Experience

Motto Motto Group

• Australia
• Restaurants
• 1 - 100 Employee

• Chief Operating Officer - Motto Motto & Kitchen Daddy

  • Mar 2021 - Present

  𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝗻 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗼𝗹𝗲 𝘄𝗶𝘁𝗵 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝘀𝗮𝗹𝗲𝘀, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗽'𝘀 𝘁𝐰𝗼 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗱𝗶𝘃𝗶𝘀𝗶𝗼𝗻𝘀:1. 𝗥𝗲𝘁𝗮𝗶𝗹, which comprises of both 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴 operations, featuring two formats/brands across 10 restaurants (and 5 planned to open in 2023): Motto Motto Japanese Kitchen and Motto Motto Ramen2. 𝗙𝗼𝗼𝗱 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, a newly established division in 2021, introduced “Kitchen Daddy” – a large scale 1500sqm facility with a range of capability for the food service and supermarket channels. Brands include Kyoto At Home, Kyoto Japanese Food Service. The Chief Operating Officer leads restaurant operations, brand and marketing, franchising, supply chain, data analytics, new restaurant development and food production at scale. Leasing/property, finance, HR and administration are shared services across the group and led by the Founder or Group CFO.𝟳 𝗗𝗶𝗿𝗲𝗰𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝘀:3 x Area Managers (each with a specialisation including Supply Chain, Central Operations & Systems)Franchise Development LeadMarketing ManagerBusiness Analyst Divisional General Manager - Kitchen Daddy Internal stakeholders: Kitchen Daddy Advisory Board, Group CFO, Executive Chef, Administration Manager, Accounts Manager, FranchiseesExternal stakeholders:Franchise consultants, landlords, lawyers, creative agencies𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁: "𝘔𝘰𝘵𝘵𝘰 𝘔𝘰𝘵𝘵𝘰 𝘣𝘰𝘭𝘴𝘵𝘦𝘳𝘴 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘵𝘦𝘢𝘮"<𝘩𝘵𝘵𝘱𝘴://𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦.𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.𝘤𝘰𝘮.𝘢𝘶/𝘮𝘰𝘵𝘵𝘰-𝘮𝘰𝘵𝘵𝘰-𝘣𝘰𝘭𝘴𝘵𝘦𝘳𝘴-𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦-𝘵𝘦𝘢𝘮/> Show less

• Chief Commercial Officer - Motto Motto

  • Aug 2019 - Mar 2021

  𝗧𝗵𝗲 𝗿𝗼𝗹𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗹𝗲𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀.𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝘁𝗵𝗲 𝗖𝗖𝗢 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗴𝗿𝗲𝘄 𝗻𝗲𝘄 𝗮𝗻𝗱 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗲𝗮𝗺𝘀. 𝗢𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝗰𝗲𝗺𝗲𝗻𝘁, 𝘁𝗵𝗲𝗿𝗲 𝘄𝗲𝗿𝗲 𝟱 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝘄𝗻𝗲𝗱 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗸𝗶𝘁𝗰𝗵𝗲𝗻 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘀𝗮𝗹𝗲𝘀.The CCO led the marketing, franchising, supply chain and manufacturing functions. This role realigned data analytics, reporting and PowerBI initiatives for the group to create an internal system called SOKUDO.𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴This included responsibility for developing the brand’s franchise strategy and framework. This involved conducting feasibility, economic modelling, developing commercial policies, overseeing the creation of the single unit model and network model, developing the franchisee profile/recruitment framework and overseeing legal documentation development.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴This included responsibility for building the marketing team to lead all marketing/brand strategy, PR, campaign planning, NPD, LAM, digital , e-commerce and creative. This involved the creation of the MyMotto Membership platform that grew to 50,000 members.𝗦𝘂𝗽𝗽𝗹𝘆This included transforming the Group’s supply chain. Projects/achievements included: transforming the central kitchen into a profitable and sustainable food manufacturing brand to create a vertically integrated group, developing a 1 distributor strategy, introduced rebates/structured pricing for franchising, separated our manufacturers/growers/importers/distributors on separate & transparent agreements. We successfully signed a national distribution contract, drove down COGS through smart procurement and negotiation and created new revenue opportunities across different sections of the business. Show less



Kitchen Daddy

• Australia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Advisory Board Member

  • Sep 2021 - Present

  𝗠𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗞𝗶𝘁𝗰𝗵𝗲𝗻 𝗗𝗮𝗱𝗱𝘆 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱 𝗮𝘀 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗮𝗻𝗱 𝗤𝗦𝗥 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝘁. Other members are from food manufacturing and business consultancy. The role of the Advisory Board is to provide ongoing advice to the company's leadership team, General Manager and Chief Advisor and complete special projects from time to time. 𝗕𝗿𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Developed brand values, tone, name, visual identity and website with brand agency, PLUMM Agency. 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Developed organisational structure Appointed the General Manager Appointed Chief Advisor Appointed other Advisory Board Members 𝗢𝘁𝗵𝗲𝗿: Assisted with lease negotiation and property development contracts with consultants and lawyers. Show less



