Vice President Marketing

• Jan 2023 - Present

Head Of Lifecycle & Retention Marketing

• Apr 2022 - Present

◆ Currently developing processes and systems for our Email & Retention program◆ Managing multiple clients in a variety of verticals, including celebrity-backed brands in the DTC space◆ Building robust procedures to improve deliverability with iOS15 & ongoing Gmail spam issues in the industry◆ I lead weekly trainings for all things retention including email segmentation, design best practices, SMS strategy, and more!HIRING: Expanding our design team - PM for details!

Email Manager - REMOTE/CONTRACT (COVID-19)

• Oct 2019 - Present

◆ I played a key role in strategizing short-term and long-term goals for direct web and email marketing. ◆ I drove revenue for our Zero Sugar category (80% incremental to category and 2x category growth) ◆ I managed Klaviyo, Shopify, and social email lists, marketing blasts, and procurement. ◆ I leveraged sales data from multiple sources to analyze, strategize, and provide actionable insights for a niche category. ◆ I teamed up with CMO to oversee new website, account management software, and contractors. ◆ I drove new revenue through e-comm campaigns including a 506% growth for Black Friday/Holiday sales ◆ I led initiatives driving in six figures in revenue (and growing) since starting ◆ I crafted internal communications to our vendors (B2B) Show less

Director

• Aug 2021 - Mar 2022

◆ Responsible for driving over over $1m in email revenue across my client portfolio ◆ I lead and develop a team of Email Campaign managers, including overseeing account strategy, troubleshooting, and active development◆ I continue to develop our retention data strategy, including adjustments and execution with changes from iOS15◆I manage my own portfolio of clients in a variety of verticals, helping generate six-figure attribution from email and SMS◆I assist Mutesix's sales team in strategizing pitches to prospects and lead discussions with prospects on the value of email & SMS Show less

Senior Campaign Manager (L3)

• Apr 2021 - Aug 2021

◆ Routinely manage 6+ clients across a broad variety of verticals, including lifestyle brands, formal wear, plant-based foods, and teeth whitening systems◆ I manage a portfolio that outputs 20%+ in Shopify attribution to email◆ I am a master at automation build-outs and strategy, earning 10%+ in Shopify attribution to email◆ My clients collectively bring in over $250k in total email revenue◆ I lead team trainings over a variety of topics, including analytics & strategy, Email Basics 101, IP warming, and more! Show less

Email Campaign Manager (LVL 2) REMOTE

• Oct 2020 - Apr 2021

◆ I manage multiple clients representing multiple verticals, including consumer packaged goods, home decor, food & beverage, and consumer electronics◆ I am responsible for strategy - including ground build ups - and day-to-day management of email automation flows, campaign planning and execution, and overarching customer retention◆ I set and meet internal standards to drive 20%+ of all e-comm revenue through email and work collaboratively with design, web development, and internal data teams to ensure it happens!◆ I help businesses (big & small) scale up with sound strategy to push customer acquisition and retention◆ Currently responsible for driving ~$75k in revenue a month between 5 clients Show less

Marketing Consultant (REMOTE)

• Sep 2020 - Jan 2021

◆ I assisted in building out SEO strategy for print-industry clients ◆ I audited multiple print clients accounts, both from a CRO and GA standpoint ◆ I assisted in building out SEO strategy for print-industry clients ◆ I audited multiple print clients accounts, both from a CRO and GA standpoint

Digital Marketing Manager

• Jan 2020 - Oct 2020

◆ I operate as a one-person marketing team overseeing all facets of communications, social media (organic/paid), customer journey, web designs, A/B testing, etc.! ◆ I collaborated with a consultant to create a marketing plan from the ground up, including short sprints and long-term strategy. ◆ I curate and create marketing plans for both B2C and B2B (direct hire staffing and facility contracts) ◆ I manage our social accounts, create and drive strategy, and leverage data to increase/boost organic & paid reach, conversions, and followers ◆ I capture and manage potential candidates in the marketing funnel and design and guide their customer journey. ◆ I manage the marketing tech stack, including ActiveCampaign, Google Analytics, Google Tags, YetiText, Conversations, and HootSuite. ◆ I design, copy write, and execute all external and internal communications. ◆ I gathered, scrubbed, and manage a list of over 50,000 candidates for marketing purposes. ◆ I implemented and manage a new marketing budget ◆ I manage sites such as Indeed, LinkedIn, and Google My Business, including recovering accounts and updating all photos, info, and postings. ◆ I optimize all digital channels, including email campaigns and social efforts to maximize conversion, marketing ROI, and business ROI. Show less

