 70 units. Orchestrated nine simultaneous sales events in one weekend for Soho Sharp, a shopping promotion that co-brands GQ with upscale fashion retailers.



Planet Hollywood International

• United States
• Restaurants
• 100 - 200 Employee

• Vice President of Publicity and Promotions

  • 1996 - 2005

  Public relations executive responsible for developing the Planet Hollywood brand domestically and internationally. Opened 86 Planet Hollywood locations in Europe, Asia, Australia, and the United States. Planned and orchestrated million-dollar grand opening celebrations that included appearances by celebrity shareholders. Presided globally over 86 public relations managers. Conducted publicity and promotional outreach for each region, consisting of television, print, radio, on-line, retail, and outdoor advertising. Developed and maintained national partnerships. Executive produced a 30-minute special for each grand opening event.



New Line Cinema LLC

• Senior Publicist

  • 1989 - 1996

  Senior publicist responsible for the implementation of national publicity outreach for 60 New Line Cinema feature films. Planned and executed publicity outreach for “The Mask” with Jim Carrey, “Corrina, Corrina” with Whoopi Goldberg, “Glengarry Glen Ross” with Jack Lemmon, Al Pacino, and Alec Baldwin and “Damage” the last film by Louis Malle. Planned premiere events and coordinated publicity junket in New York and Los Angeles for key talent associate with each film. Pitched theatrical release to all television, print and radio outlets. (1992-1996)Public relations manager responsible for the implementation of the marketing strategies for all New Line Cinema feature film releases. Distributed and implemented publicity and marketing strategies in the 10 Key U.S. markets. Managed the field agencies for these markets. Coordinated national field agency activities for all new productions. (1989-1992)