Huxtaburger

• Australia
• Restaurants
• 1 - 100 Employee

• Chief Executive Officer

  • 2017 - Apr 2019

  𝗢𝗻 𝗺𝘆 𝗿𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗲𝗮𝗿𝗹𝘆 𝟮𝟬𝟭𝟵 𝘁𝗵𝗲𝗿𝗲 𝘄𝗲𝗿𝗲 𝟭𝟬 𝗛𝘂𝘅𝘁𝗮𝗯𝘂𝗿𝗴𝗲𝗿 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 (𝟰 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲𝗱). 𝗜𝗻 𝗹𝗮𝘁𝗲 𝟮𝟬𝟭𝟴, 𝘄𝗲 𝘀𝗶𝗴𝗻𝗲𝗱 𝗮 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝟭𝟬 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗶𝗻 𝗮 𝗡𝗦𝗪 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗔𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 (𝘀𝗲𝗲 𝗺𝗲𝗱𝗶𝗮 𝗮𝘁𝘁𝗮𝗰𝗵𝗺𝗲𝗻𝘁𝘀). There was an additional one each pipelined in WA and VIC. This would have seen future restaurant growth reach 22 units across Australia. Huxtaburger has since been acquired by large multi-brand franchisor, Concept Eight.𝗦𝗺𝗮𝗿𝘁𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗿𝗲𝘀𝗶𝗴𝗻𝗮𝘁𝗶𝗼𝗻: "𝘏𝘶𝘹𝘵𝘢𝘣𝘶𝘳𝘨𝘦𝘳 𝘤𝘩𝘪𝘦𝘧 𝘔𝘢𝘵𝘵 𝘍𝘪𝘤𝘬𝘭𝘪𝘯𝘨 𝘳𝘦𝘴𝘪𝘨𝘯𝘴 𝘢𝘧𝘵𝘦𝘳 𝘵𝘢𝘬𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘈𝘶𝘴𝘵𝘳𝘢𝘭𝘪𝘢" <𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘴𝘮𝘢𝘳𝘵𝘤𝘰𝘮𝘱𝘢𝘯𝘺.𝘤𝘰𝘮.𝘢𝘶/𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴/𝘳𝘦𝘵𝘢𝘪𝘭/𝘩𝘶𝘹𝘵𝘢𝘣𝘶𝘳𝘨𝘦𝘳-𝘮𝘢𝘵𝘵-𝘧𝘪𝘤𝘬𝘭𝘪𝘯𝘨/>The Chief Executive Officer reported to the Board of Directors in a strategic and operational role with accountability for sales, people and profit.Direct reports: Chief Operating Officer, Finance Director, Head of Brand & Marketing, Supply & Procurement Manager, Administration & Systems ManagerIndirect reports: Learning & Development Coordinator, Operations Consultant, Store Managers, Assistant Store Managers, Shift Leaders and 350> front line crewKey stakeholders: Franchisees, project managers, franchise consultants, leasing agents, landlords, accountant, lawyer Show less

• Group General Manager

  • Oct 2015 - Jun 2017

  𝗪𝗵𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴, 𝘁𝗵𝗲𝗿𝗲 𝘄𝗲𝗿𝗲 𝟰 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝘄𝗻𝗲𝗱 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗶𝗻 𝗖𝗼𝗹𝗹𝗶𝗻𝗴𝘄𝗼𝗼𝗱, 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲 𝗖𝗕𝗗, 𝗣𝗿𝗮𝗵𝗿𝗮𝗻 𝗮𝗻𝗱 𝗛𝗮𝘄𝘁𝗵𝗼𝗿𝗻.The Group GM role reported to the Board of Directors and had responsibility for franchising, operations, marketing, supply chain, HR and administration. Finance & leasing was led by a Director.Direct reports included: Operations Manager, Marketing Manager, Supply & Procurement Coordinator, Administration Manager.Key internal stakeholders: Director in charge of Finance/leasing, Chef Director Show less



Travelex

• United Kingdom
• Financial Services
• 700 & Above Employee

• Area Manager - Western Australia

  • Oct 2014 - Oct 2015

  Reporting to the State Retail Sales Manager this role led the retail sales and operations of 15 currency exchange stores across Perth's CBD and metropolitan area. Reporting to the State Retail Sales Manager this role led the retail sales and operations of 15 currency exchange stores across Perth's CBD and metropolitan area.



Croissant Express AU

• Australia
• Restaurants
• 1 - 100 Employee

• Franchisor Operations - Western Australia

  • Oct 2013 - Oct 2014

  Cafe bakery chain of 27 stores across Western Australia.

• Franchisee Operations - Westfield Booragoon

  • Nov 2009 - Oct 2014

  Family owned and operated franchise at Westfield Booragoon