Marketing Consultant

• May 2019 - Jul 2019

◆ I developed and drove social media marketing strategy, including paid and organic advertising (B2B). ◆ I directed the complete product lifecycle from ideation to consumer journey exit cycle. ◆ I provided robust analytics of all previous social media efforts and subsequent performance. ◆ I created guidelines and project scope for future social media projects for in-house team. ◆ I developed and drove social media marketing strategy, including paid and organic advertising (B2B). ◆ I directed the complete product lifecycle from ideation to consumer journey exit cycle. ◆ I provided robust analytics of all previous social media efforts and subsequent performance. ◆ I created guidelines and project scope for future social media projects for in-house team.

Retail Experience Center (REC) Coordinator (ETW)

• Apr 2018 - May 2019

◆ I planned and managed annual operation budgets for the Retail Experience Center (REC).◆ I tracked data and created briefs to present to leadership on current and future trends in REC clients.◆ I reviewed and overhauled operation procedures to streamline costs and increase efficiency.

Athlete Squad Manager (ProUnlimited ETW)

• Apr 2018 - May 2019

◆ I set goals and framework for team development, individual growth, and organizational capability.◆ I developed the business case for program expansion into stretch programs and larger opportunities.◆ I provided mentorship to an elite group of retail employees (Athlete Squad) and provide them with coaching, professional development, and networking opportunities.

Marketing Consultant and Project Manager (REMOTE)

• Jan 2018 - Dec 2018

◆ I oversaw brand marketing through social media and ambassadors. ◆ I developed insights and realigned messaging, style and branding through surveys and market research. ◆ I planned and executed marketing strategies to strengthen brand awareness, product growth, and market reach through message prioritization ◆ I developed and cultured strong relationships between marketing and various teams within the business matrix. ◆ I managed all marketing and product data to showcase trends, successes, and opportunities to assist leadership in developing a broader understanding in building successful campaigns. Show less

Account Executive

• Jun 2017 - Aug 2017

◆ I took on a senior Project Management role as a result of leadership skill and my collaborative ability. ◆ I managed the social advertising budgets for projects and successfully acquired for additional budget support. ◆ I coordinated advertising and social strategy for brands such as Puma, Citizen Watches, and HBO. ◆ I created business pitches for key partners, including Reddit, Netflix, and Persil. ◆ I took on a senior Project Management role as a result of leadership skill and my collaborative ability. ◆ I managed the social advertising budgets for projects and successfully acquired for additional budget support. ◆ I coordinated advertising and social strategy for brands such as Puma, Citizen Watches, and HBO. ◆ I created business pitches for key partners, including Reddit, Netflix, and Persil.

Product Manager and Managing Directing (Fordham University)

• Apr 2017 - Aug 2017

◆ I proactively led an international, cross-functional team on a product development pitch. ◆ I created a business framework for Bloomberg, leveraging government and privatized data. ◆ I guided project roadmap and strategy using AGILE sprint cycles to meet tight deadlines efficiently. ◆ I performed analysis and produced forecasting from large-scale data using SPSS, SAS, SaaS, and SQL. ◆ I proactively led an international, cross-functional team on a product development pitch. ◆ I created a business framework for Bloomberg, leveraging government and privatized data. ◆ I guided project roadmap and strategy using AGILE sprint cycles to meet tight deadlines efficiently. ◆ I performed analysis and produced forecasting from large-scale data using SPSS, SAS, SaaS, and SQL.